Škoda Auto Audience in Spain
Škoda Auto has an estimated audience of 3,953,874 people in Spain. 26.5% are female, 73.5% are male, average age 44.2. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Used car, Coches.net, Plug-in hybrid, Crossover (automobile), Used good.
The average Škoda Auto fan in Spain is 44.2 years old, more male, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Used car, Coches.net, Plug-in hybrid, with strongest over-indexing on Used car (6.88× the country average). Demographically, the Škoda Auto audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Škoda Auto fans
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 44.2 |
| Estimated audience size | 3,953,874 |
Audience persona
The typical Škoda Auto fan in Spain is more male, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Used car.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,384,525 | 1.18× |
| Catalonia | 1,196,069 | 1.11× |
| Community of Madrid | 1,052,865 | 1.05× |
| Comunidad Valenciana | 740,534 | 1.1× |
| Galicia | 303,522 | 1.09× |
| Castilla-La Mancha | 267,020 | 1.1× |
| Basque Autonomous Country | 245,094 | 1.1× |
| Castile and León | 237,381 | 0.91× |
| Region of Murcia | 235,876 | 1.15× |
| Canary Islands | 211,677 | 0.71× |
| Aragon | 161,292 | 1.02× |
| Balearic Islands | 138,028 | 0.82× |
| Principality of Asturias | 129,826 | 0.92× |
| Extremadura | 126,531 | 0.98× |
| Navarre | 75,371 | 1.01× |
| Cantabria | 68,265 | 0.91× |
| La Rioja | 32,695 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used car | 6.88× | Cars & Mobility |
| Coches.net | 3.81× | Cars & Mobility |
| Plug-in hybrid | 5.65× | Cars & Mobility |
| Crossover (automobile) | 6.26× | Cars & Mobility |
| Used good | 3.82× | Politics & Society |
| Toyota RAV4 | 7.53× | Cars & Mobility |
| Automobiles | 2.17× | Cars & Mobility |
| Hybrid electric vehicle | 6.16× | Cars & Mobility |
| Audi Q3 | 7.02× | Cars & Mobility |
| SUVs | 2.72× | Cars & Mobility |
| Bild | 4.47× | News |
| Kia Sportage | 6.81× | Cars & Mobility |
| Peugeot 2008 | 6.72× | Cars & Mobility |
| Car dealership | 5.15× | Cars & Mobility |
| Volkswagen Tiguan | 6.46× | Cars & Mobility |
| Dacia Duster | 6.8× | Cars & Mobility |
| Kia Motors | 4.32× | Cars & Mobility |
| Mazda | 4.29× | Cars & Mobility |
| Engine | 2.61× | Cars & Mobility |
| Peugeot | 3.62× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.53 |
| Family Orientation | CONSERVATISM | 2.06 |
| Indulgence | JOY | 1.17 |
| Quality Awareness | PREMIUM | 1.15 |
| Community Orientation | OPEN | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.0% |
| Italy | 11.6% |
| India | 6.9% |
See Škoda Auto audiences in other countries
More Car manufacturer audiences in Spain
- Volkswagen (6,398,616)
- Toyota (5,703,305)
- BMW (5,585,602)
- Renault (4,972,022)
- Audi (4,483,550)
Frequently asked questions
How many fans does Škoda Auto have in Spain?
Škoda Auto has an estimated audience of 3,953,874 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Škoda Auto fans?
26.5% of Škoda Auto fans are female, 73.5% are male, with an average age of 44.2 years.
Which brands do Škoda Auto fans like most?
Škoda Auto fans show strongest brand affinity for Used car (6.88×), Coches.net (3.81×), and Plug-in hybrid (5.65×) over the country average.
Where do Škoda Auto fans live in Spain?
Škoda Auto fans in Spain are most concentrated in Andalusia (reach 1,384,525), Catalonia (reach 1,196,069), and Community of Madrid (reach 1,052,865). These three regions account for the largest share of the active audience.
What other brands do Škoda Auto fans also like?
Beyond Škoda Auto itself, the audience over-indexes on Coches.net (3.81×), Plug-in hybrid (5.65×), Crossover (automobile) (6.26×), and Used good (3.82×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.