Škoda Auto Audience in Germany
Škoda Auto has an estimated audience of 9,462,647 people in Germany. 25.2% are female, 74.8% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Used car, AutoScout24, Hyundai, Škoda Kodiaq.
The average Škoda Auto fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Used car, AutoScout24, with strongest over-indexing on Peugeot 408 (17.97× the country average). Demographically, the Škoda Auto audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Škoda Auto fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 39.6 |
| Estimated audience size | 9,462,647 |
Audience persona
The typical Škoda Auto fan in Germany is more male, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,271,205 | 1.1× |
| Bayern | 1,756,524 | 1.15× |
| Baden-Württemberg | 1,485,340 | 1.15× |
| Niedersachsen | 1,036,962 | 1.13× |
| Hessen | 777,254 | 1.08× |
| Rheinland-Pfalz | 517,144 | 1.09× |
| Sachsen | 513,353 | 1.11× |
| Schleswig-Holstein | 337,637 | 0.99× |
| Brandenburg | 317,199 | 1.08× |
| Berlin | 300,083 | 0.71× |
| Thüringen | 261,638 | 1.09× |
| Sachsen-Anhalt | 239,508 | 0.98× |
| Hamburg | 181,137 | 0.85× |
| Mecklenburg-Vorpommern | 156,036 | 0.86× |
| Saarland | 108,580 | 0.93× |
| Bremen | 56,960 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 17.97× | Cars & Mobility |
| Used car | 2.67× | Cars & Mobility |
| AutoScout24 | 2.14× | Cars & Mobility |
| Hyundai | 3.43× | Cars & Mobility |
| Škoda Kodiaq | 5.1× | Cars & Mobility |
| Tire | 2.28× | Cars & Mobility |
| EBay | 1.53× | Shopping |
| Diesel engine | 3.56× | Cars & Mobility |
| Skoda Kodiaq | 4.02× | Cars & Mobility |
| Citroën | 3.58× | Cars & Mobility |
| Audi | 2× | Cars & Mobility |
| Volkswagen | 1.8× | Cars & Mobility |
| City car | 2.88× | Cars & Mobility |
| Motor vehicle | 1.53× | Cars & Mobility |
| Auto mechanic | 2.28× | Cars & Mobility |
| Family car | 2.76× | Cars & Mobility |
| SUVs | 1.77× | Cars & Mobility |
| Hatchback | 2.42× | Cars & Mobility |
| Skoda Kamiq | 4.88× | Cars & Mobility |
| Solar energy | 1.98× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.34 |
| Patriotism | CONSERVATISM | 1.24 |
| Need for Security | CONSERVATISM | 1.24 |
| Luxury Orientation | PREMIUM | 1.18 |
| DIY Mentality | THRILL | 1.02 |
| Indulgence | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.0% |
| Italy | 11.6% |
| India | 6.9% |
See Škoda Auto audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
- Porsche (7,926,259)
Frequently asked questions
How many fans does Škoda Auto have in Germany?
Škoda Auto has an estimated audience of 9,462,647 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Škoda Auto fans?
25.2% of Škoda Auto fans are female, 74.8% are male, with an average age of 39.6 years.
Which brands do Škoda Auto fans like most?
Škoda Auto fans show strongest brand affinity for Peugeot 408 (17.97×), Used car (2.67×), and AutoScout24 (2.14×) over the country average.
Where do Škoda Auto fans live in Germany?
Škoda Auto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,271,205), Bayern (reach 1,756,524), and Baden-Württemberg (reach 1,485,340). These three regions account for the largest share of the active audience.
What other brands do Škoda Auto fans also like?
Beyond Škoda Auto itself, the audience over-indexes on Used car (2.67×), AutoScout24 (2.14×), Hyundai (3.43×), and Škoda Kodiaq (5.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.