Rascasse Audience Intelligence

Sewing machine Audience in Germany

A data profile of the people who buy, follow and care about Sewing machine in Germany — modelled from more than twelve digital signal sources. Sewing machine has an estimated audience of 4,473,561 people in Germany.

#794among Topic in Germany#99in Home & Garden

The average Sewing machine fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pattern (sewing), Textile industry, Sewing, with strongest over-indexing on Pattern (sewing) (15.26× the country average).

Demographically, the Sewing machine audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sewing machine fan in Germany is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Pattern (sewing).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sewing machine profile in Germany.

Audience size
4.5M
in Germany
Gender
74.6%♀
25.4% male
Age
39.6
average years
Country rank
#1278
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sewing machine fans

74.6% are female, 25.4% are male, average age 39.6.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Sewing machine audience in Germany
MetricValue
Female74.6%
Male25.4%
Average age39.6
Estimated audience size4,473,561
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Sewing machine audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Sewing machine audience comes from Germany.

Worldwide audience distribution share by country for Sewing machine
CountryShare
United States11.6%
Brazil7.9%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sewing machine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sewing machine fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~700K1.12×
02Sachsen~200K1.12×
03Nordrhein-Westfalen~1M1.09×
04Bayern~800K1.06×
05Niedersachsen~500K1.06×
06Rheinland-Pfalz~200K1.06×
07Berlin~200K1.03×
08Schleswig-Holstein~200K1.01×
09Bremen~40K1.01×
10Saarland~60K1.00×
11Hessen~300K0.98×
12Hamburg~100K0.98×
13Thüringen~100K0.92×
14Brandenburg~100K0.91×
15Sachsen-Anhalt~100K0.91×
16Mecklenburg-Vorpommern~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Sewing machine, Germany
0.85×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sewing machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sewing machine audience
#·InterestCategoryAffinity×
01Warp knittingKids & Family34.76×
02OverlockHome & Garden30.89×
03Königreich der StoffeKids & Family22.06×
04Woven fabricHome & Garden21.95×
05Machine embroideryHome & Garden21.46×
06Sewing ClubKids & Family21.19×
07Burda StyleFashion & Accessoires20.37×
08Textile industryFashion & Accessoires19.21×
09QuiltHome & Garden18.30×
10Sewing needleHome & Garden17.56×
11Pattern (sewing)Home & Garden15.26×
12Knitting needleFashion & Accessoires10.14×
13Cross-stitchHome & Garden10.00×
14SewingHome & Garden9.64×
15EmbroideryHome & Garden9.60×
16CrochetHome & Garden9.44×
17YarnFashion & Accessoires8.88×
18WeavingFashion & Accessoires8.19×
19KnittingHome & Garden7.45×
20WoolFashion & Accessoires5.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sewing machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sewing machine audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.93×
Design AffinityPREMIUM1.55×
IndividualismJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sewing machine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.63×
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sewing machine have in Germany?

Sewing machine has an estimated audience of 4,473,561 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sewing machine fans?

74.6% of Sewing machine fans are female, 25.4% are male, with an average age of 39.6 years.

03

Which brands do Sewing machine fans like most?

Sewing machine fans show strongest brand affinity for Pattern (sewing) (15.26×), Textile industry (19.21×), and Sewing (9.64×) over the country average.

04

Where do Sewing machine fans live in Germany?

Sewing machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Sewing machine fans also like?

Beyond Sewing machine itself, the audience over-indexes on Textile industry (19.21×), Sewing (9.64×), Crochet (9.44×), and Quilt (18.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sewing machine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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