Rascasse Audience Intelligence

Animal Crossing Audience in United States

A data profile of the people who buy, follow and care about Animal Crossing in United States — modelled from more than twelve digital signal sources. Animal Crossing has an estimated audience of 4,386,347 people in United States.

#31among Video game in United States#51among Video / Board Game in United States#144in Games

The average Animal Crossing fan in United States is 30.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gardenscapes, FarmVille, Hay Day, with strongest over-indexing on Gardenscapes (27.46× the country average).

Demographically, the Animal Crossing audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Animal Crossing fan in United States is more female, around 30.6 years old, with strong Pet Ownership tendencies and a notable affinity for Gardenscapes.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal Crossing profile in United States.

Audience size
4.4M
in United States
Gender
59.1%♀
40.9% male
Age
30.6
average years
Country rank
#7436
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal Crossing fans

59.1% are female, 40.9% are male, average age 30.6.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Animal Crossing audience in United States
MetricValue
Female59.1%
Male40.9%
Average age30.6
Estimated audience size4,386,347
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Animal Crossing audience in United States
Age bracketShare%
16-1946%
20-2922%
30-3914%
40-4910%
50+9%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Animal Crossing audience comes from United States.

Worldwide audience distribution share by country for Animal Crossing
CountryShare
United States31.6%
Japan14.0%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal Crossing audience in United States is strongest.

Fig. 05

Top regions by affinity

Animal Crossing fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K1.47×
02Washington~100K1.35×
03Utah~50K1.27×
04California~600K1.18×
05Alaska~10K1.16×
06Oklahoma~60K1.14×
07Hawaii~20K1.14×
08Kentucky~60K1.10×
09Texas~400K1.09×
10West Virginia~20K1.09×
11Arizona~100K1.08×
12Idaho~20K1.07×
13Indiana~80K1.06×
14Nevada~40K1.05×
15Maine~20K1.05×
16Virginia~100K1.04×
17Minnesota~70K1.04×
18Ohio~100K1.03×
19Michigan~100K1.02×
20Missouri~70K1.02×
21Arkansas~40K1.02×
22Tennessee~90K1.01×
23Kansas~30K1.01×
24Illinois~100K1.00×
25North Carolina~100K0.99×
26New Mexico~20K0.97×
27Pennsylvania~100K0.96×
28Georgia~100K0.96×
29Massachusetts~80K0.96×
30Nebraska~20K0.96×
31New Hampshire~20K0.96×
32Delaware~10K0.96×
33Florida~300K0.95×
34Colorado~70K0.95×
35Wisconsin~60K0.95×
36New Jersey~100K0.94×
37Connecticut~40K0.94×
38Rhode Island~10K0.94×
39Iowa~30K0.93×
40New York~200K0.92×
41Maryland~70K0.92×
42South Dakota~9K0.92×
43North Dakota~8K0.92×
44Vermont~7K0.91×
45Montana~10K0.90×
46South Carolina~60K0.88×
47Alabama~50K0.87×
48Louisiana~50K0.83×
49Mississippi~30K0.80×
50Washington, District of Columbia~9K0.72×
Fig. 06

Affinity by region

Affinity by region — Animal Crossing, United States
0.72×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal Crossing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal Crossing audience
#·InterestCategoryAffinity×
01Zombie IslandGames52.38×
02Goodgame Big FarmGames51.77×
03Animal Crossing: City FolkGames30.03×
04Animal Crossing: New LeafGames28.45×
05Harvest Moon (video game)Games27.50×
06GardenscapesGames27.46×
07FarmVilleGames21.46×
08Hay DayGames21.45×
09City-building gameGames15.64×
10FishdomGames14.11×
11Daisy RidleyMovies & TV13.66×
12Josh HutchersonMovies & TV12.17×
13Life simulation gameGames11.52×
14Mario KartGames11.11×
15Cynthia ErivoMovies & TV8.86×
16Tom HollandMovies & TV8.28×
17Casual gameGames7.87×
18Flo RidaMusic & Radio6.30×
19GameStopGames4.06×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal Crossing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal Crossing audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.10×
Early Adopter MentalityPOWER0.98×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal Crossing audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
Career OrientationPOWER0.60×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal Crossing have in United States?

Animal Crossing has an estimated audience of 4,386,347 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Animal Crossing fans?

59.1% of Animal Crossing fans are female, 40.9% are male, with an average age of 30.6 years.

03

Which brands do Animal Crossing fans like most?

Animal Crossing fans show strongest brand affinity for Gardenscapes (27.46×), FarmVille (21.46×), and Hay Day (21.45×) over the country average.

04

Where do Animal Crossing fans live in United States?

Animal Crossing fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Animal Crossing fans also like?

Beyond Animal Crossing itself, the audience over-indexes on FarmVille (21.46×), Hay Day (21.45×), Josh Hutcherson (12.17×), and Cynthia Erivo (8.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Animal Crossing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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