Rascasse Audience Intelligence

YouTube Audience in United States

A data profile of the people who buy, follow and care about YouTube in United States — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 106,614,129 people in United States.

#3among Website / Newspaper / Magazine in United States#6in Movies & TV

The average YouTube fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rhianna (singer), Music school, Music education, with strongest over-indexing on Rhianna (singer) (3.14× the country average).

Demographically, the YouTube audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Social Media Usage, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical YouTube fan in United States is balanced, around 40.2 years old, with strong Social Media Usage tendencies and a notable affinity for Rhianna (singer).

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YouTube profile in United States.

Audience size
106.6M
in United States
Gender
51.3%♀
48.7% male
Age
40.2
average years
Country rank
#65
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of YouTube

51.3% are female, 48.7% are male, average age 40.2.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for YouTube audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.2
Estimated audience size106,614,129
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the YouTube audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

4.9%

of the worldwide YouTube audience comes from United States.

Worldwide audience distribution share by country for YouTube
CountryShare
China9.5%
United States4.9%
India1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YouTube audience in United States is strongest.

Fig. 05

Top regions by affinity

YouTube fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~2M1.12×
02Utah~1.5M1.12×
03Mississippi~1.5M1.12×
04Alabama~2M1.09×
05Idaho~700K1.08×
06Florida~10M1.07×
07Tennessee~3M1.07×
08Oregon~1.5M1.07×
09Georgia~4.5M1.06×
10Arkansas~1M1.06×
11Virginia~3.5M1.05×
12West Virginia~700K1.05×
13North Dakota~300K1.05×
14Michigan~3.5M1.04×
15Maryland~2.5M1.04×
16Alaska~300K1.04×
17Washington~3M1.03×
18Missouri~2.5M1.03×
19Kentucky~2M1.03×
20California~15M1.02×
21Iowa~1M1.02×
22Montana~400K1.02×
23South Dakota~300K1.01×
24Pennsylvania~4.5M1.00×
25New Jersey~3.5M1.00×
26Wisconsin~2M1.00×
27Connecticut~1.5M1.00×
28Maine~500K1.00×
29Texas~12M0.99×
30New York~7.5M0.99×
31Minnesota~2M0.99×
32Oklahoma~1.5M0.99×
33Hawaii~600K0.99×
34North Carolina~4M0.98×
35South Carolina~2M0.97×
36Ohio~4M0.96×
37Massachusetts~2.5M0.96×
38Kansas~1M0.96×
39New Hampshire~500K0.96×
40New Mexico~700K0.95×
41Indiana~2.5M0.94×
42Nevada~1M0.94×
43Illinois~4.5M0.93×
44Vermont~200K0.93×
45Arizona~2.5M0.92×
46Nebraska~600K0.92×
47Washington, District of Columbia~400K0.89×
48Colorado~2M0.86×
49Rhode Island~400K0.86×
50Delaware~300K0.84×
Fig. 06

Affinity by region

Affinity by region — YouTube, United States
0.84×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the YouTube audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for YouTube audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio3.14×
02Music of NigeriaMusic & Radio2.01×
03Watercolor ArtistArts & Culture1.74×
04WebtoonInternet & Social Media1.73×
05African popular musicMusic & Radio1.67×
06TaggedInternet & Social Media1.67×
07RobloxGames1.65×
08Dragon Ball (anime)Movies & TV1.58×
09Music educationMusic & Radio1.55×
10GamingGames1.55×
11Animal CrossingGames1.55×
12Playboi CartiMusic & Radio1.55×
13Bones (rapper)Music & Radio1.55×
14Music schoolMusic & Radio1.54×
15Jake PaulInternet & Social Media1.54×
16Grand Theft Auto (series)Games1.54×
17Epic GamesGames1.52×
18Gaming computerTechnology & Electronics1.51×
19Dave ChappelleMovies & TV1.51×
20Fairy TailLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the YouTube audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by YouTube audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.00×
ExtroversionTHRILL0.89×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by YouTube audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
TravellingTHRILL0.73×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does YouTube have in United States?

YouTube has an estimated audience of 106,614,129 people in United States, concentrated in California and Texas.

02

What is the gender split and age of YouTube fans?

51.3% of YouTube fans are female, 48.7% are male, with an average age of 40.2 years.

03

Which brands do YouTube fans like most?

YouTube fans show strongest brand affinity for Rhianna (singer) (3.14×), Music school (1.54×), and Music education (1.55×) over the country average.

04

Where do YouTube fans live in United States?

YouTube fans in United States are most concentrated in California (reach ~15M), Texas (reach ~12M), and Florida (reach ~10M). These three regions account for the largest share of the active audience.

05

What other brands do YouTube fans also like?

Beyond YouTube itself, the audience over-indexes on Music school (1.54×), Music education (1.55×), Gaming computer (1.51×), and Roblox (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See YouTube audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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