Rascasse Audience Intelligence

Škoda Auto Target Market in Germany

Škoda Auto has an estimated audience of 9.8M people in Germany.

#3among Car manufacturer in Germany
#45among brands in Germany
#12in Cars & Mobility

The average Škoda Auto fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Škoda Auto ranks #3 among the 121 objects in Car manufacturer in Germany — 28.1× the group median.

Its fans are 1.1 years older than the group average of 39.2.

Women make up 25.2% of the fan base, 7.8 percentage points fewer than the group average.

Compared with the other 120 objects in Car manufacturer, Škoda Auto fans stand out for their interest in Peugeot 408, Škoda Kodiaq and Skoda Kamiq.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Peugeot 408, Škoda Kodiaq, Skoda Kamiq, with strongest over-indexing on Peugeot 408 (17.97× the country average).

Demographically, the Škoda Auto audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Family Orientation.

The typical Škoda Auto fan in Germany is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.8M
in Germany
Gender
25.2%♀
74.8% male
Age
40.3
average years
Country rank
#311
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Škoda Auto

25.2% are female, 74.8% are male, average age 40.3.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for Škoda Auto audience in Germany
MetricValue
Female25.2%
Male74.8%
Average age40.3
Estimated audience size9.8M
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Škoda Auto audience in Germany
Age bracketShare%
16-2419%
25-3417%
35-4421%
45-5423%
55+19%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Škoda Auto audience comes from Germany.

Worldwide audience distribution share by country for Škoda Auto
CountryShare
Germany12.2%
Italy10.6%
Turkey8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Škoda Auto customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~1.5M1.13×
02Bayern~2M1.12×
03Niedersachsen~1M1.12×
04Thüringen~300K1.12×
05Sachsen~500K1.10×
06Rheinland-Pfalz~600K1.09×
07Hessen~800K1.08×
08Nordrhein-Westfalen~2.5M1.07×
09Brandenburg~300K1.07×
10Schleswig-Holstein~400K1.00×
11Sachsen-Anhalt~300K0.99×
12Saarland~100K0.98×
13Mecklenburg-Vorpommern~200K0.90×
14Hamburg~200K0.83×
15Bremen~60K0.74×
16Berlin~300K0.68×
Fig. 06

Affinity by region

Affinity by region — Škoda Auto, Germany
0.68×1.00×1.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Škoda Auto audience vs. the country average
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility17.97×
02Škoda KodiaqCars & Mobility5.10×
03Skoda KamiqCars & Mobility4.88×
04Skoda KodiaqCars & Mobility4.02×
05CitroënCars & Mobility3.58×
06Diesel engineCars & Mobility3.56×
07HyundaiCars & Mobility3.43×
08City carCars & Mobility2.88×
09Family carCars & Mobility2.76×
10Used carCars & Mobility2.67×
11HatchbackCars & Mobility2.42×
12TireCars & Mobility2.28×
13Auto mechanicCars & Mobility2.28×
14AutoScout24Cars & Mobility2.14×
15AudiCars & Mobility2.00×
16Solar energyHome & Garden1.98×
17VolkswagenCars & Mobility1.80×
18SUVsCars & Mobility1.77×
19EBayShopping1.53×
20Motor vehicleCars & Mobility1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Škoda Auto audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Škoda Auto audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.41×
Family OrientationCONSERVATISM1.20×
DIY MentalityTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Škoda Auto audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.50×
Community OrientationOPEN0.61×
Pet OwnershipJOY0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

See Škoda Auto audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Škoda Auto over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/skoda-auto-15785” · Methodology