A data profile of the people who buy, follow and care about Real estate in India — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 16,780,736 people in India.
The average Real estate fan in India is 34.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Real estate development, Real property, MagicBricks, with strongest over-indexing on Real estate development (1.69× the country average).
Demographically, the Real estate audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Real estate fan in India is more male, around 34.5 years old, with strong Community Orientation tendencies and a notable affinity for Real estate development.
The key figures that characterise the Real estate profile in India.
23.4% are female, 76.6% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 34.5 |
| Estimated audience size | 16,780,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Real estate audience comes from India.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
Where the Real estate audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~500K | 2.09× | |
| 02 | Maharashtra | ~1.5M | 2.01× | |
| 03 | Karnataka | ~800K | 1.99× | |
| 04 | Haryana | ~400K | 1.76× | |
| 05 | Gujarat | ~700K | 1.48× | |
| 06 | Tamil Nadu | ~600K | 1.47× | |
| 07 | Andhra Pradesh | ~300K | 1.37× | |
| 08 | Punjab (region) | ~300K | 1.23× | |
| 09 | Uttar Pradesh | ~1M | 1.17× | |
| 10 | Goa | ~20K | 1.15× | |
| 11 | Rajasthan | ~400K | 1.03× | |
| 12 | Madhya Pradesh | ~300K | 1.03× | |
| 13 | Uttarakhand | ~80K | 1.03× | |
| 14 | Chhattisgarh | ~100K | 0.96× | |
| 15 | West Bengal | ~400K | 0.84× | |
| 16 | Sikkim | ~6K | 0.84× | |
| 17 | Nagaland | ~10K | 0.83× | |
| 18 | Arunachal Pradesh | ~8K | 0.80× | |
| 19 | Kerala | ~200K | 0.79× | |
| 20 | Manipur | ~20K | 0.76× | |
| 21 | Mizoram | ~9K | 0.76× | |
| 22 | Jharkhand | ~100K | 0.74× | |
| 23 | Odisha | ~100K | 0.71× | |
| 24 | Meghalaya | ~10K | 0.71× | |
| 25 | Himachal Pradesh | ~40K | 0.66× | |
| 26 | Tripura | ~10K | 0.65× | |
| 27 | Jammu and Kashmir | ~50K | 0.63× | |
| 28 | Bihar | ~200K | 0.62× | |
| 29 | Assam | ~100K | 0.61× |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stamp duty | Business & Career | 2.27× | ||
| 02 | Woods | Music & Radio | 2.17× | ||
| 03 | Gated community | Home & Garden | 2.03× | ||
| 04 | Community centre | Politics & Society | 1.93× | ||
| 05 | Sector 1 (Bucharest) | Travel & Leisure | 1.91× | ||
| 06 | Gymnasium (school) | Kids & Family | 1.87× | ||
| 07 | Housing.com | Home & Garden | 1.76× | ||
| 08 | Terraced house | Home & Garden | 1.75× | ||
| 09 | Real estate development | Business & Career | 1.69× | ||
| 10 | NoBroker.com | Business & Career | 1.69× | ||
| 11 | Residential area | Home & Garden | 1.65× | ||
| 12 | MagicBricks | Home & Garden | 1.63× | ||
| 13 | Peer-to-peer lending | Business & Career | 1.62× | ||
| 14 | Badlapur | Movies & TV | 1.61× | ||
| 15 | Real estate broker | Home & Garden | 1.61× | ||
| 16 | Real property | Home & Garden | 1.59× | ||
| 17 | Bungalow | Home & Garden | 1.55× | ||
| 18 | General contractor | Business & Career | 1.55× | ||
| 19 | Lodha Group | Business & Career | 1.52× | ||
| 20 | Zari | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.12× | |
| DIY Mentality | THRILL | 1.03× | |
| Family Orientation | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Sustainability | BALANCE | 0.82× | |
| Early Adopter Mentality | POWER | 0.82× |
Real estate has an estimated audience of 16,780,736 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.4% of Real estate fans are female, 76.6% are male, with an average age of 34.5 years.
Real estate fans show strongest brand affinity for Real estate development (1.69×), Real property (1.59×), and MagicBricks (1.63×) over the country average.
Real estate fans in India are most concentrated in Maharashtra (reach ~1.5M), Uttar Pradesh (reach ~1M), and Karnataka (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Real estate itself, the audience over-indexes on Real property (1.59×), MagicBricks (1.63×), Gated community (2.03×), and Residential area (1.65×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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