A data profile of the people who buy, follow and care about Fortnite in Italy — modelled from more than twelve digital signal sources. Fortnite has an estimated audience of 3,639,140 people in Italy.
The average Fortnite fan in Italy is 31.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Sicilia.
Top brand affinities include Serie A, Twitch, TikTok, with strongest over-indexing on Serie A (1.6× the country average).
Demographically, the Fortnite audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fortnite fan in Italy is more male, around 31.7 years old, with strong Pet Ownership tendencies and a notable affinity for Serie A.
The key figures that characterise the Fortnite profile in Italy.
25.3% are female, 74.7% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 31.7 |
| Estimated audience size | 3,639,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Fortnite audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 6.5% |
| China | 6.4% |
Where the Fortnite audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~500K | 1.64× | |
| 02 | Campania | ~600K | 1.45× | |
| 03 | Calabria | ~200K | 1.42× | |
| 04 | Puglia | ~400K | 1.40× | |
| 05 | Lazio | ~500K | 1.10× | |
| 06 | Lombardy | ~700K | 1.06× | |
| 07 | Trentino-Alto Adige/Südtirol | ~70K | 1.05× | |
| 08 | Veneto | ~300K | 0.99× | |
| 09 | Emilia-Romagna | ~300K | 0.94× | |
| 10 | Piedmont | ~300K | 0.94× | |
| 11 | Tuscany | ~200K | 0.93× | |
| 12 | Abruzzo | ~70K | 0.91× | |
| 13 | Sardinia | ~90K | 0.90× | |
| 14 | Marche | ~80K | 0.88× | |
| 15 | Basilicata | ~30K | 0.86× | |
| 16 | Liguria | ~90K | 0.83× | |
| 17 | Umbria | ~50K | 0.80× | |
| 18 | Friuli-Venezia Giulia | ~50K | 0.79× | |
| 19 | Molise | ~10K | 0.67× | |
| 20 | Aosta Valley | ~6K | 0.60× |
The strongest cross-interests of the Fortnite audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Epic Games | Games | 5.75× | ||
| 02 | Gaming computer | Technology & Electronics | 4.86× | ||
| 03 | Twitch | Games | 4.52× | ||
| 04 | PC game | Games | 4.14× | ||
| 05 | Gamer | Games | 3.18× | ||
| 06 | TikTok | Internet & Social Media | 2.75× | ||
| 07 | Mobile game | Games | 2.39× | ||
| 08 | FIFA World Cup | Sports | 2.12× | ||
| 09 | UEFA Champions League | Sports | 1.99× | ||
| 10 | A.C. Milan | Sports | 1.93× | ||
| 11 | La Gazzetta dello Sport | Sports | 1.93× | ||
| 12 | Video games | Games | 1.87× | ||
| 13 | Cuisine | Food & Beverages | 1.82× | ||
| 14 | Shoes | Fashion & Accessoires | 1.72× | ||
| 15 | YouTube | Movies & TV | 1.65× | ||
| 16 | Serie A | Sports | 1.60× | ||
| 17 | Games | Games | 1.60× | ||
| 18 | Clothing | Fashion & Accessoires | 1.52× | ||
| 19 | Beverages | Food & Beverages | 1.52× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.38× | |
| Social Media Usage | JOY | 1.36× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Spirituality | BALANCE | 0.66× | |
| Community Orientation | OPEN | 0.68× |
Fortnite has an estimated audience of 3,639,140 people in Italy, concentrated in Lombardy and Campania.
25.3% of Fortnite fans are female, 74.7% are male, with an average age of 31.7 years.
Fortnite fans show strongest brand affinity for Serie A (1.6×), Twitch (4.52×), and TikTok (2.75×) over the country average.
Fortnite fans in Italy are most concentrated in Lombardy (reach ~700K), Campania (reach ~600K), and Sicilia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fortnite itself, the audience over-indexes on Twitch (4.52×), TikTok (2.75×), FIFA World Cup (2.12×), and Cuisine (1.82×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fortnite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.