Aldi Audience in United States

Aldi logo

Aldi has an estimated audience of 62,997,749 people in United States. 68.9% are female, 31.1% are male, average age 40.5. Top regions: Florida, Illinois, Texas. Top brand affinities: Food Lion, Staples Inc., Lidl, Dollar General, Yahoo!ショッピング.

The average Aldi fan in United States is 40.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Illinois, Texas. Top brand affinities include Food Lion, Staples Inc., Lidl, with strongest over-indexing on Food Lion (5.14× the country average). Demographically, the Aldi audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Aldi fans

Demographic split for Aldi audience in United States
MetricValue
Female68.9%
Male31.1%
Average age40.5
Estimated audience size62,997,749

Audience persona

The typical Aldi fan in United States is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Food Lion.

Top regions in United States

Top regions ranked by reach for Aldi in United States
RegionReachAffinity
Florida7,461,2441.75×
Illinois4,388,1512.09×
Texas4,273,6390.79×
Pennsylvania3,932,3661.85×
Ohio3,813,7421.97×
New York3,637,5431.03×
California3,341,1150.48×
Michigan2,817,2301.71×
North Carolina2,630,9711.39×
Georgia2,368,1041.22×
Missouri2,226,3312.19×
Virginia2,067,1501.35×
Indiana2,017,2521.75×
Maryland1,927,7531.78×
New Jersey1,898,3441.18×
Minnesota1,855,9802.06×
Tennessee1,813,5891.44×
Wisconsin1,768,5451.87×
South Carolina1,321,1541.39×
Alabama937,4171.07×
Iowa884,3951.7×
Kentucky872,9841.11×
Connecticut872,6121.38×
Oklahoma837,6991.2×
Massachusetts830,6540.67×
Kansas756,8801.52×
Louisiana662,7670.82×
Arizona614,2330.48×
Arkansas520,1401×
Mississippi441,3120.85×
West Virginia360,4871.23×
Nebraska343,7301.09×
Delaware238,4781.37×
Rhode Island234,5901.17×
Nevada171,1820.28×
Washington159,6000.13×
Colorado158,5330.16×
New Hampshire156,8980.63×
Oregon148,2080.21×
Washington, District of Columbia137,1050.72×
South Dakota117,5730.81×
North Dakota102,5390.79×
Utah73,7870.13×
Vermont50,1990.45×
Maine46,0930.2×
New Mexico37,2040.12×
Idaho33,9480.11×
Hawaii19,2700.07×
Montana15,0170.09×
Wyoming9,2410.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aldi audience
BrandAffinityCategory
Food Lion5.14×Shopping
Staples Inc.3.45×Business & Career
Lidl6.48×Shopping
Dollar General2.01×Shopping
Yahoo!ショッピング2.17×
Kroger2.17×Food & Beverages
Publix2.57×Shopping
Hobby Lobby1.66×Home & Garden
Dollar Tree1.7×Shopping
Harris Teeter3.69×Shopping
Meijer2.46×Shopping
Walgreens1.51×Shopping
Grocery Outlet3.89×Food & Beverages
Discount stores1.82×Shopping
Yahoo!奇摩名人娛樂1.56×Internet & Social Media
Wegmans2.63×Shopping
Supercut3.11×Beauty & Wellness
Ralphs3.64×Shopping
Family Dollar2.13×Fashion & Accessoires
1080i1.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aldi audience
TraitClusterScore
Convenience OrientationPREMIUM1.42
IndulgenceJOY1.37
Family OrientationCONSERVATISM1.29
Price SensitivityPREMIUM1.22
Community OrientationOPEN1.14
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Aldi
CountryShare
United States36.1%
Germany10.4%
United Kingdom10.0%

See Aldi audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Aldi have in United States?

Aldi has an estimated audience of 62,997,749 people in United States, concentrated in Florida and Illinois.

What is the gender split and age of Aldi fans?

68.9% of Aldi fans are female, 31.1% are male, with an average age of 40.5 years.

Which brands do Aldi fans like most?

Aldi fans show strongest brand affinity for Food Lion (5.14×), Staples Inc. (3.45×), and Lidl (6.48×) over the country average.

Where do Aldi fans live in United States?

Aldi fans in United States are most concentrated in Florida (reach 7,461,244), Illinois (reach 4,388,151), and Texas (reach 4,273,639). These three regions account for the largest share of the active audience.

What other brands do Aldi fans also like?

Beyond Aldi itself, the audience over-indexes on Staples Inc. (3.45×), Lidl (6.48×), Dollar General (2.01×), and Yahoo!ショッピング (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aldi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.