A data profile of the people who buy, follow and care about Gamer in Italy — modelled from more than twelve digital signal sources. Gamer has an estimated audience of 6,166,038 people in Italy.
The average Gamer fan in Italy is 35.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Mobile game, League of Legends, A.C. Milan, with strongest over-indexing on Mobile game (4.04× the country average).
Demographically, the Gamer audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gamer fan in Italy is more male, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.
The key figures that characterise the Gamer profile in Italy.
32.6% are female, 67.4% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 35.1 |
| Estimated audience size | 6,166,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 15% |
of the worldwide Gamer audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.0% |
| China | 6.6% |
Where the Gamer audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~900K | 1.27× | |
| 02 | Sicilia | ~700K | 1.27× | |
| 03 | Lazio | ~900K | 1.18× | |
| 04 | Puglia | ~500K | 1.16× | |
| 05 | Lombardy | ~1M | 1.15× | |
| 06 | Piedmont | ~500K | 1.09× | |
| 07 | Calabria | ~200K | 1.09× | |
| 08 | Veneto | ~500K | 1.03× | |
| 09 | Emilia-Romagna | ~500K | 1.02× | |
| 10 | Tuscany | ~400K | 1.01× | |
| 11 | Aosta Valley | ~20K | 0.98× | |
| 12 | Liguria | ~200K | 0.97× | |
| 13 | Sardinia | ~200K | 0.97× | |
| 14 | Molise | ~30K | 0.96× | |
| 15 | Marche | ~100K | 0.95× | |
| 16 | Abruzzo | ~100K | 0.95× | |
| 17 | Friuli-Venezia Giulia | ~100K | 0.95× | |
| 18 | Trentino-Alto Adige/Südtirol | ~100K | 0.94× | |
| 19 | Basilicata | ~50K | 0.94× | |
| 20 | Umbria | ~90K | 0.92× |
The strongest cross-interests of the Gamer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Legend of Zelda | Games | 5.50× | ||
| 02 | League of Legends | Games | 4.96× | ||
| 03 | Electronic sports | Sports | 4.58× | ||
| 04 | Xbox | Games | 4.21× | ||
| 05 | Mobile game | Games | 4.04× | ||
| 06 | Massively multiplayer online games | Games | 3.90× | ||
| 07 | Anime and manga fandom | Literature | 3.26× | ||
| 08 | Fortnite | Games | 3.18× | ||
| 09 | Role-playing games | Games | 2.92× | ||
| 10 | Online games | Games | 2.35× | ||
| 11 | Gambling | Games | 2.24× | ||
| 12 | Computer hardware | Technology & Electronics | 2.17× | ||
| 13 | Superman | Movies & TV | 2.13× | ||
| 14 | Game consoles | Technology & Electronics | 2.02× | ||
| 15 | Batman | Movies & TV | 1.78× | ||
| 16 | Tuttosport | Sports | 1.69× | ||
| 17 | A.C. Milan | Sports | 1.62× | ||
| 18 | Harry Potter | Movies & TV | 1.61× | ||
| 19 | UniEuro | Shopping | 1.52× | ||
| 20 | TikTok | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.47× | |
| Risk Appetite | THRILL | 1.38× | |
| Mindfulness | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Creativity | OPEN | 0.70× | |
| Tradition | CONSERVATISM | 0.72× |
Gamer has an estimated audience of 6,166,038 people in Italy, concentrated in Lombardy and Lazio.
32.6% of Gamer fans are female, 67.4% are male, with an average age of 35.1 years.
Gamer fans show strongest brand affinity for Mobile game (4.04×), League of Legends (4.96×), and A.C. Milan (1.62×) over the country average.
Gamer fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Gamer itself, the audience over-indexes on League of Legends (4.96×), A.C. Milan (1.62×), Online games (2.35×), and Anime and manga fandom (3.26×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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