Rascasse Audience Intelligence

YouTube Audience in Brazil

A data profile of the people who buy, follow and care about YouTube in Brazil — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 25,548,593 people in Brazil.

#10among Website / Newspaper / Magazine in Brazil#9in Movies & TV

The average YouTube fan in Brazil is 40.9 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Paraná.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YouTube profile in Brazil.

Audience size
25.5M
in Brazil
Gender
53.1%♀
46.9% male
Age
40.9
average years
Country rank
#89
Website / Newspaper / Magazine in Brazil
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of YouTube

53.1% are female, 46.9% are male, average age 40.9.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for YouTube audience in Brazil
MetricValue
Female53.1%
Male46.9%
Average age40.9
Estimated audience size25,548,593
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the YouTube audience in Brazil
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

1.2%

of the worldwide YouTube audience comes from Brazil.

Worldwide audience distribution share by country for YouTube
CountryShare
China9.5%
United States4.9%
India1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YouTube audience in Brazil is strongest.

Fig. 05

Top regions by affinity

YouTube fans by region: top regions in Brazil
#RegionReachAffinity×
01Mato Grosso~700K1.39×
02Paraná~2M1.18×
03Tocantins~200K1.17×
04Sergipe~300K1.15×
05Goiás~1M1.11×
06Roraima~80K1.07×
07São Paulo~7M1.05×
08Rondônia~200K1.05×
09Rio Grande do Sul~1.5M1.01×
10Pernambuco~1M1.00×
11Mato Grosso do Sul~400K1.00×
12Espírito Santo~500K0.99×
13Paraíba~500K0.99×
14Piauí~400K0.99×
15Maranhão~600K0.96×
16Rio Grande do Norte~400K0.96×
17Alagoas~400K0.96×
18Acre~90K0.96×
19Federal District~400K0.95×
20Minas Gerais~2.5M0.93×
21Bahia~1.5M0.93×
22Santa Catarina~1M0.92×
23Pará~800K0.91×
24Amapá~80K0.90×
25Ceará~1M0.89×
26Amazonas~400K0.82×
27Rio de Janeiro~2M0.76×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Brazil

See YouTube audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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