UEFA Champions League Audience in Spain
UEFA Champions League has an estimated audience of 10,521,878 people in Spain. 34.9% are female, 65.1% are male, average age 38.8. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Real Madrid C.F., La Liga, FC Bayern Munich, El Mundo Deportivo (newspaper), Manchester City F.C..
The average UEFA Champions League fan in Spain is 38.8 years old, more male, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Real Madrid C.F., La Liga, FC Bayern Munich, with strongest over-indexing on Real Madrid C.F. (1.55× the country average). Demographically, the UEFA Champions League audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Tradition, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Champions League fans
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 38.8 |
| Estimated audience size | 10,521,878 |
Audience persona
The typical UEFA Champions League fan in Spain is more male, around 38.8 years old, with strong Tradition tendencies and a notable affinity for Real Madrid C.F..
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,152,553 | 1.48× |
| Community of Madrid | 2,950,327 | 1.49× |
| Andalusia | 2,455,689 | 1.06× |
| Comunidad Valenciana | 1,525,698 | 1.15× |
| Canary Islands | 809,412 | 1.38× |
| Castilla-La Mancha | 528,001 | 1.1× |
| Galicia | 463,628 | 0.84× |
| Castile and León | 456,597 | 0.89× |
| Region of Murcia | 412,536 | 1.02× |
| Basque Autonomous Country | 405,270 | 0.92× |
| Balearic Islands | 384,480 | 1.16× |
| Aragon | 287,291 | 0.92× |
| Extremadura | 191,843 | 0.75× |
| Principality of Asturias | 187,220 | 0.67× |
| Navarre | 125,737 | 0.85× |
| Cantabria | 95,816 | 0.64× |
| La Rioja | 51,480 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 1.55× | Sports |
| La Liga | 1.67× | Sports |
| FC Bayern Munich | 2.43× | Sports |
| El Mundo Deportivo (newspaper) | 1.97× | News |
| Manchester City F.C. | 3.03× | Sports |
| Premier League | 2.58× | Sports |
| UEFA Europa League | 2.82× | Sports |
| Manchester United F.C. | 2.57× | Sports |
| Diario AS | 1.77× | Sports |
| Cristiano Ronaldo | 2.21× | Sports |
| Serie A | 2.54× | Sports |
| Juventus F.C. | 2.63× | Sports |
| Inter Milan | 2.79× | Sports |
| Liverpool F.C. | 2.33× | Sports |
| Arsenal F.C. | 2.36× | Sports |
| Local food | 1.67× | Food & Beverages |
| Chelsea F.C. | 2.22× | Sports |
| Florentino Pérez | 3× | Politics & Society |
| Volleyball | 1.54× | Sports |
| Boca Juniors | 2.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.12 |
| Social Media Usage | JOY | 1.11 |
| Sports Activity | POWER | 1.05 |
| Travelling | THRILL | 1.01 |
| Community Orientation | OPEN | 1 |
| Risk Appetite | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 7.9% |
| United States | 7.3% |
| Brazil | 6.6% |
See UEFA Champions League audiences in other countries
- UEFA Champions League — Germany
- UEFA Champions League — United States
- UEFA Champions League — United Kingdom
- UEFA Champions League — France
- UEFA Champions League — Italy
- UEFA Champions League — Brazil
- UEFA Champions League — Japan
- UEFA Champions League — South Korea
- UEFA Champions League — India
- UEFA Champions League — Canada
- UEFA Champions League — Mexico
More Soccer audiences in Spain
- Real Madrid C.F. (49,883,926)
- FC Barcelona (33,219,019)
- La Liga (15,342,478)
- Lamine Yamal (11,654,735)
- Sevilla FC (10,339,657)
Frequently asked questions
How many fans does UEFA Champions League have in Spain?
UEFA Champions League has an estimated audience of 10,521,878 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of UEFA Champions League fans?
34.9% of UEFA Champions League fans are female, 65.1% are male, with an average age of 38.8 years.
Which brands do UEFA Champions League fans like most?
UEFA Champions League fans show strongest brand affinity for Real Madrid C.F. (1.55×), La Liga (1.67×), and FC Bayern Munich (2.43×) over the country average.
Where do UEFA Champions League fans live in Spain?
UEFA Champions League fans in Spain are most concentrated in Catalonia (reach 3,152,553), Community of Madrid (reach 2,950,327), and Andalusia (reach 2,455,689). These three regions account for the largest share of the active audience.
What other brands do UEFA Champions League fans also like?
Beyond UEFA Champions League itself, the audience over-indexes on La Liga (1.67×), FC Bayern Munich (2.43×), El Mundo Deportivo (newspaper) (1.97×), and Manchester City F.C. (3.03×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.