A data profile of the people who buy, follow and care about YouTube in India — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 31,767,879 people in India.
The average YouTube fan in India is 33.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Bhojpuri language, Angela White (athlete), Ayesha Khan, with strongest over-indexing on Bhojpuri language (1.58× the country average).
Demographically, the YouTube audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical YouTube fan in India is more male, around 33.5 years old, with strong Social Media Usage tendencies and a notable affinity for Bhojpuri language.
The key figures that characterise the YouTube profile in India.
24.4% are female, 75.6% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 33.5 |
| Estimated audience size | 31,767,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide YouTube audience comes from India.
| Country | Share |
|---|---|
| China | 10.1% |
| United States | 5.2% |
| India | 1.5% |
Where the YouTube audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andhra Pradesh | ~600K | 1.44× | |
| 02 | Telangana | ~600K | 1.40× | |
| 03 | Tamil Nadu | ~1M | 1.31× | |
| 04 | Maharashtra | ~2M | 1.28× | |
| 05 | Gujarat | ~1M | 1.27× | |
| 06 | Rajasthan | ~900K | 1.26× | |
| 07 | Bihar | ~800K | 1.26× | |
| 08 | Punjab (region) | ~500K | 1.24× | |
| 09 | Haryana | ~500K | 1.23× | |
| 10 | Madhya Pradesh | ~700K | 1.22× | |
| 11 | Uttar Pradesh | ~2M | 1.18× | |
| 12 | Karnataka | ~900K | 1.12× | |
| 13 | Kerala | ~500K | 1.10× | |
| 14 | Uttarakhand | ~200K | 1.07× | |
| 15 | Chhattisgarh | ~200K | 1.05× | |
| 16 | Odisha | ~300K | 1.01× | |
| 17 | West Bengal | ~1M | 0.99× | |
| 18 | Jharkhand | ~300K | 0.98× | |
| 19 | Assam | ~300K | 0.82× | |
| 20 | Himachal Pradesh | ~100K | 0.82× | |
| 21 | Mizoram | ~20K | 0.81× | |
| 22 | Jammu and Kashmir | ~100K | 0.77× | |
| 23 | Manipur | ~30K | 0.74× | |
| 24 | Goa | ~20K | 0.72× | |
| 25 | Meghalaya | ~20K | 0.67× | |
| 26 | Tripura | ~30K | 0.66× | |
| 27 | Sikkim | ~8K | 0.59× | |
| 28 | Nagaland | ~10K | 0.58× | |
| 29 | Arunachal Pradesh | ~8K | 0.42× |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videophone | Technology & Electronics | 2.52× | ||
| 02 | Bihari languages | Politics & Society | 2.42× | ||
| 03 | Angela White (athlete) | Movies & TV | 1.94× | ||
| 04 | viki | Movies & TV | 1.92× | ||
| 05 | Siwan, Bihar | Travel & Leisure | 1.82× | ||
| 06 | Sheikh Hasina | Politics & Society | 1.81× | ||
| 07 | Prime Minister of Bangladesh | Politics & Society | 1.81× | ||
| 08 | Begusarai | Travel & Leisure | 1.77× | ||
| 09 | Chaupal, Himachal Pradesh | Travel & Leisure | 1.72× | ||
| 10 | Trending Videos | Internet & Social Media | 1.71× | ||
| 11 | Shimla district | Travel & Leisure | 1.71× | ||
| 12 | Avneet Kaur | Movies & TV | 1.63× | ||
| 13 | Crime Patrol (TV series) | Movies & TV | 1.61× | ||
| 14 | Gulshan Kumar | Business & Career | 1.60× | ||
| 15 | Neha (actress) | Movies & TV | 1.59× | ||
| 16 | Bhojpuri language | Politics & Society | 1.58× | ||
| 17 | Ayesha Khan | Movies & TV | 1.57× | ||
| 18 | Bhojpuri cinema | Movies & TV | 1.56× | ||
| 19 | Sneha (actress) | Movies & TV | 1.56× | ||
| 20 | Love song | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Family Orientation | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.43× | |
| Convenience Orientation | PREMIUM | 0.46× | |
| Design Affinity | PREMIUM | 0.47× |
YouTube has an estimated audience of 31,767,879 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.4% of YouTube fans are female, 75.6% are male, with an average age of 33.5 years.
YouTube fans show strongest brand affinity for Bhojpuri language (1.58×), Angela White (athlete) (1.94×), and Ayesha Khan (1.57×) over the country average.
YouTube fans in India are most concentrated in Maharashtra (reach ~2M), Uttar Pradesh (reach ~2M), and Gujarat (reach ~1M). These three regions account for the largest share of the active audience.
Beyond YouTube itself, the audience over-indexes on Angela White (athlete) (1.94×), Ayesha Khan (1.57×), Bihari languages (2.42×), and Chaupal, Himachal Pradesh (1.72×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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