Missouri Star Quilt Co Audience in United States

Missouri Star Quilt Co has an estimated audience of 954,843 people in United States. 71.6% are female, 28.4% are male, average age 36.0. Top regions: Minnesota, Colorado, Kansas. Top brand affinities: Sewing machine, Dirty Dancing, Christmas ornament, Sewing, Planet Fitness.

The average Missouri Star Quilt Co fan in United States is 36.0 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Colorado, Kansas. Top brand affinities include Sewing machine, Dirty Dancing, Christmas ornament, with strongest over-indexing on Sewing machine (26.67× the country average). Demographically, the Missouri Star Quilt Co audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Missouri Star Quilt Co fans

Demographic split for Missouri Star Quilt Co audience in United States
MetricValue
Female71.6%
Male28.4%
Average age36.0
Estimated audience size954,843

Audience persona

The typical Missouri Star Quilt Co fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Sewing machine.

Top regions in United States

Top regions ranked by reach for Missouri Star Quilt Co in United States
RegionReachAffinity
Minnesota62,9844.6×
Colorado34,7942.31×
Kansas29,5883.93×
Iowa28,9863.68×
Pennsylvania28,7890.9×
Oklahoma28,7512.71×
Wisconsin25,7921.8×
Tennessee24,5461.28×
Missouri22,0051.43×
Illinois18,8890.59×
Ohio15,9150.54×
Indiana15,1650.87×
Texas14,3650.17×
Arkansas13,7521.75×
Idaho12,9812.71×
California12,1940.12×
Kentucky11,5890.97×
Wyoming11,0967.84×
South Carolina10,5290.73×
North Carolina9,7340.34×
Florida9,7080.15×
Georgia7,8160.27×
Montana7,2882.75×
Michigan6,0470.24×
Washington5,4830.29×
Nebraska5,2011.09×
Louisiana4,6490.38×
New York4,3100.08×
Alabama3,9290.29×
Oregon3,2300.3×
Nevada3,1350.34×
Arizona3,0120.15×
Virginia2,7250.12×
Maryland2,4020.15×
South Dakota2,2191.01×
Utah2,2070.26×
Massachusetts1,9150.1×
North Dakota1,8280.93×
New Jersey1,6490.07×
New Mexico1,2310.26×
Vermont1,1560.69×
Maine1,1060.32×
Delaware1,0120.38×
Mississippi9980.13×
Connecticut8690.09×
New Hampshire7720.21×
West Virginia7670.17×
Alaska5100.25×
Hawaii3760.09×
Rhode Island3390.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Missouri Star Quilt Co audience
BrandAffinityCategory
Sewing machine26.67×Home & Garden
Dirty Dancing39.49×Movies & TV
Christmas ornament16.26×Home & Garden
Sewing7.39×Home & Garden
Planet Fitness4.48×Sports
Brazilian Waxing22.92×Beauty & Wellness
Machine embroidery17.61×Home & Garden
Bohemian style5.9×Fashion & Accessoires
Quilt7.15×Home & Garden
schwarzkopf24.9×Beauty & Wellness
YouTube Music3.79×Internet & Social Media
Knitting4.21×Home & Garden
Gypsy style7.38×Fashion & Accessoires
Cameron Diaz7.92×Movies & TV
Project Runway15.54×Movies & TV
Christmas lights6.62×Home & Garden
Boho-chic3.96×Fashion & Accessoires
Marilyn Monroe13.43×Fashion & Accessoires
Clarinet5.23×Music & Radio
Do it yourself (DIY)1.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Missouri Star Quilt Co audience
TraitClusterScore
Design AffinityPREMIUM2.16
CreativityOPEN2.07
DIY MentalityTHRILL1.46
TravellingTHRILL1.25
Luxury OrientationPREMIUM1.17
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Missouri Star Quilt Co
CountryShare
United States89.4%
Canada6.3%
United Kingdom0.5%

See Missouri Star Quilt Co audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Missouri Star Quilt Co have in United States?

Missouri Star Quilt Co has an estimated audience of 954,843 people in United States, concentrated in Minnesota and Colorado.

What is the gender split and age of Missouri Star Quilt Co fans?

71.6% of Missouri Star Quilt Co fans are female, 28.4% are male, with an average age of 36.0 years.

Which brands do Missouri Star Quilt Co fans like most?

Missouri Star Quilt Co fans show strongest brand affinity for Sewing machine (26.67×), Dirty Dancing (39.49×), and Christmas ornament (16.26×) over the country average.

Where do Missouri Star Quilt Co fans live in United States?

Missouri Star Quilt Co fans in United States are most concentrated in Minnesota (reach 62,984), Colorado (reach 34,794), and Kansas (reach 29,588). These three regions account for the largest share of the active audience.

What other brands do Missouri Star Quilt Co fans also like?

Beyond Missouri Star Quilt Co itself, the audience over-indexes on Dirty Dancing (39.49×), Christmas ornament (16.26×), Sewing (7.39×), and Planet Fitness (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Missouri Star Quilt Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.