Rascasse Audience Intelligence

Aldi Target Market in United States

A data profile of the people who buy, follow and care about Aldi in United States — modelled from more than twelve digital signal sources. Aldi has an estimated audience of 62,997,749 people in United States.

#4among Supermarket in United States#20among Brand in United States#18in Shopping

The average Aldi fan in United States is 40.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Illinois, Texas.

Top brand affinities include Trader Joe's, Food Lion, Staples Inc., with strongest over-indexing on Trader Joe's (2.8× the country average).

Demographically, the Aldi audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aldi fan in United States is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Trader Joe's.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aldi profile in United States.

Audience size
63M
in United States
Gender
68.9%♀
31.1% male
Age
40.5
average years
Country rank
#259
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aldi

68.9% are female, 31.1% are male, average age 40.5.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Aldi audience in United States
MetricValue
Female68.9%
Male31.1%
Average age40.5
Estimated audience size62,997,749
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Aldi audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Aldi audience comes from United States.

Worldwide audience distribution share by country for Aldi
CountryShare
United States36.0%
Germany10.4%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aldi audience in United States is strongest.

Fig. 05

Top regions by affinity

Aldi customers by region in United States
#RegionReachAffinity×
01Minnesota~2M2.24×
02Illinois~4.5M2.09×
03Missouri~2M2.08×
04Florida~8.5M1.98×
05Pennsylvania~4M1.90×
06Maryland~2M1.87×
07Ohio~3.5M1.85×
08Wisconsin~1.5M1.83×
09Indiana~2M1.64×
10Michigan~2.5M1.60×
11Iowa~800K1.59×
12South Carolina~1.5M1.45×
13Kansas~700K1.45×
14Delaware~300K1.44×
15Connecticut~900K1.43×
16Tennessee~2M1.41×
17North Carolina~2.5M1.39×
18Virginia~2M1.36×
19New Jersey~2M1.32×
20Rhode Island~200K1.24×
21Georgia~2.5M1.20×
22Alabama~1M1.16×
23West Virginia~300K1.13×
24Oklahoma~800K1.12×
25Nebraska~300K1.04×
26New York~3.5M1.03×
27Kentucky~800K1.03×
28Arkansas~500K0.98×
29Mississippi~500K0.89×
30South Dakota~100K0.85×
31Washington, District of Columbia~200K0.84×
32Louisiana~700K0.81×
33North Dakota~100K0.80×
34Texas~4M0.77×
35New Hampshire~200K0.67×
36Massachusetts~800K0.65×
37Arizona~700K0.53×
38California~3M0.46×
39Vermont~50K0.44×
40Nevada~300K0.43×
41Maine~60K0.27×
42Oregon~100K0.16×
43Colorado~100K0.13×
44Utah~60K0.11×
45New Mexico~30K0.11×
46Alaska~10K0.11×
47Washington~100K0.10×
48Idaho~30K0.10×
49Montana~20K0.10×
50Hawaii~20K0.08×
Fig. 06

Affinity by region

Affinity by region — Aldi, United States
0.08×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aldi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aldi audience
#·InterestCategoryAffinity×
01PlatanoFood & Beverages7.33×
02LidlShopping6.48×
03Food LionShopping5.14×
04Grocery OutletFood & Beverages3.89×
05Harris TeeterShopping3.69×
06RalphsShopping3.64×
07Staples Inc.Business & Career3.45×
08SupercutBeauty & Wellness3.11×
09Trader Joe'sShopping2.80×
10WegmansShopping2.63×
11PublixShopping2.57×
12MeijerShopping2.46×
13KrogerFood & Beverages2.17×
14Family DollarFashion & Accessoires2.13×
15Dollar GeneralShopping2.01×
16Discount storesShopping1.82×
17Dollar TreeShopping1.70×
18Hobby LobbyHome & Garden1.66×
191080iTechnology & Electronics1.57×
20WalgreensShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aldi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aldi audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.45×
Design AffinityPREMIUM1.25×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aldi audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.93×
Social Media UsageJOY0.95×
PatriotismCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aldi's target market in United States?

Aldi's target market in United States covers an estimated 62,997,749 people, concentrated in Florida and Illinois.

02

What is the gender split and age of Aldi customers?

68.9% of the Aldi audience are female, 31.1% are male, with an average age of 40.5 years.

03

Which brands do Aldi fans like most?

Aldi fans show strongest brand affinity for Trader Joe's (2.8×), Food Lion (5.14×), and Staples Inc. (3.45×) over the country average.

04

Where do Aldi fans live in United States?

Aldi fans in United States are most concentrated in Florida (reach ~8.5M), Illinois (reach ~4.5M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Aldi fans also like?

Beyond Aldi itself, the audience over-indexes on Food Lion (5.14×), Staples Inc. (3.45×), Lidl (6.48×), and Dollar General (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Aldi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aldi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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