XXXLutz Audience in Germany
XXXLutz has an estimated audience of 3,112,802 people in Germany. 89.1% are female, 10.9% are male, average age 33.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: John Frusciante, Habbo, Ealing Trailfinders Rugby Club, Lite n' Easy, Stony Stratford.
The average XXXLutz fan in Germany is 33.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include John Frusciante, Habbo, Ealing Trailfinders Rugby Club, with strongest over-indexing on John Frusciante (2.02× the country average). Demographically, the XXXLutz audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of XXXLutz fans
| Metric | Value |
|---|---|
| Female | 89.1% |
| Male | 10.9% |
| Average age | 33.9 |
| Estimated audience size | 3,112,802 |
Audience persona
The typical XXXLutz fan in Germany is more female, around 33.9 years old, with strong Design Affinity tendencies and a notable affinity for John Frusciante.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,090,874 | 2.18× |
| Nordrhein-Westfalen | 764,024 | 1.12× |
| Baden-Württemberg | 660,765 | 1.56× |
| Niedersachsen | 383,412 | 1.27× |
| Hessen | 345,085 | 1.45× |
| Rheinland-Pfalz | 178,014 | 1.14× |
| Schleswig-Holstein | 128,024 | 1.15× |
| Sachsen | 74,748 | 0.49× |
| Berlin | 70,699 | 0.51× |
| Hamburg | 69,140 | 0.98× |
| Mecklenburg-Vorpommern | 55,801 | 0.94× |
| Brandenburg | 52,206 | 0.54× |
| Thüringen | 51,941 | 0.65× |
| Sachsen-Anhalt | 45,656 | 0.57× |
| Bremen | 24,225 | 0.91× |
| Saarland | 20,904 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Frusciante | 2.02× | Music & Radio |
| Habbo | 1.55× | Kids & Family |
| Ealing Trailfinders Rugby Club | 1.8× | Sports |
| Lite n' Easy | 2.49× | Health |
| Stony Stratford | 1.83× | Travel & Leisure |
| Lincoln Child | 1.53× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| DIY Mentality | THRILL | 1.43 |
| Indulgence | JOY | 1.05 |
| Risk Appetite | THRILL | 0.87 |
| Travelling | THRILL | 0.87 |
| Individualism | JOY | 0.84 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 34.2% |
| Austria | 30.4% |
| India | 10.7% |
See XXXLutz audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does XXXLutz have in Germany?
XXXLutz has an estimated audience of 3,112,802 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of XXXLutz fans?
89.1% of XXXLutz fans are female, 10.9% are male, with an average age of 33.9 years.
Which brands do XXXLutz fans like most?
XXXLutz fans show strongest brand affinity for John Frusciante (2.02×), Habbo (1.55×), and Ealing Trailfinders Rugby Club (1.8×) over the country average.
Where do XXXLutz fans live in Germany?
XXXLutz fans in Germany are most concentrated in Bayern (reach 1,090,874), Nordrhein-Westfalen (reach 764,024), and Baden-Württemberg (reach 660,765). These three regions account for the largest share of the active audience.
What other brands do XXXLutz fans also like?
Beyond XXXLutz itself, the audience over-indexes on Habbo (1.55×), Ealing Trailfinders Rugby Club (1.8×), Lite n' Easy (2.49×), and Stony Stratford (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for XXXLutz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.