Rascasse Audience Intelligence

Martha Stewart Audience in United States

A data profile of the people who buy, follow and care about Martha Stewart in United States — modelled from more than twelve digital signal sources. Martha Stewart has an estimated audience of 5,278,553 people in United States.

#10among Entrepreneur in United States#652among Person in United States#587in Business & Career

The average Martha Stewart fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Game Informer, Guy Fieri, Diane Keaton, with strongest over-indexing on Game Informer (24.16× the country average).

Demographically, the Martha Stewart audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Martha Stewart fan in United States is more female, around 36.9 years old, with strong Community Orientation tendencies and a notable affinity for Game Informer.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martha Stewart profile in United States.

Audience size
5.3M
in United States
Gender
68.0%♀
32.0% male
Age
36.9
average years
Country rank
#6351
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martha Stewart fans

68.0% are female, 32.0% are male, average age 36.9.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Martha Stewart audience in United States
MetricValue
Female68.0%
Male32.0%
Average age36.9
Estimated audience size5,278,553
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Martha Stewart audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3917%
40-4917%
50+19%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Martha Stewart audience comes from United States.

Worldwide audience distribution share by country for Martha Stewart
CountryShare
United States53.4%
United Kingdom6.2%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martha Stewart audience in United States is strongest.

Fig. 05

Top regions by affinity

Martha Stewart fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~80K1.40×
02Maine~30K1.37×
03Massachusetts~100K1.23×
04New York~400K1.20×
05New Jersey~200K1.11×
06New Hampshire~20K1.11×
07Rhode Island~20K1.11×
08Vermont~10K1.09×
09Pennsylvania~200K1.08×
10Washington, District of Columbia~20K1.08×
11Michigan~200K1.07×
12Washington~100K1.05×
13Missouri~100K1.05×
14Oregon~70K1.04×
15Tennessee~100K1.02×
16Wisconsin~90K1.02×
17Kansas~50K1.02×
18Illinois~200K1.01×
19Ohio~200K1.01×
20Virginia~100K1.01×
21Minnesota~80K1.01×
22California~600K1.00×
23South Carolina~80K0.99×
24Florida~400K0.98×
25North Carolina~200K0.98×
26Colorado~90K0.98×
27Alabama~80K0.98×
28Kentucky~70K0.98×
29Montana~20K0.98×
30Indiana~100K0.97×
31Maryland~90K0.97×
32Georgia~200K0.96×
33Arizona~100K0.96×
34Louisiana~70K0.96×
35Iowa~40K0.95×
36Idaho~30K0.95×
37West Virginia~30K0.95×
38Oklahoma~60K0.93×
39Nevada~50K0.93×
40Arkansas~40K0.93×
41Delaware~10K0.93×
42Utah~50K0.91×
43Nebraska~30K0.90×
44Texas~400K0.89×
45Alaska~10K0.89×
46North Dakota~10K0.88×
47Mississippi~40K0.86×
48New Mexico~20K0.86×
49South Dakota~10K0.85×
50Hawaii~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Martha Stewart, United States
0.77×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martha Stewart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martha Stewart audience
#·InterestCategoryAffinity×
01Game InformerGames24.16×
02Guy FieriMovies & TV9.50×
03Food writingBusiness & Career9.06×
04Diane KeatonMovies & TV3.62×
05Hobby LobbyHome & Garden2.24×
06Kohl'sShopping2.11×
07Dollar TreeShopping2.11×
08Dollar GeneralShopping2.00×
09AldiShopping2.00×
10Old NavyFashion & Accessoires1.98×
11PinterestInternet & Social Media1.97×
12CostcoShopping1.83×
13Target CorporationShopping1.79×
14EatingFood & Beverages1.76×
15U.S. stateTravel & Leisure1.68×
16MedicineBusiness & Career1.65×
17NBCMovies & TV1.65×
18HappinessHealth1.59×
19NatureHome & Garden1.57×
20ChildKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martha Stewart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martha Stewart audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.73×
Convenience OrientationPREMIUM1.60×
CreativityOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martha Stewart audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.04×
Pet OwnershipJOY1.12×
Risk AppetiteTHRILL1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martha Stewart have in United States?

Martha Stewart has an estimated audience of 5,278,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Martha Stewart fans?

68.0% of Martha Stewart fans are female, 32.0% are male, with an average age of 36.9 years.

03

Which brands do Martha Stewart fans like most?

Martha Stewart fans show strongest brand affinity for Game Informer (24.16×), Guy Fieri (9.5×), and Diane Keaton (3.62×) over the country average.

04

Where do Martha Stewart fans live in United States?

Martha Stewart fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Martha Stewart fans also like?

Beyond Martha Stewart itself, the audience over-indexes on Guy Fieri (9.5×), Diane Keaton (3.62×), Pinterest (1.97×), and Hobby Lobby (2.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entrepreneur audiences in United States

See Martha Stewart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Martha Stewart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →