A data profile of the people who buy, follow and care about YouTube in Canada — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 14,703,319 people in Canada.
The average YouTube fan in Canada is 41.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Video hosting service, Twitch, Anime convention, with strongest over-indexing on Video hosting service (1.57× the country average).
Demographically, the YouTube audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical YouTube fan in Canada is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Video hosting service.
The key figures that characterise the YouTube profile in Canada.
48.5% are female, 51.5% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 41.1 |
| Estimated audience size | 14,703,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide YouTube audience comes from Canada.
| Country | Share |
|---|---|
| China | 9.5% |
| United States | 4.9% |
| India | 1.4% |
Where the YouTube audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~7.5M | 1.25× | |
| 02 | Quebec | ~4M | 1.20× | |
| 03 | Alberta | ~2M | 1.12× | |
| 04 | British Columbia | ~2.5M | 1.08× | |
| 05 | New Brunswick | ~400K | 1.05× | |
| 06 | Manitoba | ~500K | 0.99× | |
| 07 | Saskatchewan | ~400K | 0.96× | |
| 08 | Nova Scotia | ~400K | 0.94× | |
| 09 | Newfoundland and Labrador | ~200K | 0.76× | |
| 10 | Prince Edward Island | ~50K | 0.64× |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Funimation | Movies & TV | 1.84× | ||
| 02 | Cricket World Cup | Sports | 1.84× | ||
| 03 | Fairy Tail | Literature | 1.80× | ||
| 04 | Anime convention | Literature | 1.75× | ||
| 05 | Music of Bollywood | Music & Radio | 1.75× | ||
| 06 | Minecraft | Games | 1.70× | ||
| 07 | Webtoon | Internet & Social Media | 1.66× | ||
| 08 | Gaming computer | Technology & Electronics | 1.64× | ||
| 09 | Roblox | Games | 1.63× | ||
| 10 | Millie Bobby Brown | Movies & TV | 1.61× | ||
| 11 | My Hero Academia | Literature | 1.61× | ||
| 12 | Shōnen manga | Literature | 1.60× | ||
| 13 | Dragon Ball Z | Movies & TV | 1.60× | ||
| 14 | PC game | Games | 1.59× | ||
| 15 | Video hosting service | Technology & Electronics | 1.57× | ||
| 16 | Twitch | Games | 1.57× | ||
| 17 | DIY & Craft Ideas | Home & Garden | 1.57× | ||
| 18 | Boyfriend | Kids & Family | 1.56× | ||
| 19 | Pokémon (video game series) | Games | 1.54× | ||
| 20 | Naruto | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.15× | |
| Spirituality | BALANCE | 1.11× | |
| Family Orientation | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.68× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Career Orientation | POWER | 0.81× |
YouTube has an estimated audience of 14,703,319 people in Canada, concentrated in Ontario and Quebec.
48.5% of YouTube fans are female, 51.5% are male, with an average age of 41.1 years.
YouTube fans show strongest brand affinity for Video hosting service (1.57×), Twitch (1.57×), and Anime convention (1.75×) over the country average.
YouTube fans in Canada are most concentrated in Ontario (reach ~7.5M), Quebec (reach ~4M), and British Columbia (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond YouTube itself, the audience over-indexes on Twitch (1.57×), Anime convention (1.75×), Millie Bobby Brown (1.61×), and PC game (1.59×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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