Rascasse Audience Intelligence

Aldi Target Market in United States

Aldi has an estimated audience of 62,997,749 people in United States.

#4among Supermarket in United States#21among Brand in United States#18in Shopping

The average Aldi fan in United States is 41.2 years old, more female, and lives primarily in Florida.

By number of fans, Aldi ranks #4 among the 221 objects in Supermarket in United States — 45.5× the group median.

Its fans are 2.0 years older than the group average of 39.2.

Women make up 68.9% of the fan base, 6.1 percentage points more than the group average.

Compared with the other 220 objects in Supermarket, Aldi fans stand out for their interest in Platano, Grocery Outlet and Staples Inc..

Most fans live in Florida, Illinois, Pennsylvania.

Top affinities include Platano, Lidl, Food Lion, with strongest over-indexing on Platano (7.33× the country average).

Demographically, the Aldi audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

The typical Aldi fan in United States is more female, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Platano.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
63M
in United States
Gender
68.9%♀
31.1% male
Age
41.2
average years
Country rank
#254
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Aldi

68.9% are female, 31.1% are male, average age 41.2.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Aldi audience in United States
MetricValue
Female68.9%
Male31.1%
Average age41.2
Estimated audience size62,997,749
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Aldi audience in United States
Age bracketShare%
16-2419%
25-3417%
35-4418%
45-5421%
55+25%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Aldi audience comes from United States.

Worldwide audience distribution share by country for Aldi
CountryShare
United States36.0%
Germany10.4%
United Kingdom10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Aldi customers by region in United States
#RegionReachAffinity×
01Minnesota~2.5M2.24×
02Illinois~5M2.09×
03Missouri~2.5M2.08×
04Florida~8M1.98×
05Pennsylvania~4.5M1.90×
06Maryland~2M1.87×
07Ohio~4M1.85×
08Wisconsin~2M1.83×
09Indiana~2M1.64×
10Michigan~3M1.60×
11Iowa~1M1.59×
12South Carolina~1.5M1.45×
13Kansas~800K1.45×
14Delaware~300K1.44×
15Connecticut~1M1.43×
16Tennessee~2M1.41×
17North Carolina~3M1.39×
18Virginia~2M1.36×
19New Jersey~2.5M1.32×
20Rhode Island~200K1.24×
21Georgia~2.5M1.20×
22Alabama~1M1.16×
23West Virginia~400K1.13×
24Oklahoma~800K1.12×
25Nebraska~400K1.04×
26New York~4M1.03×
27Kentucky~900K1.03×
28Arkansas~600K0.98×
29Mississippi~500K0.89×
30South Dakota~100K0.85×
31Washington, District of Columbia~100K0.84×
32Louisiana~700K0.81×
33North Dakota~100K0.80×
34Texas~3.5M0.77×
35New Hampshire~200K0.67×
36Massachusetts~900K0.65×
37Arizona~800K0.53×
38California~3.5M0.46×
39Vermont~50K0.44×
40Nevada~300K0.43×
41Maine~70K0.27×
42Oregon~100K0.16×
43Wyoming~10K0.14×
44Colorado~100K0.13×
45Utah~70K0.11×
46New Mexico~40K0.11×
47Washington~100K0.10×
48Idaho~30K0.10×
49Montana~20K0.10×
50Hawaii~20K0.08×
Fig. 06

Affinity by region

Affinity by region — Aldi, United States
0.08×1.00×2.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Aldi audience vs. the country average
#·InterestCategoryAffinity×
01PlatanoFood & Beverages7.33×
02LidlShopping6.48×
03Food LionShopping5.14×
04Grocery OutletFood & Beverages3.89×
05Harris TeeterShopping3.69×
06RalphsShopping3.64×
07Staples Inc.Business & Career3.45×
08SupercutBeauty & Wellness3.11×
09Trader Joe'sShopping2.80×
10WegmansShopping2.63×
11PublixShopping2.57×
12MeijerShopping2.46×
13KrogerFood & Beverages2.17×
14Family DollarFashion & Accessoires2.13×
15Dollar GeneralShopping2.01×
16Discount storesShopping1.82×
17Dollar TreeShopping1.70×
18Hobby LobbyHome & Garden1.66×
191080iTechnology & Electronics1.57×
20WalgreensShopping1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Aldi audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Aldi audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.45×
Design AffinityPREMIUM1.25×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Aldi audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.93×
Social Media UsageJOY0.95×
PatriotismCONSERVATISM0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

See Aldi audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Aldi over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/aldi-12014” · Methodology