Rascasse Audience Intelligence

Hyundai Target Market in Germany

Hyundai has an estimated audience of 5,683,472 people in Germany.

#9among Car manufacturer in Germany
#111among Brand in Germany
#43in Cars & Mobility

The average Hyundai fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Hyundai ranks #9 among the 121 objects in Car manufacturer in Germany — 16.3× the group median.

Its fans are 0.6 years younger than the group average of 39.2.

Compared with the other 120 objects in Car manufacturer, Hyundai fans stand out for their interest in Peugeot 408, Kia Picanto and Dacia Jogger.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Peugeot 408, Kia Picanto, Dacia Jogger, with strongest over-indexing on Peugeot 408 (37× the country average).

Demographically, the Hyundai audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Need for Security.

The typical Hyundai fan in Germany is more male, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.7M
in Germany
Gender
33.2%♀
66.8% male
Age
38.6
average years
Country rank
#835
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Hyundai

33.2% are female, 66.8% are male, average age 38.6.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Hyundai audience in Germany
MetricValue
Female33.2%
Male66.8%
Average age38.6
Estimated audience size5,683,472
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Hyundai audience in Germany
Age bracketShare%
16-2423%
25-3419%
35-4420%
45-5420%
55+17%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Hyundai audience comes from Germany.

Worldwide audience distribution share by country for Hyundai
CountryShare
United States14.7%
Italy5.5%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hyundai customers by region in Germany
#RegionReachAffinity×
01Saarland~90K1.28×
02Rheinland-Pfalz~400K1.26×
03Hessen~500K1.20×
04Nordrhein-Westfalen~1.5M1.13×
05Schleswig-Holstein~200K1.08×
06Baden-Württemberg~800K1.07×
07Niedersachsen~600K1.03×
08Bayern~900K1.01×
09Thüringen~100K0.99×
10Brandenburg~200K0.94×
11Sachsen-Anhalt~100K0.94×
12Sachsen~200K0.89×
13Mecklenburg-Vorpommern~90K0.87×
14Hamburg~100K0.86×
15Bremen~40K0.75×
16Berlin~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Hyundai, Germany
0.69×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hyundai audience vs. the country average
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility37.00×
02Kia PicantoCars & Mobility11.82×
03Dacia JoggerCars & Mobility8.58×
04CitroënCars & Mobility8.42×
05Kia SportageCars & Mobility7.91×
06SubaruCars & Mobility7.59×
07City carCars & Mobility6.43×
08MazdaCars & Mobility5.69×
09Used CarsCars & Mobility5.59×
10HondaCars & Mobility5.54×
11Automobile repair shopCars & Mobility5.29×
12PeugeotCars & Mobility5.17×
13Tesla MotorsCars & Mobility4.76×
14HatchbackCars & Mobility4.52×
15RenaultCars & Mobility4.36×
16ToyotaCars & Mobility4.21×
17Škoda AutoCars & Mobility4.18×
18Used carCars & Mobility3.82×
19TireCars & Mobility3.42×
20BYD AutoCars & Mobility3.34×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hyundai audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hyundai audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.31×
Need for SecurityCONSERVATISM1.30×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hyundai audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
IndividualismJOY0.76×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

See Hyundai audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Hyundai over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/hyundai-15996” · Methodology