Banana Audience in Germany
A data profile of the people who buy, follow and care about Banana in Germany — modelled from more than twelve digital signal sources. Banana has an estimated audience of 463,370 people in Germany.
The average Banana fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Reading, Country, Sunday Natural, with strongest over-indexing on Reading (1.68× the country average).
Demographically, the Banana audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Banana fan in Germany is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Reading.
At a glance
The key figures that characterise the Banana profile in Germany.
Search interest · 12-month trend
Demographics of Banana fans
64.3% are female, 35.7% are male, average age 37.3.
Gender split
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 37.3 |
| Estimated audience size | 463,370 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Banana audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.1% |
| Mexico | 7.8% |
| Thailand | 4.8% |
Geography
Where the Banana audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.12× | |
| 02 | Niedersachsen | ~50K | 1.12× | |
| 03 | Baden-Württemberg | ~70K | 1.10× | |
| 04 | Saarland | ~6K | 1.06× | |
| 05 | Bayern | ~80K | 1.05× | |
| 06 | Rheinland-Pfalz | ~20K | 1.05× | |
| 07 | Hessen | ~40K | 1.04× | |
| 08 | Bremen | ~4K | 1.04× | |
| 09 | Sachsen | ~20K | 0.97× | |
| 10 | Thüringen | ~10K | 0.97× | |
| 11 | Schleswig-Holstein | ~20K | 0.96× | |
| 12 | Brandenburg | ~10K | 0.95× | |
| 13 | Berlin | ~20K | 0.93× | |
| 14 | Hamburg | ~10K | 0.92× | |
| 15 | Mecklenburg-Vorpommern | ~8K | 0.92× | |
| 16 | Sachsen-Anhalt | ~10K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Banana audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Platano | Food & Beverages | 27.24× | ||
| 02 | Stream | Internet & Social Media | 5.39× | ||
| 03 | VnExpress | News | 4.45× | ||
| 04 | Homs | Travel & Leisure | 3.63× | ||
| 05 | Mongolia | Travel & Leisure | 3.58× | ||
| 06 | Country | Travel & Leisure | 2.99× | ||
| 07 | Aleppo | Travel & Leisure | 2.65× | ||
| 08 | Syrian cuisine | Food & Beverages | 2.59× | ||
| 09 | Damascus | Travel & Leisure | 2.26× | ||
| 10 | Google News | News | 2.25× | ||
| 11 | Fiber | Health | 2.24× | ||
| 12 | Humorism | Literature | 2.07× | ||
| 13 | PurpleDiscoMachine | Music & Radio | 2.02× | ||
| 14 | Sunday Natural | Health | 2.00× | ||
| 15 | Face powder | Beauty & Wellness | 1.73× | ||
| 16 | Reading | Literature | 1.68× | ||
| 17 | Syria | Travel & Leisure | 1.64× | ||
| 18 | Viral video | Internet & Social Media | 1.63× | ||
| 19 | Brad Pitt | Movies & TV | 1.61× | ||
| 20 | Gmail | Internet & Social Media | 1.54× |
Personality of the Banana audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.22× | |
| Patriotism | CONSERVATISM | 1.21× | |
| Healthy Lifestyle | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.68× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.79× |
Frequently asked questions
How many fans does Banana have in Germany?
Banana has an estimated audience of 463,370 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Banana fans?
64.3% of Banana fans are female, 35.7% are male, with an average age of 37.3 years.
Which brands do Banana fans like most?
Banana fans show strongest brand affinity for Reading (1.68×), Country (2.99×), and Sunday Natural (2×) over the country average.
Where do Banana fans live in Germany?
Banana fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Banana fans also like?
Beyond Banana itself, the audience over-indexes on Country (2.99×), Sunday Natural (2×), Gmail (1.54×), and Google News (2.25×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Banana audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Banana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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