Hyundai Audience in United States

Hyundai logo

Hyundai has an estimated audience of 15,285,874 people in United States. 25.4% are female, 74.6% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Online shopping, Hyundai Tucson, Business, Video games.

The average Hyundai fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Online shopping, Hyundai Tucson, with strongest over-indexing on AutoZone (3.49× the country average). Demographically, the Hyundai audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Hyundai fans

Demographic split for Hyundai audience in United States
MetricValue
Female25.4%
Male74.6%
Average age37.3
Estimated audience size15,285,874

Audience persona

The typical Hyundai fan in United States is more male, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Hyundai in United States
RegionReachAffinity
California1,868,8641.11×
Texas1,655,2031.26×
Florida1,635,5501.58×
New York926,8681.09×
Georgia660,0941.4×
Pennsylvania609,6561.18×
Illinois599,3881.18×
North Carolina544,4491.18×
New Jersey541,6011.39×
Ohio508,4671.08×
Virginia438,7461.18×
Arizona355,3291.14×
Tennessee353,1171.15×
Massachusetts327,4281.09×
Michigan309,3080.77×
Maryland307,3671.17×
Washington299,2580.98×
Indiana274,8320.98×
Alabama274,8061.29×
South Carolina274,3791.19×
Louisiana237,9491.21×
Missouri233,2020.95×
Colorado232,6130.97×
Wisconsin205,5720.89×
Connecticut192,5621.26×
Minnesota190,4760.87×
Kentucky183,9690.96×
Oklahoma180,0081.06×
Nevada156,3151.06×
Oregon149,6430.85×
Utah143,5851.05×
Mississippi141,0491.12×
Arkansas136,3971.08×
Kansas113,4280.94×
Iowa97,2020.77×
New Mexico71,2830.93×
New Hampshire66,4021.1×
West Virginia64,4710.91×
Nebraska61,5720.8×
Idaho56,4980.74×
Rhode Island55,8321.15×
Hawaii50,4890.77×
Maine47,9510.88×
Delaware44,3741.05×
Washington, District of Columbia37,3420.81×
Vermont21,4510.8×
Montana21,0800.5×
North Dakota19,2500.61×
South Dakota19,2060.54×
Alaska16,0840.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai audience
BrandAffinityCategory
AutoZone3.49×Cars & Mobility
Online shopping1.75×Shopping
Hyundai Tucson13.64×Cars & Mobility
Business1.66×Business & Career
Video games1.9×Games
Advance Auto Parts3.9×Cars & Mobility
Used car2.98×Cars & Mobility
Family1.56×Kids & Family
U.S. state1.78×Travel & Leisure
New York City1.85×Travel & Leisure
Instant messaging2.28×Internet & Social Media
Used Cars3.58×Cars & Mobility
Computers1.57×Technology & Electronics
Mobile phones1.65×Technology & Electronics
Personal finance1.53×Business & Career
Photography1.5×Arts & Culture
Automobiles1.58×Cars & Mobility
O'Reilly Auto Parts3.02×Cars & Mobility
Money1.6×Business & Career
Wells Fargo1.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai audience
TraitClusterScore
Family OrientationCONSERVATISM1.26
Quality AwarenessPREMIUM1.26
Luxury OrientationPREMIUM1.16
Need for SecurityCONSERVATISM1.14
Convenience OrientationPREMIUM1.12
Career OrientationPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Hyundai
CountryShare
United States15.2%
Italy5.7%
Germany5.7%

See Hyundai audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Hyundai have in United States?

Hyundai has an estimated audience of 15,285,874 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyundai fans?

25.4% of Hyundai fans are female, 74.6% are male, with an average age of 37.3 years.

Which brands do Hyundai fans like most?

Hyundai fans show strongest brand affinity for AutoZone (3.49×), Online shopping (1.75×), and Hyundai Tucson (13.64×) over the country average.

Where do Hyundai fans live in United States?

Hyundai fans in United States are most concentrated in California (reach 1,868,864), Texas (reach 1,655,203), and Florida (reach 1,635,550). These three regions account for the largest share of the active audience.

What other brands do Hyundai fans also like?

Beyond Hyundai itself, the audience over-indexes on Online shopping (1.75×), Hyundai Tucson (13.64×), Business (1.66×), and Video games (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.