YouTube Audience in Italy
YouTube has an estimated audience of 27,281,481 people in Italy. 48.4% are female, 51.6% are male, average age 42.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Home business, Gaming computer, Underground hip hop, Crunchyroll, My Hero Academia.
The average YouTube fan in Italy is 42.9 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Home business, Gaming computer, Underground hip hop, with strongest over-indexing on Home business (1.53× the country average). Demographically, the YouTube audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of YouTube fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 42.9 |
| Estimated audience size | 27,281,481 |
Audience persona
The typical YouTube fan in Italy is balanced, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Home business.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 5,113,031 | 1.06× |
| Lazio | 3,897,868 | 1.17× |
| Campania | 3,864,976 | 1.26× |
| Sicilia | 2,754,963 | 1.16× |
| Emilia-Romagna | 2,340,419 | 1.05× |
| Veneto | 2,248,841 | 1.04× |
| Piedmont | 2,059,468 | 1.02× |
| Puglia | 2,034,819 | 1.08× |
| Tuscany | 1,982,961 | 1.1× |
| Calabria | 920,969 | 1.1× |
| Liguria | 762,285 | 1× |
| Sardinia | 713,654 | 0.93× |
| Marche | 701,190 | 1.03× |
| Abruzzo | 604,564 | 1.01× |
| Trentino-Alto Adige/Südtirol | 492,417 | 0.95× |
| Friuli-Venezia Giulia | 483,373 | 0.94× |
| Umbria | 411,651 | 0.93× |
| Basilicata | 213,949 | 0.86× |
| Molise | 95,330 | 0.74× |
| Aosta Valley | 39,000 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home business | 1.53× | Business & Career |
| Gaming computer | 1.55× | Technology & Electronics |
| Underground hip hop | 1.51× | Music & Radio |
| Crunchyroll | 1.54× | Games |
| My Hero Academia | 1.61× | Literature |
| Video editing software | 1.52× | Technology & Electronics |
| Livestream | 1.65× | Technology & Electronics |
| Drake | 1.58× | Music & Radio |
| PC Gamer | 1.52× | Games |
| Pakistan national cricket team | 1.64× | Sports |
| Webtoon | 1.51× | Internet & Social Media |
| Supercell (band) | 1.7× | Games |
| Sasuke Uchiha | 1.55× | Literature |
| Post-production | 1.58× | Movies & TV |
| Dodge Challenger | 1.68× | Cars & Mobility |
| Itachi Uchiha | 1.63× | Literature |
| Tagged | 1.74× | Internet & Social Media |
| Pakistan Zindabad | 1.63× | Politics & Society |
| Indo-Aryan languages | 1.68× | Politics & Society |
| Cuphead | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Social Media Usage | JOY | 1.14 |
| Travelling | THRILL | 1.14 |
| LGBTQ+ Identity | OPEN | 1.06 |
| Luxury Orientation | PREMIUM | 1.04 |
| Patriotism | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 10.2% |
| United States | 6.7% |
| India | 1.6% |
See YouTube audiences in other countries
More Social media audiences in Italy
Frequently asked questions
How many fans does YouTube have in Italy?
YouTube has an estimated audience of 27,281,481 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of YouTube fans?
48.4% of YouTube fans are female, 51.6% are male, with an average age of 42.9 years.
Which brands do YouTube fans like most?
YouTube fans show strongest brand affinity for Home business (1.53×), Gaming computer (1.55×), and Underground hip hop (1.51×) over the country average.
Where do YouTube fans live in Italy?
YouTube fans in Italy are most concentrated in Lombardy (reach 5,113,031), Lazio (reach 3,897,868), and Campania (reach 3,864,976). These three regions account for the largest share of the active audience.
What other brands do YouTube fans also like?
Beyond YouTube itself, the audience over-indexes on Gaming computer (1.55×), Underground hip hop (1.51×), Crunchyroll (1.54×), and My Hero Academia (1.61×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.