Fortnite Audience in United States

Fortnite logo

Fortnite has an estimated audience of 21,111,782 people in United States. 28.5% are female, 71.5% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Twitch, TikTok, PC game, Gaming computer, FIFA World Cup.

The average Fortnite fan in United States is 29.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twitch, TikTok, PC game, with strongest over-indexing on Twitch (3.93× the country average). Demographically, the Fortnite audience skews more male with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Shooter

Demographics of Fortnite fans

Demographic split for Fortnite audience in United States
MetricValue
Female28.5%
Male71.5%
Average age29.3
Estimated audience size21,111,782

Audience persona

The typical Fortnite fan in United States is more male, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Twitch.

Top regions in United States

Top regions ranked by reach for Fortnite in United States
RegionReachAffinity
California2,295,0990.99×
Texas2,288,9341.26×
Florida1,543,4841.08×
New York1,007,6670.85×
Illinois705,7581×
Ohio702,4201.08×
Georgia687,0091.06×
Pennsylvania678,8420.95×
North Carolina669,6151.05×
Virginia567,5911.1×
Michigan561,9881.02×
Arizona495,3491.15×
Tennessee490,7481.16×
New Jersey487,6820.91×
Indiana476,0481.23×
Washington470,7831.11×
Missouri394,9691.16×
Alabama383,2781.3×
Maryland342,5860.94×
South Carolina336,1121.06×
Oklahoma321,2541.37×
Kentucky320,6941.21×
Massachusetts315,7200.76×
Louisiana307,8051.13×
Wisconsin295,7610.93×
Colorado278,8160.84×
Minnesota265,9400.88×
Mississippi226,7911.3×
Oregon226,2900.94×
Arkansas215,6981.24×
Nevada206,7871.01×
Utah206,5731.09×
Iowa189,2271.09×
Kansas189,1801.14×
Connecticut182,9120.86×
West Virginia124,3711.27×
New Mexico116,8791.1×
Idaho110,3161.04×
Nebraska108,0561.02×
Hawaii62,1420.68×
New Hampshire60,4710.73×
Maine56,2270.74×
Rhode Island52,1410.78×
Montana49,4760.84×
South Dakota44,9250.92×
Delaware44,5940.77×
Alaska41,9650.93×
North Dakota40,3830.93×
Washington, District of Columbia34,8170.55×
Wyoming24,5560.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fortnite audience
BrandAffinityCategory
Twitch3.93×Games
TikTok1.54×Internet & Social Media
PC game3.61×Games
Gaming computer3.63×Technology & Electronics
FIFA World Cup1.89×Sports
Gamer2.37×Games
Roblox3.72×Games
Epic Games3.82×Games
Electronic sports4.34×Sports
Mobile game1.87×Games
Game consoles2.04×Technology & Electronics
Call of Duty3.18×Games
First-person shooter games1.79×Games
Personal computer2.36×Technology & Electronics
NBA Finals1.95×Sports
NBA playoffs2×Sports
Anime convention2.34×Literature
Los Angeles Lakers1.92×Sports
Anime and manga fandom2.23×Literature
Xbox2.74×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fortnite audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.14
Early Adopter MentalityPOWER1.48
Social Media UsageJOY1.11
ExtroversionTHRILL1.05
Sports ActivityPOWER1.05
Pet OwnershipJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Fortnite
CountryShare
United States20.2%
India6.5%
China6.4%

See Fortnite audiences in other countries

More Shooter audiences in United States

Frequently asked questions

How many fans does Fortnite have in United States?

Fortnite has an estimated audience of 21,111,782 people in United States, concentrated in California and Texas.

What is the gender split and age of Fortnite fans?

28.5% of Fortnite fans are female, 71.5% are male, with an average age of 29.3 years.

Which brands do Fortnite fans like most?

Fortnite fans show strongest brand affinity for Twitch (3.93×), TikTok (1.54×), and PC game (3.61×) over the country average.

Where do Fortnite fans live in United States?

Fortnite fans in United States are most concentrated in California (reach 2,295,099), Texas (reach 2,288,934), and Florida (reach 1,543,484). These three regions account for the largest share of the active audience.

What other brands do Fortnite fans also like?

Beyond Fortnite itself, the audience over-indexes on TikTok (1.54×), PC game (3.61×), Gaming computer (3.63×), and FIFA World Cup (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fortnite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.