Rascasse Audience Intelligence

Missouri Star Quilt Co Audience in United States

A data profile of the people who buy, follow and care about Missouri Star Quilt Co in United States — modelled from more than twelve digital signal sources. Missouri Star Quilt Co has an estimated audience of 955,678 people in United States.

#758among Website / Newspaper / Magazine in United States#383in Shopping

The average Missouri Star Quilt Co fan in United States is 36.0 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Colorado, Pennsylvania.

Top brand affinities include Sewing machine, Dirty Dancing, Sewing, with strongest over-indexing on Sewing machine (44.16× the country average).

Demographically, the Missouri Star Quilt Co audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Creativity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Missouri Star Quilt Co fan in United States is more female, around 36.0 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Missouri Star Quilt Co profile in United States.

Audience size
956K
in United States
Gender
71.6%♀
28.4% male
Age
36.0
average years
Country rank
#24407
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Missouri Star Quilt Co

71.6% are female, 28.4% are male, average age 36.0.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Missouri Star Quilt Co audience in United States
MetricValue
Female71.6%
Male28.4%
Average age36.0
Estimated audience size955,678
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Missouri Star Quilt Co audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

89.4%

of the worldwide Missouri Star Quilt Co audience comes from United States.

Worldwide audience distribution share by country for Missouri Star Quilt Co
CountryShare
United States89.4%
Canada6.3%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Missouri Star Quilt Co audience in United States is strongest.

Fig. 05

Top regions by affinity

Missouri Star Quilt Co fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~10K7.29×
02Minnesota~60K4.68×
03Kansas~30K3.70×
04Iowa~30K3.35×
05Idaho~10K2.89×
06Montana~7K2.61×
07Oklahoma~30K2.46×
08Colorado~30K2.21×
09Wisconsin~20K1.70×
10Arkansas~10K1.56×
11Tennessee~30K1.34×
12Missouri~20K1.18×
13Nebraska~5K1.11×
14South Dakota~2K1.05×
15Pennsylvania~30K1.01×
16Kentucky~10K1.01×
17North Dakota~2K0.95×
18Indiana~10K0.82×
19Rhode Island~2K0.81×
20Washington, District of Columbia~2K0.80×
21Alaska~2K0.80×
22South Carolina~10K0.79×
23Hawaii~3K0.78×
24West Virginia~3K0.72×
25Maine~2K0.70×
26Delaware~2K0.70×
27New Hampshire~3K0.69×
28Nevada~6K0.64×
29Mississippi~5K0.64×
30New Mexico~3K0.62×
31Louisiana~7K0.61×
32Illinois~20K0.60×
33Connecticut~6K0.59×
34Ohio~20K0.56×
35Utah~4K0.52×
36Oregon~5K0.49×
37Alabama~6K0.48×
38New Jersey~10K0.47×
39North Carolina~10K0.41×
40Maryland~7K0.41×
41Massachusetts~8K0.40×
42Arizona~7K0.38×
43Washington~7K0.38×
44Georgia~10K0.36×
45Michigan~9K0.36×
46Virginia~8K0.36×
47New York~10K0.26×
48Texas~20K0.25×
49Florida~20K0.24×
50California~20K0.19×
Fig. 06

Affinity by region

Affinity by region — Missouri Star Quilt Co, United States
0.19×1.00×7.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Missouri Star Quilt Co audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Missouri Star Quilt Co audience
#·InterestCategoryAffinity×
01Sewing machineHome & Garden44.16×
02Stampin' Up!Shopping43.48×
03Dirty DancingMovies & TV42.96×
04Married At First SightMovies & TV41.93×
05Machine embroideryHome & Garden30.80×
06Brazilian WaxingBeauty & Wellness26.29×
07Project RunwayMovies & TV20.17×
08Marilyn MonroeFashion & Accessoires20.13×
09QuiltingHome & Garden17.31×
10Christmas ornamentHome & Garden13.05×
11SewingHome & Garden12.14×
12QuiltHome & Garden9.72×
13QVCMovies & TV6.93×
14KnittingHome & Garden6.21×
15EtsyFashion & Accessoires4.80×
16PinterestInternet & Social Media4.39×
17RecipesFood & Beverages3.00×
18Home improvementHome & Garden2.80×
19CookingFood & Beverages2.63×
20Donald TrumpPolitics & Society2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Missouri Star Quilt Co audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Missouri Star Quilt Co audience · What stands out
TraitClusterDeviationScore
CreativityOPEN3.16×
Family OrientationCONSERVATISM2.37×
Design AffinityPREMIUM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Missouri Star Quilt Co audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
Risk AppetiteTHRILL0.83×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Missouri Star Quilt Co have in United States?

Missouri Star Quilt Co has an estimated audience of 955,678 people in United States, concentrated in Minnesota and Colorado.

02

What is the gender split and age of Missouri Star Quilt Co fans?

71.6% of Missouri Star Quilt Co fans are female, 28.4% are male, with an average age of 36.0 years.

03

Which brands do Missouri Star Quilt Co fans like most?

Missouri Star Quilt Co fans show strongest brand affinity for Sewing machine (44.16×), Dirty Dancing (42.96×), and Sewing (12.14×) over the country average.

04

Where do Missouri Star Quilt Co fans live in United States?

Missouri Star Quilt Co fans in United States are most concentrated in Minnesota (reach ~60K), Colorado (reach ~30K), and Pennsylvania (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Missouri Star Quilt Co fans also like?

Beyond Missouri Star Quilt Co itself, the audience over-indexes on Dirty Dancing (42.96×), Sewing (12.14×), Machine embroidery (30.8×), and Quilting (17.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Missouri Star Quilt Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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