Martha Stewart Audience in United States

Martha Stewart logo

Martha Stewart has an estimated audience of 5,662,264 people in United States. 68.0% are female, 32.0% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Game Informer, Anne Burrell, Guy Fieri, Diane Keaton, Pinterest.

The average Martha Stewart fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Game Informer, Anne Burrell, Guy Fieri, with strongest over-indexing on Game Informer (24.16× the country average). Demographically, the Martha Stewart audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Martha Stewart fans

Demographic split for Martha Stewart audience in United States
MetricValue
Female68.0%
Male32.0%
Average age36.9
Estimated audience size5,662,264

Audience persona

The typical Martha Stewart fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Game Informer.

Top regions in United States

Top regions ranked by reach for Martha Stewart in United States
RegionReachAffinity
California671,2331.08×
Texas457,5320.94×
New York402,0431.27×
Florida372,6480.97×
Pennsylvania216,2241.13×
Illinois200,5031.06×
Ohio180,0741.03×
North Carolina172,0601.01×
Georgia170,6650.98×
New Jersey166,4981.16×
Michigan160,8681.09×
Virginia143,8311.04×
Massachusetts143,5091.29×
Washington127,1611.12×
Tennessee118,6181.04×
Arizona115,5721×
Indiana101,6180.98×
Missouri96,9121.06×
Maryland95,6080.98×
Colorado93,8391.05×
Wisconsin88,3481.04×
South Carolina85,1971×
Minnesota82,8311.02×
Connecticut79,0521.39×
Alabama78,5200.99×
Oregon69,9021.08×
Kentucky68,7200.97×
Louisiana68,6880.94×
Oklahoma58,6400.93×
Nevada51,7390.94×
Utah45,3270.89×
Iowa43,8560.94×
Kansas43,5090.98×
Arkansas43,2250.93×
Mississippi38,2200.82×
Maine27,3131.35×
Idaho26,0370.92×
Nebraska25,0970.88×
New Hampshire24,5231.1×
New Mexico23,7080.83×
West Virginia22,9150.87×
Rhode Island19,1931.06×
Washington, District of Columbia18,6501.1×
Hawaii18,4570.76×
Montana15,0190.96×
Delaware14,1350.9×
Vermont10,4541.05×
South Dakota10,0110.76×
Alaska9,9930.83×
North Dakota8,8490.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Martha Stewart audience
BrandAffinityCategory
Game Informer24.16×Games
Anne Burrell7.43×Food & Beverages
Guy Fieri9.5×Movies & TV
Diane Keaton3.62×Movies & TV
Pinterest1.97×Internet & Social Media
Hobby Lobby2.24×Home & Garden
Kohl's2.11×Shopping
Food writing9.06×Business & Career
U.S. state1.68×Travel & Leisure
Child1.56×Kids & Family
Dollar Tree2.11×Shopping
Dollar General2×Shopping
Target Corporation1.79×Shopping
Aldi2×Shopping
Old Navy1.98×Fashion & Accessoires
Nature1.57×Home & Garden
Lowe's1.8×Shopping
Eating1.76×Food & Beverages
Medicine1.65×Business & Career
Costco1.83×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Martha Stewart audience
TraitClusterScore
Design AffinityPREMIUM1.61
Family OrientationCONSERVATISM1.57
IndulgenceJOY1.39
DIY MentalityTHRILL1.37
CreativityOPEN1.32
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Martha Stewart
CountryShare
United States55.4%
United Kingdom5.8%
Canada5.6%

See Martha Stewart audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Martha Stewart have in United States?

Martha Stewart has an estimated audience of 5,662,264 people in United States, concentrated in California and Texas.

What is the gender split and age of Martha Stewart fans?

68.0% of Martha Stewart fans are female, 32.0% are male, with an average age of 36.9 years.

Which brands do Martha Stewart fans like most?

Martha Stewart fans show strongest brand affinity for Game Informer (24.16×), Anne Burrell (7.43×), and Guy Fieri (9.5×) over the country average.

Where do Martha Stewart fans live in United States?

Martha Stewart fans in United States are most concentrated in California (reach 671,233), Texas (reach 457,532), and New York (reach 402,043). These three regions account for the largest share of the active audience.

What other brands do Martha Stewart fans also like?

Beyond Martha Stewart itself, the audience over-indexes on Anne Burrell (7.43×), Guy Fieri (9.5×), Diane Keaton (3.62×), and Pinterest (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Martha Stewart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.