Rascasse Audience Intelligence

Computer hardware Audience in Italy

A data profile of the people who buy, follow and care about Computer hardware in Italy — modelled from more than twelve digital signal sources. Computer hardware has an estimated audience of 7,522,879 people in Italy.

#547among Topic in Italy#42in Technology & Electronics

The average Computer hardware fan in Italy is 42.0 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include PC game, Mobile device, Gaming computer, with strongest over-indexing on PC game (4.15× the country average).

Demographically, the Computer hardware audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Computer hardware fan in Italy is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for PC game.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Computer hardware profile in Italy.

Audience size
7.5M
in Italy
Gender
34.9%♀
65.1% male
Age
42.0
average years
Country rank
#771
Topic in Italy
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computer hardware fans

34.9% are female, 65.1% are male, average age 42.0.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Computer hardware audience in Italy
MetricValue
Female34.9%
Male65.1%
Average age42.0
Estimated audience size7,522,879
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Computer hardware audience in Italy
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4921%
50+27%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Computer hardware audience comes from Italy.

Worldwide audience distribution share by country for Computer hardware
CountryShare
United States18.1%
Brazil6.2%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Computer hardware audience in Italy is strongest.

Fig. 05

Top regions by affinity

Computer hardware fans by region: top regions in Italy
#RegionReachAffinity×
01Basilicata~80K1.20×
02Trentino-Alto Adige/Südtirol~200K1.06×
03Friuli-Venezia Giulia~100K1.03×
04Umbria~100K1.03×
05Sardinia~200K1.02×
06Marche~200K1.02×
07Abruzzo~200K1.02×
08Liguria~200K1.00×
09Molise~40K1.00×
10Calabria~200K0.99×
11Puglia~500K0.97×
12Campania~800K0.96×
13Sicilia~600K0.96×
14Piedmont~500K0.95×
15Tuscany~500K0.95×
16Emilia-Romagna~600K0.94×
17Veneto~600K0.94×
18Lazio~900K0.93×
19Lombardy~1M0.84×
20Aosta Valley0.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computer hardware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computer hardware audience
#·InterestCategoryAffinity×
01PC gameGames4.15×
02Gaming computerTechnology & Electronics3.85×
03League of LegendsGames2.81×
04TwitchGames2.72×
05FortniteGames2.40×
06Mobile deviceTechnology & Electronics2.27×
07Anime conventionLiterature2.20×
08Smart deviceTechnology & Electronics2.19×
09GamerGames2.17×
10Mobile gameGames1.98×
11LaptopTechnology & Electronics1.97×
12Web developmentBusiness & Career1.92×
13Argos (retailer)Shopping1.84×
14GeminiTechnology & Electronics1.77×
15TikTokInternet & Social Media1.76×
16TelegramInternet & Social Media1.63×
17Cloud computingTechnology & Electronics1.56×
18GmailInternet & Social Media1.54×
19DatabaseTechnology & Electronics1.54×
20Borsa ItalianaBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computer hardware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Computer hardware audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
Early Adopter MentalityPOWER1.27×
Social Media UsageJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Computer hardware audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
MindfulnessBALANCE0.89×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Computer hardware have in Italy?

Computer hardware has an estimated audience of 7,522,879 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Computer hardware fans?

34.9% of Computer hardware fans are female, 65.1% are male, with an average age of 42.0 years.

03

Which brands do Computer hardware fans like most?

Computer hardware fans show strongest brand affinity for PC game (4.15×), Mobile device (2.27×), and Gaming computer (3.85×) over the country average.

04

Where do Computer hardware fans live in Italy?

Computer hardware fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Computer hardware fans also like?

Beyond Computer hardware itself, the audience over-indexes on Mobile device (2.27×), Gaming computer (3.85×), TikTok (1.76×), and Twitch (2.72×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Italy

See Computer hardware audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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