YouTube Audience in Germany
YouTube has an estimated audience of 24,030,136 people in Germany. 47.1% are female, 52.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Acting, Video hosting service, Anime convention, Peacemaker.
The average YouTube fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Acting, Video hosting service, with strongest over-indexing on Tagesschau (1.56× the country average). Demographically, the YouTube audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of YouTube fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 38.5 |
| Estimated audience size | 24,030,136 |
Audience persona
The typical YouTube fan in Germany is balanced, around 38.5 years old, with strong Tradition tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,547,252 | 1.06× |
| Bayern | 4,281,570 | 1.11× |
| Baden-Württemberg | 3,592,907 | 1.1× |
| Niedersachsen | 2,378,036 | 1.02× |
| Hessen | 2,038,199 | 1.11× |
| Rheinland-Pfalz | 1,243,921 | 1.03× |
| Sachsen | 1,212,490 | 1.03× |
| Berlin | 989,995 | 0.92× |
| Schleswig-Holstein | 858,105 | 0.99× |
| Brandenburg | 760,571 | 1.02× |
| Thüringen | 602,293 | 0.98× |
| Sachsen-Anhalt | 572,876 | 0.92× |
| Hamburg | 484,596 | 0.89× |
| Mecklenburg-Vorpommern | 409,215 | 0.89× |
| Saarland | 296,862 | 1.01× |
| Bremen | 188,878 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.56× | Movies & TV |
| Acting | 1.61× | Business & Career |
| Video hosting service | 1.98× | Technology & Electronics |
| Anime convention | 1.9× | Literature |
| Peacemaker | 1.52× | Movies & TV |
| Scooby-Doo | 2.04× | Movies & TV |
| KPop Demon Hunters | 1.58× | Movies & TV |
| Stand-up comedy | 1.62× | Movies & TV |
| Gaming computer | 1.72× | Technology & Electronics |
| Gaming | 1.78× | Games |
| Anime and manga fandom | 1.56× | Literature |
| Millie Bobby Brown | 1.6× | Movies & TV |
| Fortnite | 1.53× | Games |
| Underground hip hop | 1.65× | Music & Radio |
| Viral video | 1.58× | Internet & Social Media |
| XXXLutz | 1.8× | Home & Garden |
| Shelter Dogs | 1.68× | Pets & Animals |
| Rhianna (singer) | 2.18× | Music & Radio |
| DIY & Craft Ideas | 1.59× | Home & Garden |
| Sarah Engels | 1.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.11 |
| Pet Ownership | JOY | 1.09 |
| Sports Activity | POWER | 1.09 |
| LGBTQ+ Identity | OPEN | 1.07 |
| Patriotism | CONSERVATISM | 1.02 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 10.2% |
| United States | 6.7% |
| India | 1.6% |
See YouTube audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does YouTube have in Germany?
YouTube has an estimated audience of 24,030,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of YouTube fans?
47.1% of YouTube fans are female, 52.9% are male, with an average age of 38.5 years.
Which brands do YouTube fans like most?
YouTube fans show strongest brand affinity for Tagesschau (1.56×), Acting (1.61×), and Video hosting service (1.98×) over the country average.
Where do YouTube fans live in Germany?
YouTube fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,547,252), Bayern (reach 4,281,570), and Baden-Württemberg (reach 3,592,907). These three regions account for the largest share of the active audience.
What other brands do YouTube fans also like?
Beyond YouTube itself, the audience over-indexes on Acting (1.61×), Video hosting service (1.98×), Anime convention (1.9×), and Peacemaker (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.