Rascasse Audience Intelligence

Fiber Audience in Germany

A data profile of the people who buy, follow and care about Fiber in Germany — modelled from more than twelve digital signal sources. Fiber has an estimated audience of 2,481,916 people in Germany.

#1585among Topic in Germany#71in Health

The average Fiber fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Knitting, Furnace, Sewing, with strongest over-indexing on Knitting (6.48× the country average).

Demographically, the Fiber audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fiber fan in Germany is more female, around 43.3 years old, with strong Creativity tendencies and a notable affinity for Knitting.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiber profile in Germany.

Audience size
2.5M
in Germany
Gender
71.6%♀
28.4% male
Age
43.3
average years
Country rank
#2658
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiber fans

71.6% are female, 28.4% are male, average age 43.3.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Fiber audience in Germany
MetricValue
Female71.6%
Male28.4%
Average age43.3
Estimated audience size2,481,916
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Fiber audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3923%
40-4926%
50+26%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Fiber audience comes from Germany.

Worldwide audience distribution share by country for Fiber
CountryShare
United States22.9%
United Kingdom6.3%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiber audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fiber fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.28×
02Hessen~200K1.20×
03Bremen~30K1.20×
04Hamburg~70K1.17×
05Nordrhein-Westfalen~600K1.09×
06Baden-Württemberg~400K1.05×
07Rheinland-Pfalz~100K1.04×
08Bayern~400K1.02×
09Niedersachsen~200K1.02×
10Schleswig-Holstein~90K1.01×
11Sachsen-Anhalt~60K0.88×
12Saarland~30K0.88×
13Brandenburg~70K0.86×
14Sachsen~100K0.85×
15Thüringen~50K0.82×
16Mecklenburg-Vorpommern~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Fiber, Germany
0.80×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiber audience
#·InterestCategoryAffinity×
01FurnaceHome & Garden13.87×
02Brooklyn MuseumArts & Culture12.79×
03KnittingHome & Garden6.48×
04Sewing machineHome & Garden5.63×
05Nail salonBeauty & Wellness4.75×
06SewingHome & Garden4.67×
07Non-alcoholic beverageFood & Beverages4.21×
08ManicureBeauty & Wellness3.28×
09EtsyFashion & Accessoires2.95×
10CrochetHome & Garden2.66×
11HandmadeHome & Garden2.55×
12HugendubelShopping2.25×
13Do it yourself (DIY)Home & Garden2.24×
14Müller (company)Food & Beverages2.06×
15TagesschauMovies & TV1.93×
16Google MapsInternet & Social Media1.83×
17NatureHome & Garden1.68×
18Home improvementHome & Garden1.58×
19Netto Marken-DiscountShopping1.56×
20CraftsHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiber audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.66×
Design AffinityPREMIUM1.80×
DIY MentalityTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiber audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.87×
Social Media UsageJOY0.95×
PatriotismCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fiber have in Germany?

Fiber has an estimated audience of 2,481,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fiber fans?

71.6% of Fiber fans are female, 28.4% are male, with an average age of 43.3 years.

03

Which brands do Fiber fans like most?

Fiber fans show strongest brand affinity for Knitting (6.48×), Furnace (13.87×), and Sewing (4.67×) over the country average.

04

Where do Fiber fans live in Germany?

Fiber fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fiber fans also like?

Beyond Fiber itself, the audience over-indexes on Furnace (13.87×), Sewing (4.67×), Sewing machine (5.63×), and Do it yourself (DIY) (2.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Fiber audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fiber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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