Rascasse Audience Intelligence

Sewing machine Audience in United States

A data profile of the people who buy, follow and care about Sewing machine in United States — modelled from more than twelve digital signal sources. Sewing machine has an estimated audience of 10,625,571 people in United States.

#2178among Topic in United States#240in Home & Garden

The average Sewing machine fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Free Quilt Patterns, Fat Quarter Shop, Sewing Club, with strongest over-indexing on Free Quilt Patterns (44.66× the country average).

Demographically, the Sewing machine audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sewing machine fan in United States is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for Free Quilt Patterns.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sewing machine profile in United States.

Audience size
10.6M
in United States
Gender
75.0%♀
25.0% male
Age
41.6
average years
Country rank
#3373
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sewing machine fans

75.0% are female, 25.0% are male, average age 41.6.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Sewing machine audience in United States
MetricValue
Female75.0%
Male25.0%
Average age41.6
Estimated audience size10,625,571
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Sewing machine audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4920%
50+29%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Sewing machine audience comes from United States.

Worldwide audience distribution share by country for Sewing machine
CountryShare
United States11.6%
Brazil7.9%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sewing machine audience in United States is strongest.

Fig. 05

Top regions by affinity

Sewing machine fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K1.21×
02Utah~100K1.21×
03California~1.5M1.18×
04Texas~1M1.15×
05Arkansas~100K1.13×
06Oregon~100K1.12×
07Montana~30K1.11×
08Georgia~400K1.10×
09Kansas~90K1.10×
10North Dakota~20K1.10×
11Washington~200K1.09×
12New Mexico~60K1.09×
13Idaho~60K1.07×
14Hawaii~50K1.07×
15Missouri~200K1.06×
16Kentucky~100K1.06×
17Nebraska~60K1.06×
18Minnesota~200K1.05×
19Alabama~200K1.05×
20Louisiana~100K1.05×
21Tennessee~200K1.04×
22West Virginia~50K1.03×
23Arizona~200K1.02×
24North Carolina~300K1.01×
25Mississippi~90K1.01×
26Michigan~300K1.00×
27Indiana~200K1.00×
28South Dakota~20K1.00×
29Iowa~90K0.99×
30Maine~40K0.99×
31Illinois~300K0.98×
32Alaska~20K0.98×
33Colorado~200K0.97×
34Nevada~100K0.97×
35Ohio~300K0.95×
36Virginia~200K0.95×
37South Carolina~200K0.95×
38Wisconsin~100K0.93×
39Pennsylvania~300K0.92×
40Maryland~200K0.92×
41New York~500K0.91×
42Florida~600K0.89×
43Delaware~30K0.88×
44Vermont~20K0.87×
45New Jersey~200K0.86×
46Connecticut~90K0.85×
47Rhode Island~30K0.84×
48Massachusetts~200K0.83×
49New Hampshire~30K0.82×
50Washington, District of Columbia~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Sewing machine, United States
0.73×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sewing machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sewing machine audience
#·InterestCategoryAffinity×
01Free Quilt PatternsTopic44.66×
02Missouri Star Quilt CoShopping44.16×
03Longarm quiltingHome & Garden42.81×
04Fat Quarter ShopShopping36.36×
05Sewing ClubKids & Family32.11×
06JanomeHome & Garden29.32×
07Singer CorporationHome & Garden26.84×
08Machine embroideryHome & Garden19.93×
09Sewing needleHome & Garden16.89×
10Knitting patternFashion & Accessoires16.24×
11RavelryInternet & Social Media13.95×
12Knitting needleFashion & Accessoires11.99×
13Textile industryFashion & Accessoires11.88×
14QuiltingHome & Garden11.86×
15Pattern (sewing)Home & Garden11.04×
16Cross-stitchHome & Garden10.09×
17QuiltHome & Garden7.88×
18SewingHome & Garden7.27×
19Textile artsArts & Culture6.92×
20FIFA World Cup 2026Sports2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sewing machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sewing machine audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.23×
Design AffinityPREMIUM1.49×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sewing machine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
Luxury OrientationPREMIUM0.87×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sewing machine have in United States?

Sewing machine has an estimated audience of 10,625,571 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sewing machine fans?

75.0% of Sewing machine fans are female, 25.0% are male, with an average age of 41.6 years.

03

Which brands do Sewing machine fans like most?

Sewing machine fans show strongest brand affinity for Free Quilt Patterns (44.66×), Fat Quarter Shop (36.36×), and Sewing Club (32.11×) over the country average.

04

Where do Sewing machine fans live in United States?

Sewing machine fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sewing machine fans also like?

Beyond Sewing machine itself, the audience over-indexes on Fat Quarter Shop (36.36×), Sewing Club (32.11×), Missouri Star Quilt Co (44.16×), and FIFA World Cup 2026 (2.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sewing machine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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