Hyundai Audience in Germany
Hyundai has an estimated audience of 5,709,419 people in Germany. 33.2% are female, 66.8% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Citroën, City car, Used Cars, Škoda Auto.
The average Hyundai fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Citroën, City car, with strongest over-indexing on Peugeot 408 (37× the country average). Demographically, the Hyundai audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Hyundai fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 37.9 |
| Estimated audience size | 5,709,419 |
Audience persona
The typical Hyundai fan in Germany is more male, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,459,581 | 1.17× |
| Bayern | 959,364 | 1.05× |
| Baden-Württemberg | 866,866 | 1.11× |
| Niedersachsen | 586,395 | 1.06× |
| Hessen | 537,633 | 1.24× |
| Rheinland-Pfalz | 357,370 | 1.25× |
| Sachsen | 253,988 | 0.91× |
| Schleswig-Holstein | 217,426 | 1.06× |
| Berlin | 184,678 | 0.72× |
| Brandenburg | 167,600 | 0.95× |
| Thüringen | 138,021 | 0.95× |
| Sachsen-Anhalt | 133,497 | 0.9× |
| Hamburg | 111,346 | 0.86× |
| Mecklenburg-Vorpommern | 90,490 | 0.83× |
| Saarland | 86,121 | 1.23× |
| Bremen | 35,201 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 37× | Cars & Mobility |
| Citroën | 8.42× | Cars & Mobility |
| City car | 6.43× | Cars & Mobility |
| Used Cars | 5.59× | Cars & Mobility |
| Škoda Auto | 4.18× | Cars & Mobility |
| Used car | 3.82× | Cars & Mobility |
| Automobile repair shop | 5.29× | Cars & Mobility |
| Dacia Jogger | 8.58× | Cars & Mobility |
| Honda | 5.54× | Cars & Mobility |
| Tesla Motors | 4.76× | Cars & Mobility |
| Mazda | 5.69× | Cars & Mobility |
| Hatchback | 4.52× | Cars & Mobility |
| Peugeot | 5.17× | Cars & Mobility |
| Toyota | 4.21× | Cars & Mobility |
| Tire | 3.42× | Cars & Mobility |
| Renault | 4.36× | Cars & Mobility |
| Subaru | 7.59× | Cars & Mobility |
| Kia Sorento | 10.33× | Cars & Mobility |
| Kia Picanto | 11.82× | Cars & Mobility |
| Kia Sportage | 7.91× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.65 |
| Luxury Orientation | PREMIUM | 1.61 |
| Indulgence | JOY | 1.44 |
| DIY Mentality | THRILL | 1.23 |
| Need for Security | CONSERVATISM | 1.22 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.2% |
| Italy | 5.7% |
| Germany | 5.7% |
See Hyundai audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Hyundai have in Germany?
Hyundai has an estimated audience of 5,709,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hyundai fans?
33.2% of Hyundai fans are female, 66.8% are male, with an average age of 37.9 years.
Which brands do Hyundai fans like most?
Hyundai fans show strongest brand affinity for Peugeot 408 (37×), Citroën (8.42×), and City car (6.43×) over the country average.
Where do Hyundai fans live in Germany?
Hyundai fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,459,581), Bayern (reach 959,364), and Baden-Württemberg (reach 866,866). These three regions account for the largest share of the active audience.
What other brands do Hyundai fans also like?
Beyond Hyundai itself, the audience over-indexes on Citroën (8.42×), City car (6.43×), Used Cars (5.59×), and Škoda Auto (4.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hyundai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.