A data profile of the people who buy, follow and care about Diario AS in Spain — modelled from more than twelve digital signal sources. Diario AS has an estimated audience of 8,952,924 people in Spain.
Diario AS has an estimated audience of 8,952,924 people in Spain. 15.9% are female, 84.1% are male, average age 41.6. Top brand affinities: FIFA World Cup, La Liga, UEFA Champions League, Sevilla FC, LaSexta.
Top brand affinities include FIFA World Cup, La Liga, UEFA Champions League, with strongest over-indexing on FIFA World Cup (2.35× the country average).
Demographically, the Diario AS audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical Diario AS fan in Spain is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Diario AS profile in Spain.
15.9% are female, 84.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 15.9% |
| Male | 84.1% |
| Average age | 41.6 |
| Estimated audience size | 8,952,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 27% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Diario AS audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 27.3% |
| China | 5.7% |
| Philippines | 5.1% |
The strongest cross-interests of the Diario AS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIFA World Cup | Sports | 2.35× | ||
| 02 | Real Betis | Sports | 2.20× | ||
| 03 | Paris Saint-Germain | Sports | 2.05× | ||
| 04 | Celta de Vigo | Sports | 2.03× | ||
| 05 | Solar energy | Home & Garden | 2.02× | ||
| 06 | The Championships, Wimbledon | Sports | 2.00× | ||
| 07 | Sevilla FC | Sports | 1.90× | ||
| 08 | Škoda Auto | Cars & Mobility | 1.90× | ||
| 09 | Atlético Madrid | Sports | 1.88× | ||
| 10 | LaSexta | Movies & TV | 1.81× | ||
| 11 | UEFA Champions League | Sports | 1.77× | ||
| 12 | Pay television | Movies & TV | 1.72× | ||
| 13 | Peugeot | Cars & Mobility | 1.70× | ||
| 14 | UEFA Europa League | Sports | 1.63× | ||
| 15 | Real Sociedad | Sports | 1.60× | ||
| 16 | NBA | Sports | 1.58× | ||
| 17 | Premier League | Sports | 1.57× | ||
| 18 | La Liga | Sports | 1.53× | ||
| 19 | Volkswagen | Cars & Mobility | 1.53× | ||
| 20 | MotoGP | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.33× | |
| Indulgence | JOY | 2.08× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.37× | |
| Family Orientation | CONSERVATISM | 0.42× | |
| Pet Ownership | JOY | 0.45× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Diario AS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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