A data profile of the people who buy, follow and care about Laptop in Spain — modelled from more than twelve digital signal sources. Laptop has an estimated audience of 2,866,694 people in Spain.
The average Laptop fan in Spain is 40.0 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Real Madrid C.F., DIRECTV Sports, Personal computer, with strongest over-indexing on Real Madrid C.F. (1.59× the country average).
Demographically, the Laptop audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Laptop fan in Spain is more male, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Laptop profile in Spain.
41.1% are female, 58.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 40.0 |
| Estimated audience size | 2,866,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Laptop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 6.1% |
| India | 5.7% |
Where the Laptop audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~600K | 1.25× | |
| 02 | Comunidad Valenciana | ~400K | 1.22× | |
| 03 | Catalonia | ~600K | 1.13× | |
| 04 | Region of Murcia | ~100K | 1.13× | |
| 05 | Castilla-La Mancha | ~100K | 1.07× | |
| 06 | Aragon | ~80K | 1.07× | |
| 07 | Canary Islands | ~100K | 1.03× | |
| 08 | Balearic Islands | ~80K | 1.03× | |
| 09 | Andalusia | ~600K | 1.01× | |
| 10 | Castile and León | ~100K | 0.97× | |
| 11 | La Rioja | ~20K | 0.96× | |
| 12 | Navarre | ~30K | 0.93× | |
| 13 | Galicia | ~100K | 0.92× | |
| 14 | Basque Autonomous Country | ~100K | 0.90× | |
| 15 | Extremadura | ~50K | 0.88× | |
| 16 | Cantabria | ~30K | 0.88× | |
| 17 | Principality of Asturias | ~60K | 0.85× |
The strongest cross-interests of the Laptop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gaming | Games | 5.07× | ||
| 02 | Steam | Games | 4.90× | ||
| 03 | World of Warcraft | Games | 4.68× | ||
| 04 | Pokémon (video game series) | Games | 4.40× | ||
| 05 | Personal computer | Technology & Electronics | 4.13× | ||
| 06 | Desktop computers | Technology & Electronics | 4.06× | ||
| 07 | League of Legends | Games | 3.84× | ||
| 08 | Computer monitors | Technology & Electronics | 3.69× | ||
| 09 | PC game | Games | 3.63× | ||
| 10 | Gaming computer | Technology & Electronics | 3.57× | ||
| 11 | Fortnite | Games | 3.27× | ||
| 12 | Twitch | Games | 3.10× | ||
| 13 | ANIMEFLV | Internet & Social Media | 2.99× | ||
| 14 | DIRECTV Sports | Movies & TV | 2.33× | ||
| 15 | Superman | Movies & TV | 2.33× | ||
| 16 | TikTok | Internet & Social Media | 1.81× | ||
| 17 | UEFA Champions League | Sports | 1.69× | ||
| 18 | Real Madrid C.F. | Sports | 1.59× | ||
| 19 | La Liga | Sports | 1.59× | ||
| 20 | Computers | Technology & Electronics | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.49× | |
| Urban Lifestyle | OPEN | 1.35× | |
| Patriotism | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.79× | |
| Community Orientation | OPEN | 0.79× |
Laptop has an estimated audience of 2,866,694 people in Spain, concentrated in Community of Madrid and Catalonia.
41.1% of Laptop fans are female, 58.9% are male, with an average age of 40.0 years.
Laptop fans show strongest brand affinity for Real Madrid C.F. (1.59×), DIRECTV Sports (2.33×), and Personal computer (4.13×) over the country average.
Laptop fans in Spain are most concentrated in Community of Madrid (reach ~600K), Catalonia (reach ~600K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Laptop itself, the audience over-indexes on DIRECTV Sports (2.33×), Personal computer (4.13×), Steam (4.9×), and Gaming (5.07×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Laptop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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