Tesla Motors Audience in United States

Tesla Motors logo

Tesla Motors has an estimated audience of 23,537,413 people in United States. 27.4% are female, 72.6% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Tesla Supercharger, Tesla Model X, Tesla Model Y, Starlink, Elon Musk.

The average Tesla Motors fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tesla Supercharger, Tesla Model X, Tesla Model Y, with strongest over-indexing on Tesla Supercharger (11.23× the country average). Demographically, the Tesla Motors audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Tesla Motors fans

Demographic split for Tesla Motors audience in United States
MetricValue
Female27.4%
Male72.6%
Average age40.5
Estimated audience size23,537,413

Audience persona

The typical Tesla Motors fan in United States is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tesla Supercharger.

Top regions in United States

Top regions ranked by reach for Tesla Motors in United States
RegionReachAffinity
California6,495,8452.51×
Texas2,855,7541.41×
Florida2,573,3381.61×
New York1,590,2931.21×
New Jersey954,9381.6×
Georgia951,5971.31×
Illinois910,0571.16×
North Carolina785,4691.11×
Washington774,0311.64×
Pennsylvania772,8470.98×
Virginia725,5451.27×
Arizona647,1451.35×
Ohio643,2030.89×
Michigan544,4030.88×
Maryland535,3341.32×
Massachusetts532,9181.15×
Nevada438,5341.93×
Tennessee430,7570.91×
Colorado419,8651.13×
Indiana374,0030.87×
Missouri337,8960.89×
Minnesota324,4910.96×
Oregon315,1521.17×
South Carolina299,9890.85×
Wisconsin272,3240.77×
Utah262,4851.25×
Connecticut253,6941.07×
Alabama232,6400.71×
Kentucky222,4590.75×
Louisiana219,9530.72×
Oklahoma210,4480.81×
Kansas149,0950.8×
Arkansas136,7590.71×
Iowa136,3930.7×
Hawaii134,1301.33×
Mississippi124,6210.64×
Idaho102,0850.86×
New Mexico96,1380.81×
Nebraska87,2990.74×
New Hampshire79,1360.85×
Washington, District of Columbia78,4771.11×
West Virginia67,6600.62×
Delaware64,5980.99×
Rhode Island59,9950.8×
Maine51,8170.61×
Montana34,9110.53×
South Dakota28,9110.53×
Vermont28,0310.68×
North Dakota25,8830.54×
Alaska24,3970.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tesla Motors audience
BrandAffinityCategory
Tesla Supercharger11.23×Cars & Mobility
Tesla Model X19.3×Cars & Mobility
Tesla Model Y11.58×Cars & Mobility
Starlink7.88×Technology & Electronics
Elon Musk7.26×Business & Career
Tesla Model 311.73×Cars & Mobility
Google Docs3.17×Internet & Social Media
Rivian8.38×Cars & Mobility
Online shopping1.7×Shopping
Business1.63×Business & Career
Las Vegas2.63×Travel & Leisure
Personal finance1.55×Business & Career
Tesla Roadster15.52×Cars & Mobility
CarMax3.19×Cars & Mobility
Yahoo!奇摩名人娛樂2.38×Internet & Social Media
U.S. state1.67×Travel & Leisure
Gmail2.2×Internet & Social Media
Automobiles1.58×Cars & Mobility
Environmental technology6.4×Home & Garden
Grok2.95×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tesla Motors audience
TraitClusterScore
Early Adopter MentalityPOWER1.69
Luxury OrientationPREMIUM1.63
Quality AwarenessPREMIUM1.61
IndulgenceJOY1.48
SustainabilityBALANCE1.43
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Tesla Motors
CountryShare
United States26.9%
Germany5.9%
France5.1%

See Tesla Motors audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Tesla Motors have in United States?

Tesla Motors has an estimated audience of 23,537,413 people in United States, concentrated in California and Texas.

What is the gender split and age of Tesla Motors fans?

27.4% of Tesla Motors fans are female, 72.6% are male, with an average age of 40.5 years.

Which brands do Tesla Motors fans like most?

Tesla Motors fans show strongest brand affinity for Tesla Supercharger (11.23×), Tesla Model X (19.3×), and Tesla Model Y (11.58×) over the country average.

Where do Tesla Motors fans live in United States?

Tesla Motors fans in United States are most concentrated in California (reach 6,495,845), Texas (reach 2,855,754), and Florida (reach 2,573,338). These three regions account for the largest share of the active audience.

What other brands do Tesla Motors fans also like?

Beyond Tesla Motors itself, the audience over-indexes on Tesla Model X (19.3×), Tesla Model Y (11.58×), Starlink (7.88×), and Elon Musk (7.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.