A data profile of the people who buy, follow and care about Family in India — modelled from more than twelve digital signal sources. Family has an estimated audience of 23,472,319 people in India.
The average Family fan in India is 32.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Tamil Nadu.
Top brand affinities include Motherhood, Friendship, Cooking, with strongest over-indexing on Motherhood (2.2× the country average).
Demographically, the Family audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Family fan in India is more male, around 32.0 years old, with strong Community Orientation tendencies and a notable affinity for Motherhood.
The key figures that characterise the Family profile in India.
29.4% are female, 70.6% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 32.0 |
| Estimated audience size | 23,472,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Family audience comes from India.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.7% |
| United Kingdom | 4.5% |
Where the Family audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~500K | 1.43× | |
| 02 | Tamil Nadu | ~800K | 1.42× | |
| 03 | Andhra Pradesh | ~400K | 1.36× | |
| 04 | Bihar | ~600K | 1.31× | |
| 05 | Madhya Pradesh | ~500K | 1.23× | |
| 06 | Chhattisgarh | ~200K | 1.22× | |
| 07 | Telangana | ~400K | 1.21× | |
| 08 | Jharkhand | ~200K | 1.15× | |
| 09 | Uttar Pradesh | ~1.5M | 1.13× | |
| 10 | Gujarat | ~700K | 1.13× | |
| 11 | Karnataka | ~700K | 1.12× | |
| 12 | Arunachal Pradesh | ~10K | 1.05× | |
| 13 | Rajasthan | ~500K | 1.03× | |
| 14 | Maharashtra | ~1M | 1.02× | |
| 15 | Odisha | ~300K | 1.02× | |
| 16 | Assam | ~200K | 0.95× | |
| 17 | Tripura | ~30K | 0.92× | |
| 18 | West Bengal | ~600K | 0.89× | |
| 19 | Uttarakhand | ~100K | 0.89× | |
| 20 | Sikkim | ~9K | 0.88× | |
| 21 | Nagaland | ~10K | 0.86× | |
| 22 | Goa | ~20K | 0.85× | |
| 23 | Himachal Pradesh | ~80K | 0.82× | |
| 24 | Haryana | ~200K | 0.81× | |
| 25 | Punjab (region) | ~200K | 0.79× | |
| 26 | Manipur | ~20K | 0.75× | |
| 27 | Meghalaya | ~20K | 0.71× | |
| 28 | Mizoram | ~10K | 0.65× | |
| 29 | Jammu and Kashmir | ~70K | 0.64× |
The strongest cross-interests of the Family audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fatherhood | Kids & Family | 2.30× | ||
| 02 | Motherhood | Kids & Family | 2.20× | ||
| 03 | Parenting | Kids & Family | 2.14× | ||
| 04 | Friendship | Kids & Family | 2.12× | ||
| 05 | Marriage | Kids & Family | 1.90× | ||
| 06 | Child | Kids & Family | 1.69× | ||
| 07 | Home improvement | Home & Garden | 1.69× | ||
| 08 | Weddings | Kids & Family | 1.68× | ||
| 09 | Marathi language | Politics & Society | 1.65× | ||
| 10 | Health care | Business & Career | 1.63× | ||
| 11 | Real estate | Business & Career | 1.57× | ||
| 12 | Beauty salons | Beauty & Wellness | 1.57× | ||
| 13 | Recipes | Food & Beverages | 1.55× | ||
| 14 | Books | Literature | 1.54× | ||
| 15 | Agriculture | Business & Career | 1.54× | ||
| 16 | Motivation | Business & Career | 1.51× | ||
| 17 | Nature | Home & Garden | 1.51× | ||
| 18 | Kitchen | Home & Garden | 1.51× | ||
| 19 | Cooking | Food & Beverages | 1.50× | ||
| 20 | Hair products | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Price Sensitivity | PREMIUM | 1.37× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.81× | |
| Urban Lifestyle | OPEN | 0.82× | |
| Early Adopter Mentality | POWER | 0.85× |
Family has an estimated audience of 23,472,319 people in India, concentrated in Uttar Pradesh and Maharashtra.
29.4% of Family fans are female, 70.6% are male, with an average age of 32.0 years.
Family fans show strongest brand affinity for Motherhood (2.2×), Friendship (2.12×), and Cooking (1.5×) over the country average.
Family fans in India are most concentrated in Uttar Pradesh (reach ~1.5M), Maharashtra (reach ~1M), and Tamil Nadu (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Family itself, the audience over-indexes on Friendship (2.12×), Cooking (1.5×), Parenting (2.14×), and Recipes (1.55×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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