YouTube Audience in Germany
A data profile of the people who buy, follow and care about YouTube in Germany — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 24,030,136 people in Germany.
The average YouTube fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Acting, Video hosting service, with strongest over-indexing on Tagesschau (1.56× the country average).
Demographically, the YouTube audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical YouTube fan in Germany is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the YouTube profile in Germany.
Search interest · 12-month trend
Audience demographics of YouTube
47.1% are female, 52.9% are male, average age 38.5.
Gender split
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 38.5 |
| Estimated audience size | 24,030,136 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide YouTube audience comes from Germany.
| Country | Share |
|---|---|
| China | 9.5% |
| United States | 4.9% |
| India | 1.4% |
Geography
Where the YouTube audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~2M | 1.10× | |
| 02 | Baden-Württemberg | ~3.5M | 1.09× | |
| 03 | Bayern | ~4M | 1.08× | |
| 04 | Saarland | ~300K | 1.05× | |
| 05 | Rheinland-Pfalz | ~1M | 1.03× | |
| 06 | Sachsen | ~1M | 1.03× | |
| 07 | Brandenburg | ~800K | 1.03× | |
| 08 | Nordrhein-Westfalen | ~5.5M | 1.02× | |
| 09 | Niedersachsen | ~2.5M | 1.01× | |
| 10 | Schleswig-Holstein | ~900K | 1.00× | |
| 11 | Thüringen | ~600K | 1.00× | |
| 12 | Sachsen-Anhalt | ~600K | 0.94× | |
| 13 | Bremen | ~200K | 0.94× | |
| 14 | Mecklenburg-Vorpommern | ~400K | 0.93× | |
| 15 | Hamburg | ~500K | 0.88× | |
| 16 | Berlin | ~900K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rhianna (singer) | Music & Radio | 2.18× | ||
| 02 | Scooby-Doo | Movies & TV | 2.04× | ||
| 03 | Video hosting service | Technology & Electronics | 1.98× | ||
| 04 | Anime convention | Literature | 1.90× | ||
| 05 | XXXLutz | Home & Garden | 1.80× | ||
| 06 | Gaming | Games | 1.78× | ||
| 07 | Minecraft | Games | 1.75× | ||
| 08 | Sarah Engels | Movies & TV | 1.74× | ||
| 09 | Gaming computer | Technology & Electronics | 1.72× | ||
| 10 | Shelter Dogs | Pets & Animals | 1.68× | ||
| 11 | Underground hip hop | Music & Radio | 1.65× | ||
| 12 | Stand-up comedy | Movies & TV | 1.62× | ||
| 13 | Acting | Business & Career | 1.61× | ||
| 14 | Millie Bobby Brown | Movies & TV | 1.60× | ||
| 15 | KPop Demon Hunters | Movies & TV | 1.58× | ||
| 16 | Viral video | Internet & Social Media | 1.58× | ||
| 17 | Tagesschau | Movies & TV | 1.56× | ||
| 18 | Anime and manga fandom | Literature | 1.56× | ||
| 19 | Fortnite | Games | 1.53× | ||
| 20 | Peacemaker | Movies & TV | 1.52× |
Personality of the YouTube audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.09× | |
| Social Media Usage | JOY | 1.06× | |
| Extroversion | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.82× |
Frequently asked questions
How many fans does YouTube have in Germany?
YouTube has an estimated audience of 24,030,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of YouTube fans?
47.1% of YouTube fans are female, 52.9% are male, with an average age of 38.5 years.
Which brands do YouTube fans like most?
YouTube fans show strongest brand affinity for Tagesschau (1.56×), Acting (1.61×), and Video hosting service (1.98×) over the country average.
Where do YouTube fans live in Germany?
YouTube fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5.5M), Bayern (reach ~4M), and Baden-Württemberg (reach ~3.5M). These three regions account for the largest share of the active audience.
What other brands do YouTube fans also like?
Beyond YouTube itself, the audience over-indexes on Acting (1.61×), Video hosting service (1.98×), Anime convention (1.9×), and KPop Demon Hunters (1.58×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
See YouTube audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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