A data profile of the people who buy, follow and care about Škoda Auto in Spain — modelled from more than twelve digital signal sources. Škoda Auto has an estimated audience of 5,639,410 people in Spain.
The average Škoda Auto fan in Spain is 44.2 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Used car, Coches.net, Plug-in hybrid, with strongest over-indexing on Used car (6.88× the country average).
Demographically, the Škoda Auto audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Škoda Auto fan in Spain is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Used car.
The key figures that characterise the Škoda Auto profile in Spain.
26.5% are female, 73.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 44.2 |
| Estimated audience size | 5,639,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 31% |
Where the Škoda Auto audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~1M | 1.18× | |
| 02 | Region of Murcia | ~200K | 1.15× | |
| 03 | Catalonia | ~1M | 1.11× | |
| 04 | Comunidad Valenciana | ~700K | 1.10× | |
| 05 | Castilla-La Mancha | ~200K | 1.10× | |
| 06 | Basque Autonomous Country | ~200K | 1.10× | |
| 07 | Galicia | ~300K | 1.09× | |
| 08 | Community of Madrid | ~900K | 1.05× | |
| 09 | Aragon | ~100K | 1.02× | |
| 10 | Navarre | ~70K | 1.01× | |
| 11 | Extremadura | ~100K | 0.98× | |
| 12 | Principality of Asturias | ~100K | 0.92× | |
| 13 | Castile and León | ~200K | 0.91× | |
| 14 | Cantabria | ~60K | 0.91× | |
| 15 | La Rioja | ~30K | 0.85× | |
| 16 | Balearic Islands | ~100K | 0.83× | |
| 17 | Canary Islands | ~200K | 0.71× |
The strongest cross-interests of the Škoda Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota RAV4 | Cars & Mobility | 7.53× | ||
| 02 | Audi Q3 | Cars & Mobility | 7.02× | ||
| 03 | Used car | Cars & Mobility | 6.88× | ||
| 04 | Kia Sportage | Cars & Mobility | 6.81× | ||
| 05 | Peugeot 2008 | Cars & Mobility | 6.72× | ||
| 06 | Volkswagen Tiguan | Cars & Mobility | 6.46× | ||
| 07 | Crossover (automobile) | Cars & Mobility | 6.26× | ||
| 08 | Hybrid electric vehicle | Cars & Mobility | 6.16× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 5.65× | ||
| 10 | Car dealership | Cars & Mobility | 5.15× | ||
| 11 | Bild | News | 4.47× | ||
| 12 | Kia Motors | Cars & Mobility | 4.32× | ||
| 13 | Mazda | Cars & Mobility | 4.29× | ||
| 14 | Auto mechanic | Cars & Mobility | 4.08× | ||
| 15 | Used good | Politics & Society | 3.82× | ||
| 16 | Coches.net | Cars & Mobility | 3.81× | ||
| 17 | Peugeot | Cars & Mobility | 3.62× | ||
| 18 | SUVs | Cars & Mobility | 2.72× | ||
| 19 | Engine | Cars & Mobility | 2.61× | ||
| 20 | Automobiles | Cars & Mobility | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.98× | |
| Need for Security | CONSERVATISM | 1.84× | |
| Career Orientation | POWER | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.57× | |
| Mindfulness | BALANCE | 0.58× | |
| Design Affinity | PREMIUM | 0.58× |
Škoda Auto's target market in Spain covers an estimated 5,639,410 people, concentrated in Andalusia and Catalonia.
26.5% of the Škoda Auto audience are female, 73.5% are male, with an average age of 44.2 years.
Škoda Auto fans show strongest brand affinity for Used car (6.88×), Coches.net (3.81×), and Plug-in hybrid (5.65×) over the country average.
Škoda Auto fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Škoda Auto itself, the audience over-indexes on Coches.net (3.81×), Plug-in hybrid (5.65×), Crossover (automobile) (6.26×), and Used good (3.82×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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