Lidl Audience in United States

Lidl logo

Lidl has an estimated audience of 7,904,650 people in United States. 64.9% are female, 35.1% are male, average age 35.7. Top regions: New York, North Carolina, Virginia. Top brand affinities: Warriors (novel series), LabCorp, Food and drink, Beauty, Food.

The average Lidl fan in United States is 35.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, North Carolina, Virginia. Top brand affinities include Warriors (novel series), LabCorp, Food and drink, with strongest over-indexing on Warriors (novel series) (5.4× the country average). Demographically, the Lidl audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Lidl fans

Demographic split for Lidl audience in United States
MetricValue
Female64.9%
Male35.1%
Average age35.7
Estimated audience size7,904,650

Audience persona

The typical Lidl fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Warriors (novel series).

Top regions in United States

Top regions ranked by reach for Lidl in United States
RegionReachAffinity
New York1,483,2413.36×
North Carolina1,208,1405.08×
Virginia1,203,2606.25×
New Jersey988,8554.92×
Maryland853,7326.28×
Georgia853,4613.5×
Pennsylvania607,2562.28×
South Carolina454,7963.82×
California203,5480.23×
Florida164,5890.31×
Washington, District of Columbia139,4995.87×
Texas121,0350.18×
Illinois67,1950.26×
Delaware51,6432.37×
Ohio50,6270.21×
Massachusetts49,4950.32×
Michigan36,6040.18×
Tennessee35,2250.22×
Washington35,1810.22×
Connecticut29,7120.37×
Indiana23,5560.16×
Colorado23,1550.19×
Arizona22,7650.14×
Alabama20,5450.19×
Wisconsin18,3400.15×
Minnesota18,2070.16×
Missouri18,0780.14×
Kentucky17,2060.17×
Oregon16,4140.18×
Kansas14,2340.23×
Utah12,3000.17×
Louisiana12,2620.12×
West Virginia12,1870.33×
Nevada10,9560.14×
Oklahoma9,9400.11×
Arkansas9,0420.14×
Iowa8,0010.12×
Mississippi7,2450.11×
New Hampshire6,4480.21×
Maine5,6870.2×
Rhode Island5,5240.22×
New Mexico4,8390.12×
Hawaii4,6960.14×
Nebraska4,4250.11×
Idaho4,1760.11×
Vermont2,9740.21×
Montana1,8970.09×
Alaska1,8400.11×
South Dakota1,6520.09×
North Dakota1,3940.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lidl audience
BrandAffinityCategory
Warriors (novel series)5.4×Literature
LabCorp4.73×Health
Food and drink1.7×Food & Beverages
Beauty1.75×Beauty & Wellness
Food1.65×Food & Beverages
Aldi2.65×Shopping
Biscuitville19.03×Food & Beverages
Peacemaker2.49×Movies & TV
Beverages1.74×Food & Beverages
Movies1.51×Movies & TV
Food Lion4.3×Shopping
RIVERSIDE9.33×Music & Radio
Restaurant Depot6.24×Food & Beverages
Family1.51×Kids & Family
King Charles (musician)7.78×Music & Radio
Facial care5.08×Beauty & Wellness
Catherine O'Hara3.53×Movies & TV
Discount stores2.57×Shopping
Transport1.78×Cars & Mobility
Education1.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lidl audience
TraitClusterScore
IndulgenceJOY1.25
Price SensitivityPREMIUM1.2
Quality AwarenessPREMIUM1.2
Family OrientationCONSERVATISM1.19
Design AffinityPREMIUM1.17
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Lidl
CountryShare
Germany9.6%
Italy8.3%
United Kingdom7.6%

See Lidl audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Lidl have in United States?

Lidl has an estimated audience of 7,904,650 people in United States, concentrated in New York and North Carolina.

What is the gender split and age of Lidl fans?

64.9% of Lidl fans are female, 35.1% are male, with an average age of 35.7 years.

Which brands do Lidl fans like most?

Lidl fans show strongest brand affinity for Warriors (novel series) (5.4×), LabCorp (4.73×), and Food and drink (1.7×) over the country average.

Where do Lidl fans live in United States?

Lidl fans in United States are most concentrated in New York (reach 1,483,241), North Carolina (reach 1,208,140), and Virginia (reach 1,203,260). These three regions account for the largest share of the active audience.

What other brands do Lidl fans also like?

Beyond Lidl itself, the audience over-indexes on LabCorp (4.73×), Food and drink (1.7×), Beauty (1.75×), and Food (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lidl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.