Rascasse Audience Intelligence

Family Audience in United States

A data profile of the people who buy, follow and care about Family in United States — modelled from more than twelve digital signal sources. Family has an estimated audience of 139,363,274 people in United States.

#27among Topic in United States#2in Kids & Family

The average Family fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Norteño (music), Sinaloa, musica ranchera, with strongest over-indexing on Norteño (music) (1.52× the country average).

Demographically, the Family audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family fan in United States is more female, around 41.4 years old, with strong Creativity tendencies and a notable affinity for Norteño (music).

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family profile in United States.

Audience size
139.4M
in United States
Gender
57.7%♀
42.3% male
Age
41.4
average years
Country rank
#35
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family fans

57.7% are female, 42.3% are male, average age 41.4.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Family audience in United States
MetricValue
Female57.7%
Male42.3%
Average age41.4
Estimated audience size139,363,274
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Family audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Family audience comes from United States.

Worldwide audience distribution share by country for Family
CountryShare
United States20.5%
Japan4.7%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family audience in United States is strongest.

Fig. 05

Top regions by affinity

Family fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1.5M1.25×
02Alabama~2.5M1.23×
03Louisiana~2M1.22×
04Utah~1.5M1.19×
05Nebraska~800K1.18×
06North Dakota~300K1.18×
07Texas~14M1.16×
08Arizona~3M1.13×
09Arkansas~1.5M1.13×
10Kansas~1M1.13×
11Georgia~5M1.12×
12South Carolina~2.5M1.12×
13Kentucky~2M1.11×
14California~17M1.09×
15Indiana~3M1.09×
16Illinois~5M1.07×
17North Carolina~4.5M1.07×
18Missouri~2.5M1.05×
19Idaho~700K1.05×
20Florida~10M1.04×
21Michigan~4M1.04×
22New Jersey~3.5M1.04×
23Virginia~3.5M1.04×
24South Dakota~300K1.04×
25Iowa~1M1.03×
26Pennsylvania~4.5M1.01×
27Oklahoma~1.5M1.00×
28Washington~3M0.99×
29New Mexico~700K0.99×
30New York~7.5M0.98×
31Ohio~4M0.98×
32Maryland~2.5M0.98×
33West Virginia~600K0.98×
34Tennessee~2.5M0.96×
35Connecticut~1.5M0.96×
36Wisconsin~2M0.94×
37Minnesota~2M0.94×
38Hawaii~600K0.92×
39Delaware~400K0.92×
40Colorado~2M0.91×
41Massachusetts~2.5M0.90×
42Alaska~300K0.89×
43Nevada~1M0.88×
44Oregon~1.5M0.85×
45New Hampshire~500K0.83×
46Washington, District of Columbia~300K0.81×
47Montana~300K0.80×
48Rhode Island~300K0.78×
49Maine~400K0.77×
50Vermont~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Family, United States
0.72×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family audience
#·InterestCategoryAffinity×
01San Luis PotosíTravel & Leisure1.75×
02GuerreroTravel & Leisure1.74×
03ZacatecasTravel & Leisure1.70×
04San SalvadorTravel & Leisure1.67×
05Veracruz, VeracruzTravel & Leisure1.65×
06Ponce, Puerto RicoTravel & Leisure1.64×
07TegucigalpaTravel & Leisure1.64×
08AccordionMusic & Radio1.63×
09SinaloaTravel & Leisure1.62×
10Guatemala CityTravel & Leisure1.62×
11CuliacánTravel & Leisure1.62×
12WaltzMusic & Radio1.62×
13QuerétaroTravel & Leisure1.61×
14PueblaTravel & Leisure1.60×
15TamaulipasTravel & Leisure1.60×
16GuanajuatoTravel & Leisure1.59×
17MichoacánTravel & Leisure1.58×
18musica rancheraMusic & Radio1.57×
19AcapulcoTravel & Leisure1.53×
20Norteño (music)Music & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.01×
TraditionCONSERVATISM0.97×
Social Media UsageJOY0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Early Adopter MentalityPOWER0.75×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family have in United States?

Family has an estimated audience of 139,363,274 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Family fans?

57.7% of Family fans are female, 42.3% are male, with an average age of 41.4 years.

03

Which brands do Family fans like most?

Family fans show strongest brand affinity for Norteño (music) (1.52×), Sinaloa (1.62×), and musica ranchera (1.57×) over the country average.

04

Where do Family fans live in United States?

Family fans in United States are most concentrated in California (reach ~17M), Texas (reach ~14M), and Florida (reach ~10M). These three regions account for the largest share of the active audience.

05

What other brands do Family fans also like?

Beyond Family itself, the audience over-indexes on Sinaloa (1.62×), musica ranchera (1.57×), Puebla (1.6×), and Guerrero (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Family audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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