Rascasse Audience Intelligence

Laptop Audience in Italy

A data profile of the people who buy, follow and care about Laptop in Italy — modelled from more than twelve digital signal sources. Laptop has an estimated audience of 6,419,144 people in Italy.

#685among Topic in Italy#57in Technology & Electronics

The average Laptop fan in Italy is 42.2 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laptop profile in Italy.

Audience size
6.4M
in Italy
Gender
37.3%♀
62.7% male
Age
42.2
average years
Country rank
#962
Topic in Italy
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laptop fans

37.3% are female, 62.7% are male, average age 42.2.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Laptop audience in Italy
MetricValue
Female37.3%
Male62.7%
Average age42.2
Estimated audience size6,419,144
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Laptop audience in Italy
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4921%
50+29%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Laptop audience comes from Italy.

Worldwide audience distribution share by country for Laptop
CountryShare
United States12.5%
Brazil6.1%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laptop audience in Italy is strongest.

Fig. 05

Top regions by affinity

Laptop fans by region: top regions in Italy
#RegionReachAffinity×
01Trentino-Alto Adige/Südtirol~200K1.50×
02Lombardy~1.5M1.23×
03Veneto~600K1.10×
04Friuli-Venezia Giulia~100K1.09×
05Lazio~800K1.08×
06Campania~800K1.08×
07Sicilia~600K1.08×
08Emilia-Romagna~600K1.07×
09Piedmont~500K1.04×
10Puglia~500K1.03×
11Tuscany~400K1.03×
12Marche~200K1.01×
13Calabria~200K0.99×
14Abruzzo~100K0.95×
15Sardinia~200K0.93×
16Liguria~200K0.93×
17Umbria~100K0.92×
18Basilicata~50K0.88×
19Aosta Valley~10K0.86×
20Molise~30K0.85×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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