Sewing machine Audience in United States

Sewing machine logo

Sewing machine has an estimated audience of 10,625,571 people in United States. 75.0% are female, 25.0% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Free Quilt Patterns, Fat Quarter Shop, Sewing Club, Missouri Star Quilt Co, Quilting.

The average Sewing machine fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Free Quilt Patterns, Fat Quarter Shop, Sewing Club, with strongest over-indexing on Free Quilt Patterns (44.66× the country average). Demographically, the Sewing machine audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sewing machine fans

Demographic split for Sewing machine audience in United States
MetricValue
Female75.0%
Male25.0%
Average age41.6
Estimated audience size10,625,571

Audience persona

The typical Sewing machine fan in United States is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Free Quilt Patterns.

Top regions in United States

Top regions ranked by reach for Sewing machine in United States
RegionReachAffinity
California1,483,4451.27×
Texas1,095,0321.2×
Florida699,0800.97×
New York591,6131×
Georgia385,6361.18×
Illinois364,6581.03×
Pennsylvania345,6330.97×
North Carolina330,6641.03×
Ohio312,1700.95×
Michigan297,1021.07×
Virginia253,7100.98×
New Jersey245,2290.91×
Washington242,2711.14×
Arizona224,8951.04×
Tennessee221,6201.04×
Indiana196,3271.01×
Massachusetts184,7310.88×
Missouri178,9251.04×
Maryland173,0870.95×
Colorado172,1501.03×
Minnesota163,5051.07×
Alabama153,2431.03×
Wisconsin150,7320.94×
South Carolina150,6490.94×
Oregon149,2281.23×
Louisiana147,3561.08×
Kentucky138,5921.04×
Oklahoma135,5491.15×
Utah114,8921.21×
Nevada104,2471.01×
Arkansas93,8411.07×
Connecticut92,0540.86×
Kansas89,8051.07×
Iowa86,1350.98×
Mississippi83,0480.95×
New Mexico57,4411.08×
Idaho56,3691.06×
Nebraska52,1630.98×
West Virginia46,5080.94×
Hawaii45,8021×
Maine36,5830.96×
New Hampshire33,1180.79×
Montana30,9551.05×
Rhode Island28,5100.84×
Washington, District of Columbia24,4170.76×
Delaware23,5320.8×
South Dakota22,5060.92×
North Dakota21,7040.99×
Alaska19,7550.87×
Vermont15,0210.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sewing machine audience
BrandAffinityCategory
Free Quilt Patterns44.66×
Fat Quarter Shop36.36×Shopping
Sewing Club32.11×Kids & Family
Missouri Star Quilt Co44.16×Shopping
Quilting11.86×Home & Garden
Sewing7.27×Home & Garden
Machine embroidery19.93×Home & Garden
Pattern (sewing)11.04×Home & Garden
Sewing needle16.89×Home & Garden
Singer Corporation26.84×Home & Garden
Textile industry11.88×Fashion & Accessoires
Longarm quilting42.81×Home & Garden
Knitting needle11.99×Fashion & Accessoires
Ravelry13.95×Internet & Social Media
Janome29.32×Home & Garden
Quilt7.88×Home & Garden
Cross-stitch10.09×Home & Garden
Textile arts6.92×Arts & Culture
Knitting pattern16.24×Fashion & Accessoires
Yarn5.28×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sewing machine audience
TraitClusterScore
Design AffinityPREMIUM1.97
CreativityOPEN1.71
DIY MentalityTHRILL1.51
Price SensitivityPREMIUM1.32
SustainabilityBALANCE1.2
Quality AwarenessPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Sewing machine
CountryShare
United States11.6%
Brazil7.9%
Japan7.8%

See Sewing machine audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sewing machine have in United States?

Sewing machine has an estimated audience of 10,625,571 people in United States, concentrated in California and Texas.

What is the gender split and age of Sewing machine fans?

75.0% of Sewing machine fans are female, 25.0% are male, with an average age of 41.6 years.

Which brands do Sewing machine fans like most?

Sewing machine fans show strongest brand affinity for Free Quilt Patterns (44.66×), Fat Quarter Shop (36.36×), and Sewing Club (32.11×) over the country average.

Where do Sewing machine fans live in United States?

Sewing machine fans in United States are most concentrated in California (reach 1,483,445), Texas (reach 1,095,032), and Florida (reach 699,080). These three regions account for the largest share of the active audience.

What other brands do Sewing machine fans also like?

Beyond Sewing machine itself, the audience over-indexes on Fat Quarter Shop (36.36×), Sewing Club (32.11×), Missouri Star Quilt Co (44.16×), and Quilting (11.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.