Sewing machine Audience in Germany
Sewing machine has an estimated audience of 4,473,561 people in Germany. 74.6% are female, 25.4% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pattern (sewing), Textile industry, Sewing, Crochet, Quilt.
The average Sewing machine fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pattern (sewing), Textile industry, Sewing, with strongest over-indexing on Pattern (sewing) (15.26× the country average). Demographically, the Sewing machine audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sewing machine fans
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 39.6 |
| Estimated audience size | 4,473,561 |
Audience persona
The typical Sewing machine fan in Germany is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Pattern (sewing).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,096,158 | 1.12× |
| Bayern | 777,303 | 1.08× |
| Baden-Württemberg | 698,860 | 1.14× |
| Niedersachsen | 470,542 | 1.08× |
| Hessen | 332,693 | 0.98× |
| Sachsen | 248,774 | 1.13× |
| Rheinland-Pfalz | 237,361 | 1.06× |
| Berlin | 195,803 | 0.98× |
| Schleswig-Holstein | 162,550 | 1.01× |
| Brandenburg | 126,966 | 0.91× |
| Thüringen | 103,437 | 0.91× |
| Sachsen-Anhalt | 102,892 | 0.89× |
| Hamburg | 98,757 | 0.98× |
| Mecklenburg-Vorpommern | 69,924 | 0.82× |
| Saarland | 52,699 | 0.96× |
| Bremen | 36,218 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pattern (sewing) | 15.26× | Home & Garden |
| Textile industry | 19.21× | Fashion & Accessoires |
| Sewing | 9.64× | Home & Garden |
| Crochet | 9.44× | Home & Garden |
| Quilt | 18.3× | Home & Garden |
| Knitting | 7.45× | Home & Garden |
| Yarn | 8.88× | Fashion & Accessoires |
| Warp knitting | 34.76× | Kids & Family |
| Embroidery | 9.6× | Home & Garden |
| Machine embroidery | 21.46× | Home & Garden |
| Knitting needle | 10.14× | Fashion & Accessoires |
| Sewing Club | 21.19× | Kids & Family |
| Sewing needle | 17.56× | Home & Garden |
| Cross-stitch | 10× | Home & Garden |
| Woven fabric | 21.95× | Home & Garden |
| Weaving | 8.19× | Fashion & Accessoires |
| Overlock | 30.89× | Home & Garden |
| Wool | 5.57× | Fashion & Accessoires |
| Burda Style | 20.37× | Fashion & Accessoires |
| Königreich der Stoffe | 22.06× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.55 |
| DIY Mentality | THRILL | 2.51 |
| Design Affinity | PREMIUM | 1.9 |
| Sustainability | BALANCE | 1.76 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Luxury Orientation | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.6% |
| Brazil | 7.9% |
| Japan | 7.8% |
See Sewing machine audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sewing machine have in Germany?
Sewing machine has an estimated audience of 4,473,561 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sewing machine fans?
74.6% of Sewing machine fans are female, 25.4% are male, with an average age of 39.6 years.
Which brands do Sewing machine fans like most?
Sewing machine fans show strongest brand affinity for Pattern (sewing) (15.26×), Textile industry (19.21×), and Sewing (9.64×) over the country average.
Where do Sewing machine fans live in Germany?
Sewing machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,096,158), Bayern (reach 777,303), and Baden-Württemberg (reach 698,860). These three regions account for the largest share of the active audience.
What other brands do Sewing machine fans also like?
Beyond Sewing machine itself, the audience over-indexes on Textile industry (19.21×), Sewing (9.64×), Crochet (9.44×), and Quilt (18.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.