YouTube Audience in United States

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YouTube has an estimated audience of 136,959,710 people in United States. 51.3% are female, 48.7% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Rhianna (singer), Music school, Music education, Gaming computer, Roblox.

The average YouTube fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhianna (singer), Music school, Music education, with strongest over-indexing on Rhianna (singer) (3.14× the country average). Demographically, the YouTube audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of YouTube fans

Demographic split for YouTube audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.2
Estimated audience size136,959,710

Audience persona

The typical YouTube fan in United States is balanced, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for YouTube in United States
RegionReachAffinity
California15,947,9731.06×
Texas12,328,1781.05×
Florida10,137,9491.09×
New York7,990,6361.04×
Pennsylvania4,761,5561.03×
Georgia4,604,9681.09×
Illinois4,466,0500.98×
North Carolina4,190,2031.02×
Ohio4,173,1990.99×
Michigan3,822,6441.07×
Virginia3,611,9881.08×
New Jersey3,585,1591.03×
Tennessee2,963,1441.08×
Washington2,917,1421.06×
Massachusetts2,664,2730.99×
Arizona2,617,6100.94×
Maryland2,444,9581.04×
Indiana2,424,7640.97×
Missouri2,305,5301.04×
Wisconsin2,083,3911.01×
Alabama2,079,5801.09×
South Carolina2,034,6110.99×
Minnesota1,986,5881.01×
Louisiana1,957,2471.11×
Colorado1,913,9970.89×
Kentucky1,788,8641.04×
Oregon1,694,6611.08×
Oklahoma1,511,7010.99×
Connecticut1,386,3791.01×
Utah1,376,3041.12×
Nevada1,252,6360.95×
Mississippi1,222,6391.08×
Arkansas1,178,9371.04×
Iowa1,140,6961.01×
Kansas1,043,7640.97×
Idaho727,4981.06×
West Virginia634,9941×
New Mexico632,3130.92×
Nebraska624,4410.91×
Hawaii568,6600.97×
New Hampshire505,5830.94×
Maine480,2410.98×
Montana374,9470.99×
Rhode Island361,6290.83×
Washington, District of Columbia355,8270.86×
Delaware307,1000.81×
South Dakota302,6630.96×
Alaska282,4680.96×
North Dakota276,1530.98×
Vermont211,3870.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for YouTube audience
BrandAffinityCategory
Rhianna (singer)3.14×Music & Radio
Music school1.54×Music & Radio
Music education1.55×Music & Radio
Gaming computer1.51×Technology & Electronics
Roblox1.65×Games
Epic Games1.52×Games
Gaming1.55×Games
Music of Nigeria2.01×Music & Radio
Jake Paul1.54×Internet & Social Media
Webtoon1.73×Internet & Social Media
Playboi Carti1.55×Music & Radio
Animal Crossing1.55×Games
Grand Theft Auto (series)1.54×Games
Fairy Tail1.5×Literature
Dave Chappelle1.51×Movies & TV
African popular music1.67×Music & Radio
Dragon Ball (anime)1.58×Movies & TV
Watercolor Artist1.74×Arts & Culture
Tagged1.67×Internet & Social Media
Bones (rapper)1.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by YouTube audience
TraitClusterScore
ExtroversionTHRILL1.2
LGBTQ+ IdentityOPEN1.15
Social Media UsageJOY1.12
Early Adopter MentalityPOWER1.04
TraditionCONSERVATISM1.02
Risk AppetiteTHRILL0.96

Worldwide distribution

Worldwide audience distribution share by country for YouTube
CountryShare
China10.2%
United States6.7%
India1.6%

See YouTube audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does YouTube have in United States?

YouTube has an estimated audience of 136,959,710 people in United States, concentrated in California and Texas.

What is the gender split and age of YouTube fans?

51.3% of YouTube fans are female, 48.7% are male, with an average age of 40.2 years.

Which brands do YouTube fans like most?

YouTube fans show strongest brand affinity for Rhianna (singer) (3.14×), Music school (1.54×), and Music education (1.55×) over the country average.

Where do YouTube fans live in United States?

YouTube fans in United States are most concentrated in California (reach 15,947,973), Texas (reach 12,328,178), and Florida (reach 10,137,949). These three regions account for the largest share of the active audience.

What other brands do YouTube fans also like?

Beyond YouTube itself, the audience over-indexes on Music school (1.54×), Music education (1.55×), Gaming computer (1.51×), and Roblox (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.