A data profile of the people who buy, follow and care about UEFA Champions League in Spain — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 11,795,431 people in Spain.
The average UEFA Champions League fan in Spain is 38.8 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Real Madrid C.F., FIFA World Cup, La Liga, with strongest over-indexing on Real Madrid C.F. (1.55× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical UEFA Champions League fan in Spain is more male, around 38.8 years old, with strong Social Media Usage tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the UEFA Champions League profile in Spain.
34.9% are female, 65.1% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 38.8 |
| Estimated audience size | 11,795,431 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide UEFA Champions League audience comes from Spain.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~3M | 1.48× | |
| 02 | Community of Madrid | ~3M | 1.48× | |
| 03 | Canary Islands | ~800K | 1.37× | |
| 04 | Balearic Islands | ~400K | 1.16× | |
| 05 | Comunidad Valenciana | ~1.5M | 1.15× | |
| 06 | Castilla-La Mancha | ~500K | 1.10× | |
| 07 | Andalusia | ~2.5M | 1.06× | |
| 08 | Region of Murcia | ~400K | 1.02× | |
| 09 | Aragon | ~300K | 0.93× | |
| 10 | Basque Autonomous Country | ~400K | 0.92× | |
| 11 | Castile and León | ~500K | 0.89× | |
| 12 | Navarre | ~100K | 0.86× | |
| 13 | Galicia | ~500K | 0.84× | |
| 14 | Extremadura | ~200K | 0.77× | |
| 15 | La Rioja | ~60K | 0.72× | |
| 16 | Principality of Asturias | ~200K | 0.69× | |
| 17 | Cantabria | ~100K | 0.68× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.03× | ||
| 02 | Florentino Pérez | Politics & Society | 3.00× | ||
| 03 | UEFA Europa League | Sports | 2.82× | ||
| 04 | Inter Milan | Sports | 2.79× | ||
| 05 | Juventus F.C. | Sports | 2.63× | ||
| 06 | Premier League | Sports | 2.58× | ||
| 07 | Manchester United F.C. | Sports | 2.57× | ||
| 08 | Serie A | Sports | 2.54× | ||
| 09 | FC Bayern Munich | Sports | 2.43× | ||
| 10 | Arsenal F.C. | Sports | 2.36× | ||
| 11 | Liverpool F.C. | Sports | 2.33× | ||
| 12 | Chelsea F.C. | Sports | 2.22× | ||
| 13 | Cristiano Ronaldo | Sports | 2.21× | ||
| 14 | El Mundo Deportivo (newspaper) | News | 1.97× | ||
| 15 | FIFA World Cup | Sports | 1.80× | ||
| 16 | Diario AS | Sports | 1.77× | ||
| 17 | La Liga | Sports | 1.67× | ||
| 18 | Local food | Food & Beverages | 1.67× | ||
| 19 | Real Madrid C.F. | Sports | 1.55× | ||
| 20 | Volleyball | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.99× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Early Adopter Mentality | POWER | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.53× | |
| Design Affinity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.66× |
UEFA Champions League has an estimated audience of 11,795,431 people in Spain, concentrated in Catalonia and Community of Madrid.
34.9% of UEFA Champions League fans are female, 65.1% are male, with an average age of 38.8 years.
UEFA Champions League fans show strongest brand affinity for Real Madrid C.F. (1.55×), FIFA World Cup (1.8×), and La Liga (1.67×) over the country average.
UEFA Champions League fans in Spain are most concentrated in Catalonia (reach ~3M), Community of Madrid (reach ~3M), and Andalusia (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on FIFA World Cup (1.8×), La Liga (1.67×), El Mundo Deportivo (newspaper) (1.97×), and UEFA Europa League (2.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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