Rascasse Audience Intelligence

Tesla Motors Target Market in United States

A data profile of the people who buy, follow and care about Tesla Motors in United States — modelled from more than twelve digital signal sources. Tesla Motors has an estimated audience of 22,392,434 people in United States.

#5among Car manufacturer in United States#148among Brand in United States#44in Cars & Mobility

The average Tesla Motors fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tesla Supercharger, Tesla Model X, Tesla Model Y, with strongest over-indexing on Tesla Supercharger (11.23× the country average).

Demographically, the Tesla Motors audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tesla Motors fan in United States is more male, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Tesla Supercharger.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tesla Motors profile in United States.

Audience size
22.4M
in United States
Gender
27.4%♀
72.6% male
Age
40.5
average years
Country rank
#1428
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tesla Motors

27.4% are female, 72.6% are male, average age 40.5.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Tesla Motors audience in United States
MetricValue
Female27.4%
Male72.6%
Average age40.5
Estimated audience size22,392,434
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Tesla Motors audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4920%
50+24%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Tesla Motors audience comes from United States.

Worldwide audience distribution share by country for Tesla Motors
CountryShare
United States24.9%
Germany5.9%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tesla Motors audience in United States is strongest.

Fig. 05

Top regions by affinity

Tesla Motors customers by region in United States
#RegionReachAffinity×
01California~6M2.41×
02Nevada~400K2.00×
03Florida~2.5M1.64×
04Washington~700K1.59×
05New Jersey~900K1.56×
06Texas~2.5M1.39×
07Arizona~600K1.38×
08Hawaii~100K1.35×
09Maryland~500K1.33×
10Georgia~900K1.32×
11Utah~300K1.25×
12Virginia~700K1.23×
13Oregon~300K1.15×
14New York~1.5M1.13×
15Massachusetts~500K1.10×
16Colorado~400K1.10×
17Illinois~800K1.09×
18North Carolina~700K1.07×
19Connecticut~200K1.07×
20Washington, District of Columbia~70K1.07×
21Delaware~70K1.07×
22Pennsylvania~700K0.94×
23Tennessee~400K0.94×
24Minnesota~300K0.93×
25Missouri~300K0.88×
26Idaho~100K0.88×
27Ohio~600K0.87×
28South Carolina~300K0.87×
29Indiana~400K0.86×
30New Hampshire~80K0.86×
31Michigan~500K0.85×
32New Mexico~100K0.85×
33Rhode Island~60K0.82×
34Oklahoma~200K0.81×
35Kansas~100K0.81×
36Kentucky~200K0.78×
37Louisiana~200K0.77×
38Alabama~200K0.76×
39Nebraska~90K0.76×
40Wisconsin~300K0.74×
41Arkansas~100K0.74×
42Iowa~100K0.71×
43Mississippi~100K0.70×
44Vermont~30K0.70×
45West Virginia~70K0.65×
46Maine~50K0.61×
47North Dakota~30K0.58×
48South Dakota~30K0.56×
49Montana~30K0.55×
50Alaska~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Tesla Motors, United States
0.52×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tesla Motors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tesla Motors audience
#·InterestCategoryAffinity×
01Tesla Model XCars & Mobility19.30×
02Tesla RoadsterCars & Mobility15.52×
03Tesla Model 3Cars & Mobility11.73×
04Tesla Model YCars & Mobility11.58×
05Tesla SuperchargerCars & Mobility11.23×
06The Motley FoolBusiness & Career9.50×
07RivianCars & Mobility8.38×
08StarlinkTechnology & Electronics7.88×
09Elon MuskBusiness & Career7.26×
10CarMaxCars & Mobility3.19×
11Google DocsInternet & Social Media3.17×
12GrokTechnology & Electronics2.95×
13Las VegasTravel & Leisure2.63×
14Lindsey GrahamPolitics & Society2.30×
15GmailInternet & Social Media2.20×
16Online shoppingShopping1.70×
17U.S. stateTravel & Leisure1.67×
18BusinessBusiness & Career1.63×
19AutomobilesCars & Mobility1.58×
20Personal financeBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tesla Motors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tesla Motors audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.81×
PatriotismCONSERVATISM1.71×
Need for SecurityCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tesla Motors audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
CreativityOPEN0.76×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tesla Motors's target market in United States?

Tesla Motors's target market in United States covers an estimated 22,392,434 people, concentrated in California and Texas.

02

What is the gender split and age of Tesla Motors customers?

27.4% of the Tesla Motors audience are female, 72.6% are male, with an average age of 40.5 years.

03

Which brands do Tesla Motors fans like most?

Tesla Motors fans show strongest brand affinity for Tesla Supercharger (11.23×), Tesla Model X (19.3×), and Tesla Model Y (11.58×) over the country average.

04

Where do Tesla Motors fans live in United States?

Tesla Motors fans in United States are most concentrated in California (reach ~6M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tesla Motors fans also like?

Beyond Tesla Motors itself, the audience over-indexes on Tesla Model X (19.3×), Tesla Model Y (11.58×), Starlink (7.88×), and Tesla Model 3 (11.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tesla Motors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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