Diario AS Audience in Spain
Diario AS has an estimated audience of 8,952,924 people in Spain. 15.9% are female, 84.1% are male, average age 41.6. Top brand affinities: Sevilla FC, UEFA Champions League, La Liga, LaSexta, Škoda Auto.
Top brand affinities include Sevilla FC, UEFA Champions League, La Liga, with strongest over-indexing on Sevilla FC (1.9× the country average). Demographically, the Diario AS audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer
Audience demographics of Diario AS
| Metric | Value |
|---|---|
| Female | 15.9% |
| Male | 84.1% |
| Average age | 41.6 |
| Estimated audience size | 8,952,924 |
Audience persona
The typical Diario AS fan in Spain is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Sevilla FC.
Top brand affinities of Diario AS fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sevilla FC | 1.9× | Sports |
| UEFA Champions League | 1.77× | Sports |
| La Liga | 1.53× | Sports |
| LaSexta | 1.81× | Movies & TV |
| Škoda Auto | 1.9× | Cars & Mobility |
| Paris Saint-Germain | 2.05× | Sports |
| Real Sociedad | 1.6× | Sports |
| Solar energy | 2.02× | Home & Garden |
| Real Betis | 2.2× | Sports |
| Volkswagen | 1.53× | Cars & Mobility |
| Atlético Madrid | 1.88× | Sports |
| Premier League | 1.57× | Sports |
| MotoGP | 1.52× | Sports |
| NBA | 1.58× | Sports |
| Celta de Vigo | 2.03× | Sports |
| UEFA Europa League | 1.63× | Sports |
| Peugeot | 1.7× | Cars & Mobility |
| Robert Lewandowski | 3.62× | Sports |
| Pay television | 1.72× | Movies & TV |
| Hyundai | 1.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.33 |
| Indulgence | JOY | 2.08 |
| Convenience Orientation | PREMIUM | 1.2 |
| Career Orientation | POWER | 1.1 |
| Spirituality | BALANCE | 1.03 |
| Urban Lifestyle | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 27.3% |
| China | 5.7% |
| Philippines | 5.1% |
See Diario AS audiences in other countries
More Soccer audiences in Spain
- Real Madrid C.F. (49,883,926)
- FC Barcelona (33,219,019)
- La Liga (15,342,478)
- UEFA Champions League (11,793,123)
- Lamine Yamal (11,654,735)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Diario AS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.