Missouri Star Quilt Co Audience in United States

Missouri Star Quilt Co logo

Missouri Star Quilt Co has an estimated audience of 954,843 people in United States. 71.6% are female, 28.4% are male, average age 36.0. Top regions: Minnesota, Colorado, Kansas. Top brand affinities: Product design, JDSU, Home equity, Staycation, Nebraska Cornhuskers football.

The average Missouri Star Quilt Co fan in United States is 36.0 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Colorado, Kansas. Top brand affinities include Product design, JDSU, Home equity, with strongest over-indexing on Product design (5.86× the country average). Demographically, the Missouri Star Quilt Co audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Missouri Star Quilt Co fans

Demographic split for Missouri Star Quilt Co audience in United States
MetricValue
Female71.6%
Male28.4%
Average age36.0
Estimated audience size954,843

Audience persona

The typical Missouri Star Quilt Co fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Missouri Star Quilt Co in United States
RegionReachAffinity
Minnesota62,9844.6×
Colorado34,7942.31×
Kansas29,5883.93×
Iowa28,9863.68×
Pennsylvania28,7890.9×
Oklahoma28,7512.71×
Wisconsin25,7921.8×
Tennessee24,5461.28×
Missouri22,0051.43×
Illinois18,8890.59×
Ohio15,9150.54×
Indiana15,1650.87×
Texas14,3650.17×
Arkansas13,7521.75×
Idaho12,9812.71×
California12,1940.12×
Kentucky11,5890.97×
Wyoming11,0967.84×
South Carolina10,5290.73×
North Carolina9,7340.34×
Florida9,7080.15×
Georgia7,8160.27×
Montana7,2882.75×
Michigan6,0470.24×
Washington5,4830.29×
Nebraska5,2011.09×
Louisiana4,6490.38×
New York4,3100.08×
Alabama3,9290.29×
Oregon3,2300.3×
Nevada3,1350.34×
Arizona3,0120.15×
Virginia2,7250.12×
Maryland2,4020.15×
South Dakota2,2191.01×
Utah2,2070.26×
Massachusetts1,9150.1×
North Dakota1,8280.93×
New Jersey1,6490.07×
New Mexico1,2310.26×
Vermont1,1560.69×
Maine1,1060.32×
Delaware1,0120.38×
Mississippi9980.13×
Connecticut8690.09×
New Hampshire7720.21×
West Virginia7670.17×
Alaska5100.25×
Hawaii3760.09×
Rhode Island3390.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Missouri Star Quilt Co audience
BrandAffinityCategory
Product design5.86×Business & Career
JDSU3.59×Business & Career
Home equity2.24×Home & Garden
Staycation3.48×Home & Garden
Nebraska Cornhuskers football2.97×Sports
Jesse Plemons2.43×Movies & TV
UK garage3.78×Music & Radio
Home staging3.22×Home & Garden
Isometric exercise5.21×Sports
Historic site2.38×Arts & Culture
Women's empowerment2.25×Politics & Society
Queens College, City University of New York3.71×Business & Career
Jaws2.77×Movies & TV
edureka17.88×Business & Career
Stamp collecting2.22×Home & Garden
Urban horticulture1.59×Home & Garden
Christmas Gifts2.28×Kids & Family
Fábio Porchat24.9×Movies & TV
Hebe2.59×Home & Garden
Plainfield, New Jersey4.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Missouri Star Quilt Co audience
TraitClusterScore
Design AffinityPREMIUM2.16
CreativityOPEN2.07
DIY MentalityTHRILL1.46
TravellingTHRILL1.25
Luxury OrientationPREMIUM1.17
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Missouri Star Quilt Co
CountryShare
United States89.4%
Canada6.3%
United Kingdom0.5%

See Missouri Star Quilt Co audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Missouri Star Quilt Co have in United States?

Missouri Star Quilt Co has an estimated audience of 954,843 people in United States, concentrated in Minnesota and Colorado.

What is the gender split and age of Missouri Star Quilt Co fans?

71.6% of Missouri Star Quilt Co fans are female, 28.4% are male, with an average age of 36.0 years.

Which brands do Missouri Star Quilt Co fans like most?

Missouri Star Quilt Co fans show strongest brand affinity for Product design (5.86×), JDSU (3.59×), and Home equity (2.24×) over the country average.

Where do Missouri Star Quilt Co fans live in United States?

Missouri Star Quilt Co fans in United States are most concentrated in Minnesota (reach 62,984), Colorado (reach 34,794), and Kansas (reach 29,588). These three regions account for the largest share of the active audience.

What other brands do Missouri Star Quilt Co fans also like?

Beyond Missouri Star Quilt Co itself, the audience over-indexes on JDSU (3.59×), Home equity (2.24×), Staycation (3.48×), and Nebraska Cornhuskers football (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Missouri Star Quilt Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.