Banana Audience in Germany
Banana has an estimated audience of 463,370 people in Germany. 64.3% are female, 35.7% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Reading, Country, Gmail, Homs, Google News.
The average Banana fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Reading, Country, Gmail, with strongest over-indexing on Reading (1.68× the country average). Demographically, the Banana audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Banana fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 37.3 |
| Estimated audience size | 463,370 |
Audience persona
The typical Banana fan in Germany is more female, around 37.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Reading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,817 | 1.17× |
| Bayern | 81,957 | 1.1× |
| Baden-Württemberg | 72,055 | 1.14× |
| Niedersachsen | 50,090 | 1.11× |
| Hessen | 35,059 | 0.99× |
| Rheinland-Pfalz | 24,241 | 1.04× |
| Sachsen | 22,329 | 0.98× |
| Berlin | 19,609 | 0.95× |
| Schleswig-Holstein | 15,934 | 0.96× |
| Brandenburg | 13,451 | 0.94× |
| Thüringen | 11,097 | 0.94× |
| Sachsen-Anhalt | 9,905 | 0.83× |
| Hamburg | 9,788 | 0.93× |
| Mecklenburg-Vorpommern | 8,071 | 0.91× |
| Saarland | 5,871 | 1.03× |
| Bremen | 3,851 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reading | 1.68× | Literature |
| Country | 2.99× | Travel & Leisure |
| Gmail | 1.54× | Internet & Social Media |
| Homs | 3.63× | Travel & Leisure |
| Google News | 2.25× | News |
| Sunday Natural | 2× | Health |
| Aleppo | 2.65× | Travel & Leisure |
| Stream | 5.39× | Internet & Social Media |
| Damascus | 2.26× | Travel & Leisure |
| Platano | 27.24× | Food & Beverages |
| Syria | 1.64× | Travel & Leisure |
| Mongolia | 3.58× | Travel & Leisure |
| Syrian cuisine | 2.59× | Food & Beverages |
| Fiber | 2.24× | Health |
| Viral video | 1.63× | Internet & Social Media |
| VnExpress | 4.45× | News |
| Brad Pitt | 1.61× | Movies & TV |
| Humorism | 2.07× | Literature |
| Face powder | 1.73× | Beauty & Wellness |
| Deutsch lernen | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.6 |
| Indulgence | JOY | 1.55 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Pet Ownership | JOY | 1.45 |
| Sports Activity | POWER | 1.33 |
| Early Adopter Mentality | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Mexico | 7.8% |
| Thailand | 4.8% |
See Banana audiences in other countries
More Fruit audiences in Germany
- Grape (1,397,766)
- Avocado (945,961)
- Berry (868,626)
- Lemon (835,962)
- Strawberry (824,536)
Frequently asked questions
How many fans does Banana have in Germany?
Banana has an estimated audience of 463,370 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Banana fans?
64.3% of Banana fans are female, 35.7% are male, with an average age of 37.3 years.
Which brands do Banana fans like most?
Banana fans show strongest brand affinity for Reading (1.68×), Country (2.99×), and Gmail (1.54×) over the country average.
Where do Banana fans live in Germany?
Banana fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,817), Bayern (reach 81,957), and Baden-Württemberg (reach 72,055). These three regions account for the largest share of the active audience.
What other brands do Banana fans also like?
Beyond Banana itself, the audience over-indexes on Country (2.99×), Gmail (1.54×), Homs (3.63×), and Google News (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Banana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.