Family Audience in Mexico
Family has an estimated audience of 13,180,998 people in Mexico. 54.0% are female, 46.0% are male, average age 34.3. Top regions: State of Mexico, Distrito Federal, Jalisco.
The average Family fan in Mexico is 34.3 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Demographically, the Family audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Kids & Family · Type: Topic · Subtype: Lifestyle cluster
Demographics of Family fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 34.3 |
| Estimated audience size | 13,180,998 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,954,363 | 1.08× |
| Distrito Federal | 1,862,436 | 1.07× |
| Jalisco | 1,026,618 | 1.05× |
| Nuevo Leon | 940,445 | 1.19× |
| Puebla | 804,247 | 1.15× |
| Veracruz (state) | 799,845 | 1.03× |
| Baja California | 678,946 | 1.24× |
| Guanajuato | 602,178 | 0.97× |
| Chihuahua | 511,208 | 1.12× |
| Coahuila de Zaragoza | 436,515 | 1.1× |
| Michoacan de Ocampo | 419,557 | 0.92× |
| Chiapas | 395,952 | 1× |
| Hidalgo | 325,932 | 1.02× |
| Guerrero | 304,878 | 0.91× |
| Yucatan | 300,147 | 1.1× |
| Morelos | 234,905 | 1.03× |
| Aguascalientes | 147,858 | 0.88× |
| Tlaxcala | 146,928 | 0.97× |
| Zacatecas | 125,990 | 0.75× |
| Nayarit | 107,537 | 0.84× |
| Baja California Sur | 103,526 | 0.98× |
| Campeche | 84,630 | 0.84× |
| Colima | 62,100 | 0.73× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.55 |
| Luxury Orientation | PREMIUM | 2.29 |
| Family Orientation | CONSERVATISM | 2.08 |
| Quality Awareness | PREMIUM | 2.05 |
| Price Sensitivity | PREMIUM | 1.82 |
| Early Adopter Mentality | POWER | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
See Family audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.