Rascasse Audience Intelligence

Elon Musk Audience in United States

A data profile of the people who buy, follow and care about Elon Musk in United States — modelled from more than twelve digital signal sources. Elon Musk has an estimated audience of 8,449,453 people in United States.

#4among Entrepreneur in United States#274among Person in United States#405in Business & Career

The average Elon Musk fan in United States is 46.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Creative Commons, Google Maps, Master of Business Administration, with strongest over-indexing on Creative Commons (12.77× the country average).

Demographically, the Elon Musk audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Elon Musk fan in United States is more male, around 46.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Creative Commons.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elon Musk profile in United States.

Audience size
8.4M
in United States
Gender
42.5%♀
57.5% male
Age
46.1
average years
Country rank
#4197
Person in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elon Musk fans

42.5% are female, 57.5% are male, average age 46.1.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Elon Musk audience in United States
MetricValue
Female42.5%
Male57.5%
Average age46.1
Estimated audience size8,449,453
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Elon Musk audience in United States
Age bracketShare%
16-198%
20-2912%
30-3918%
40-4924%
50+38%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Elon Musk audience comes from United States.

Worldwide audience distribution share by country for Elon Musk
CountryShare
United States18.5%
India6.7%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elon Musk audience in United States is strongest.

Fig. 05

Top regions by affinity

Elon Musk fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K1.31×
02Washington~300K1.20×
03California~1.5M1.19×
04Maryland~300K1.19×
05New Jersey~400K1.17×
06New York~800K1.16×
07Massachusetts~300K1.15×
08Virginia~300K1.14×
09Florida~900K1.11×
10Pennsylvania~500K1.11×
11Oregon~200K1.10×
12Connecticut~100K1.10×
13Iowa~100K1.08×
14Texas~1M1.06×
15Georgia~400K1.05×
16New Hampshire~50K1.05×
17North Carolina~400K1.04×
18Minnesota~200K1.04×
19Nevada~100K1.04×
20Illinois~400K1.03×
21Michigan~300K1.03×
22Tennessee~300K1.02×
23Indiana~200K1.01×
24Maine~40K1.01×
25Kentucky~200K1.00×
26Hawaii~50K1.00×
27Rhode Island~40K1.00×
28Ohio~400K0.99×
29Missouri~200K0.99×
30Wisconsin~200K0.99×
31Mississippi~100K0.99×
32Oklahoma~100K0.98×
33Arkansas~100K0.97×
34South Carolina~200K0.96×
35Utah~100K0.96×
36Idaho~60K0.96×
37West Virginia~60K0.96×
38Colorado~200K0.95×
39Louisiana~100K0.93×
40Kansas~90K0.93×
41New Mexico~60K0.93×
42Vermont~20K0.93×
43Delaware~30K0.92×
44Montana~30K0.91×
45Nebraska~50K0.89×
46North Dakota~20K0.87×
47South Dakota~20K0.83×
48Arizona~200K0.77×
49Alaska~20K0.76×
50Alabama~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Elon Musk, United States
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elon Musk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elon Musk audience
#·InterestCategoryAffinity×
01Code.orgBusiness & Career19.62×
02LastPassTechnology & Electronics18.96×
03Creative CommonsTechnology & Electronics12.77×
04Peter ThielBusiness & Career11.55×
05SlickdealsShopping8.64×
06Master of Business AdministrationBusiness & Career8.59×
07SpaceXCars & Mobility8.52×
08GPS devicesTechnology & Electronics8.10×
09Telecommunications equipmentTechnology & Electronics7.50×
10C++Technology & Electronics7.43×
11Andrew TateInternet & Social Media7.15×
12GitHubInternet & Social Media6.90×
13StarlinkTechnology & Electronics6.71×
14Karoline LeavittPolitics & Society6.70×
15Tesla MotorsCars & Mobility6.56×
16Dropbox (service)Technology & Electronics6.36×
17DuckDuckGoInternet & Social Media5.93×
18GrokTechnology & Electronics5.47×
19Audio equipmentTechnology & Electronics5.45×
20Google MapsInternet & Social Media5.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elon Musk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elon Musk audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.13×
Career OrientationPOWER1.68×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elon Musk audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
CreativityOPEN0.88×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elon Musk have in United States?

Elon Musk has an estimated audience of 8,449,453 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Elon Musk fans?

42.5% of Elon Musk fans are female, 57.5% are male, with an average age of 46.1 years.

03

Which brands do Elon Musk fans like most?

Elon Musk fans show strongest brand affinity for Creative Commons (12.77×), Google Maps (5.11×), and Master of Business Administration (8.59×) over the country average.

04

Where do Elon Musk fans live in United States?

Elon Musk fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Elon Musk fans also like?

Beyond Elon Musk itself, the audience over-indexes on Google Maps (5.11×), Master of Business Administration (8.59×), Peter Thiel (11.55×), and Tesla Motors (6.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entrepreneur audiences in United States

See Elon Musk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Elon Musk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →