Fiber Audience in Germany
Fiber has an estimated audience of 2,481,916 people in Germany. 71.6% are female, 28.4% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Enzkreis, Product design, Solo climbing, Collectable.
The average Fiber fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Enzkreis, Product design, with strongest over-indexing on Škoda Kodiaq (2.75× the country average). Demographically, the Fiber audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Fiber fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 43.3 |
| Estimated audience size | 2,481,916 |
Audience persona
The typical Fiber fan in Germany is more female, around 43.3 years old, with strong Creativity tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 612,076 | 1.13× |
| Bayern | 416,887 | 1.04× |
| Baden-Württemberg | 367,089 | 1.08× |
| Niedersachsen | 247,921 | 1.03× |
| Hessen | 240,963 | 1.27× |
| Berlin | 155,081 | 1.4× |
| Rheinland-Pfalz | 123,885 | 1× |
| Sachsen | 97,369 | 0.8× |
| Schleswig-Holstein | 91,634 | 1.03× |
| Hamburg | 68,030 | 1.21× |
| Brandenburg | 63,225 | 0.82× |
| Thüringen | 45,842 | 0.72× |
| Sachsen-Anhalt | 43,012 | 0.67× |
| Mecklenburg-Vorpommern | 33,980 | 0.72× |
| Bremen | 27,581 | 1.3× |
| Saarland | 23,619 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.75× | Cars & Mobility |
| Enzkreis | 10.72× | Travel & Leisure |
| Product design | 1.83× | Business & Career |
| Solo climbing | 3.93× | Sports |
| Collectable | 1.5× | Kids & Family |
| Video izle | 2.82× | |
| Cachorro | 2.69× | Pets & Animals |
| Snow White (Fables) | 1.53× | Literature |
| Sixx | 2.06× | Movies & TV |
| Bank account | 1.83× | Business & Career |
| Home Delivery | 1.71× | Food & Beverages |
| Buying a House | 3.71× | Home & Garden |
| Ipekyol | 2.4× | Shopping |
| Corfu (regional unit) | 1.86× | Travel & Leisure |
| Eco Friendly Living | 2.07× | Home & Garden |
| Buying and Selling Real Estate | 3.81× | Home & Garden |
| Janitor | 2.96× | Home & Garden |
| Golem | 1.52× | Technology & Electronics |
| Huck (magazine) | 4.53× | Internet & Social Media |
| The Hunt (2012 film) | 2.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.98 |
| DIY Mentality | THRILL | 2.02 |
| Design Affinity | PREMIUM | 1.91 |
| Sustainability | BALANCE | 1.75 |
| Pet Ownership | JOY | 1.65 |
| Healthy Lifestyle | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| United Kingdom | 6.4% |
| Italy | 5.9% |
See Fiber audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fiber have in Germany?
Fiber has an estimated audience of 2,481,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fiber fans?
71.6% of Fiber fans are female, 28.4% are male, with an average age of 43.3 years.
Which brands do Fiber fans like most?
Fiber fans show strongest brand affinity for Škoda Kodiaq (2.75×), Enzkreis (10.72×), and Product design (1.83×) over the country average.
Where do Fiber fans live in Germany?
Fiber fans in Germany are most concentrated in Nordrhein-Westfalen (reach 612,076), Bayern (reach 416,887), and Baden-Württemberg (reach 367,089). These three regions account for the largest share of the active audience.
What other brands do Fiber fans also like?
Beyond Fiber itself, the audience over-indexes on Enzkreis (10.72×), Product design (1.83×), Solo climbing (3.93×), and Collectable (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fiber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.