YouTube Audience in Brazil
YouTube has an estimated audience of 25,548,593 people in Brazil. 53.1% are female, 46.9% are male, average age 40.9. Top regions: São Paulo, Minas Gerais, Paraná.
The average YouTube fan in Brazil is 40.9 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Paraná. Demographically, the YouTube audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Mindfulness.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of YouTube fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.9 |
| Estimated audience size | 25,548,593 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 6,987,809 | 1.05× |
| Minas Gerais | 2,469,967 | 0.93× |
| Paraná | 1,840,872 | 1.18× |
| Rio de Janeiro | 1,828,446 | 0.76× |
| Bahia | 1,566,703 | 0.93× |
| Rio Grande do Sul | 1,526,719 | 1.01× |
| Pernambuco | 1,174,076 | 1× |
| Goiás | 1,083,458 | 1.11× |
| Santa Catarina | 1,073,375 | 0.92× |
| Ceará | 999,133 | 0.89× |
| Pará | 756,965 | 0.91× |
| Mato Grosso | 663,714 | 1.39× |
| Maranhão | 614,075 | 0.96× |
| Espírito Santo | 524,388 | 0.99× |
| Paraíba | 510,444 | 0.99× |
| Rio Grande do Norte | 409,343 | 0.96× |
| Federal District | 406,303 | 0.95× |
| Mato Grosso do Sul | 372,067 | 1× |
| Amazonas | 365,556 | 0.82× |
| Alagoas | 355,902 | 0.96× |
| Piauí | 351,341 | 0.99× |
| Sergipe | 305,760 | 1.15× |
| Rondônia | 223,965 | 1.05× |
| Tocantins | 197,339 | 1.17× |
| Acre | 85,503 | 0.96× |
| Amapá | 81,140 | 0.9× |
| Roraima | 76,919 | 1.07× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.1 |
| Mindfulness | BALANCE | 2.05 |
| Creativity | OPEN | 1.81 |
| Spirituality | BALANCE | 1.65 |
| Price Sensitivity | PREMIUM | 1.64 |
| Risk Appetite | THRILL | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 10.2% |
| United States | 6.7% |
| India | 1.6% |
See YouTube audiences in other countries
More Social media audiences in Brazil
How to read this data
Audience size is the estimated number of people in Brazil who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.