Family Audience in United States

Family logo

Family has an estimated audience of 139,363,274 people in United States. 57.7% are female, 42.3% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Norteño (music), Sinaloa, musica ranchera, Puebla, Guerrero.

The average Family fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Norteño (music), Sinaloa, musica ranchera, with strongest over-indexing on Norteño (music) (1.52× the country average). Demographically, the Family audience skews more female with an average age of 41.4, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Lifestyle cluster

Demographics of Family fans

Demographic split for Family audience in United States
MetricValue
Female57.7%
Male42.3%
Average age41.4
Estimated audience size139,363,274

Audience persona

The typical Family fan in United States is more female, around 41.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Norteño (music).

Top regions in United States

Top regions ranked by reach for Family in United States
RegionReachAffinity
California16,268,5871.06×
Texas14,445,6161.21×
Florida10,867,5371.15×
New York8,093,5371.04×
Georgia5,146,5651.2×
Illinois4,744,0891.02×
Pennsylvania4,709,1361×
North Carolina4,691,4041.12×
Ohio4,326,5211.01×
Michigan4,007,8781.1×
Virginia3,689,0711.09×
New Jersey3,610,7571.02×
Arizona3,329,4391.17×
Washington3,022,7681.08×
Tennessee2,889,7411.03×
Indiana2,826,4371.11×
Massachusetts2,611,0410.95×
Alabama2,460,1911.26×
Maryland2,451,0641.02×
South Carolina2,440,8191.16×
Missouri2,356,8371.05×
Colorado2,105,6370.96×
Louisiana1,971,3431.1×
Kentucky1,878,3491.08×
Minnesota1,869,0290.94×
Wisconsin1,816,7610.87×
Oklahoma1,541,2961×
Utah1,471,1961.18×
Mississippi1,424,1511.24×
Oregon1,411,6360.88×
Connecticut1,337,5600.96×
Nevada1,227,3360.91×
Arkansas1,225,3671.07×
Kansas1,179,1931.07×
Iowa1,149,0881×
Nebraska746,4541.07×
Idaho691,1860.99×
New Mexico687,4020.98×
West Virginia627,6070.97×
Hawaii537,7900.9×
New Hampshire458,7690.84×
Maine386,3680.77×
Washington, District of Columbia364,8710.87×
Rhode Island337,2760.76×
Delaware323,5360.84×
North Dakota315,6941.1×
Montana286,4230.74×
South Dakota283,5600.88×
Alaska248,2660.83×
Vermont164,8460.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Family audience
BrandAffinityCategory
Norteño (music)1.52×Music & Radio
Sinaloa1.62×Travel & Leisure
musica ranchera1.57×Music & Radio
Puebla1.6×Travel & Leisure
Guerrero1.74×Travel & Leisure
Michoacán1.58×Travel & Leisure
Zacatecas1.7×Travel & Leisure
Guanajuato1.59×Travel & Leisure
Guatemala City1.62×Travel & Leisure
Culiacán1.62×Travel & Leisure
Tamaulipas1.6×Travel & Leisure
Ponce, Puerto Rico1.64×Travel & Leisure
San Salvador1.67×Travel & Leisure
Accordion1.63×Music & Radio
San Luis Potosí1.75×Travel & Leisure
Querétaro1.61×Travel & Leisure
Waltz1.62×Music & Radio
Tegucigalpa1.64×Travel & Leisure
Acapulco1.53×Travel & Leisure
Veracruz, Veracruz1.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Family audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.47
DIY MentalityTHRILL1.43
SustainabilityBALANCE1.4
Luxury OrientationPREMIUM1.37
Sports ActivityPOWER1.34
ExtroversionTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Family
CountryShare
United States20.5%
Japan4.7%
United Kingdom4.5%

See Family audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Family have in United States?

Family has an estimated audience of 139,363,274 people in United States, concentrated in California and Texas.

What is the gender split and age of Family fans?

57.7% of Family fans are female, 42.3% are male, with an average age of 41.4 years.

Which brands do Family fans like most?

Family fans show strongest brand affinity for Norteño (music) (1.52×), Sinaloa (1.62×), and musica ranchera (1.57×) over the country average.

Where do Family fans live in United States?

Family fans in United States are most concentrated in California (reach 16,268,587), Texas (reach 14,445,616), and Florida (reach 10,867,537). These three regions account for the largest share of the active audience.

What other brands do Family fans also like?

Beyond Family itself, the audience over-indexes on Sinaloa (1.62×), musica ranchera (1.57×), Puebla (1.6×), and Guerrero (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.