YouTube Audience in Canada
YouTube has an estimated audience of 14,703,319 people in Canada. 48.5% are female, 51.5% are male, average age 41.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Video hosting service, Twitch, Anime convention, Millie Bobby Brown, PC game.
The average YouTube fan in Canada is 41.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Video hosting service, Twitch, Anime convention, with strongest over-indexing on Video hosting service (1.57× the country average). Demographically, the YouTube audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Demographics of YouTube fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 41.1 |
| Estimated audience size | 14,703,319 |
Audience persona
The typical YouTube fan in Canada is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Video hosting service.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,708,137 | 1.25× |
| Quebec | 4,231,234 | 1.2× |
| British Columbia | 2,376,805 | 1.08× |
| Alberta | 2,041,607 | 1.12× |
| Manitoba | 546,090 | 0.99× |
| Saskatchewan | 445,928 | 0.96× |
| Nova Scotia | 413,859 | 0.94× |
| New Brunswick | 356,160 | 1.05× |
| Newfoundland and Labrador | 170,133 | 0.76× |
| Prince Edward Island | 46,065 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Video hosting service | 1.57× | Technology & Electronics |
| Twitch | 1.57× | Games |
| Anime convention | 1.75× | Literature |
| Millie Bobby Brown | 1.61× | Movies & TV |
| PC game | 1.59× | Games |
| Gaming computer | 1.64× | Technology & Electronics |
| Roblox | 1.63× | Games |
| Pokémon (video game series) | 1.54× | Games |
| Minecraft | 1.7× | Games |
| Shōnen manga | 1.6× | Literature |
| Dragon Ball Z | 1.6× | Movies & TV |
| Funimation | 1.84× | Movies & TV |
| My Hero Academia | 1.61× | Literature |
| Music of Bollywood | 1.75× | Music & Radio |
| DIY & Craft Ideas | 1.57× | Home & Garden |
| Fairy Tail | 1.8× | Literature |
| Naruto | 1.53× | Literature |
| Webtoon | 1.66× | Internet & Social Media |
| Cricket World Cup | 1.84× | Sports |
| Boyfriend | 1.56× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.15 |
| Spirituality | BALANCE | 1.11 |
| Family Orientation | CONSERVATISM | 1.04 |
| Travelling | THRILL | 0.98 |
| Convenience Orientation | PREMIUM | 0.94 |
| Social Media Usage | JOY | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 9.9% |
| United States | 6.5% |
| India | 1.5% |
See YouTube audiences in other countries
More Movies & TV audiences in Canada
Frequently asked questions
How many fans does YouTube have in Canada?
YouTube has an estimated audience of 14,703,319 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of YouTube fans?
48.5% of YouTube fans are female, 51.5% are male, with an average age of 41.1 years.
Which brands do YouTube fans like most?
YouTube fans show strongest brand affinity for Video hosting service (1.57×), Twitch (1.57×), and Anime convention (1.75×) over the country average.
Where do YouTube fans live in Canada?
YouTube fans in Canada are most concentrated in Ontario (reach 7,708,137), Quebec (reach 4,231,234), and British Columbia (reach 2,376,805). These three regions account for the largest share of the active audience.
What other brands do YouTube fans also like?
Beyond YouTube itself, the audience over-indexes on Twitch (1.57×), Anime convention (1.75×), Millie Bobby Brown (1.61×), and PC game (1.59×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.