Real estate Audience in United States

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Real estate has an estimated audience of 103,011,674 people in United States. 52.9% are female, 47.1% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Retirement community, Medigap, Retirement home, Medicare Advantage, Woods.

The average Real estate fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Retirement community, Medigap, Retirement home, with strongest over-indexing on Retirement community (1.55× the country average). Demographically, the Real estate audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

Demographics of Real estate fans

Demographic split for Real estate audience in United States
MetricValue
Female52.9%
Male47.1%
Average age42.1
Estimated audience size103,011,674

Audience persona

The typical Real estate fan in United States is balanced, around 42.1 years old, with strong Extroversion tendencies and a notable affinity for Retirement community.

Top regions in United States

Top regions ranked by reach for Real estate in United States
RegionReachAffinity
California12,026,2741.06×
Texas9,513,2511.07×
Florida7,830,0411.12×
New York6,626,3601.15×
Illinois3,703,7961.08×
Pennsylvania3,593,5351.04×
North Carolina3,415,2451.1×
Georgia3,387,5511.07×
Ohio2,859,4810.9×
Michigan2,734,6151.02×
New Jersey2,564,5400.98×
Virginia2,527,4641.01×
Washington2,413,9431.17×
Massachusetts2,217,7631.09×
Tennessee2,112,1781.02×
Arizona1,919,1630.91×
Oregon1,835,3201.55×
Colorado1,668,0371.03×
Missouri1,658,8651×
Indiana1,651,8790.88×
Maryland1,614,9610.91×
South Carolina1,591,0571.03×
Alabama1,505,9231.05×
Wisconsin1,501,0400.97×
Minnesota1,381,7550.94×
Louisiana1,380,5251.04×
Kentucky1,072,6140.83×
Connecticut1,070,2821.04×
Oklahoma1,063,8250.93×
Arkansas972,3531.15×
Nevada959,4720.96×
Utah918,0171×
Mississippi899,6071.06×
Kansas840,1311.03×
Iowa715,2780.84×
Idaho507,4750.98×
New Mexico469,1350.91×
Nebraska454,9620.88×
New Hampshire440,8931.09×
Hawaii415,0010.94×
Maine396,9781.08×
West Virginia377,1080.79×
Washington, District of Columbia315,6231.02×
Montana277,3290.97×
Rhode Island275,2770.84×
Delaware248,8120.88×
Alaska210,5740.96×
South Dakota193,4340.81×
Vermont176,5070.98×
North Dakota172,8200.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Real estate audience
BrandAffinityCategory
Retirement community1.55×Kids & Family
Medigap1.58×Politics & Society
Retirement home1.63×Home & Garden
Medicare Advantage1.56×Health
Woods1.55×Music & Radio
Cost of living1.57×Politics & Society
Advance health care directive1.56×Health
Grand Turk Island1.57×Travel & Leisure
Levothyroxine1.6×Health
Edina Realty1.6×Home & Garden
C.I.D. (Indian TV series)1.51×Movies & TV
Yuck1.55×Music & Radio
La Luz1.55×Music & Radio
Hotlist1.53×Internet & Social Media
Jeff Martin (Canadian musician)1.55×Music & Radio
Being Dead1.55×Music & Radio
Hovvdy1.56×Music & Radio
Amen Dunes1.54×Music & Radio
Rolling Blackouts Coastal Fever1.55×Music & Radio
Trace Mountains1.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Real estate audience
TraitClusterScore
ExtroversionTHRILL1.08
Design AffinityPREMIUM1.04
Family OrientationCONSERVATISM1.01
Price SensitivityPREMIUM1.01
Social Media UsageJOY0.99
Sports ActivityPOWER0.97

Worldwide distribution

Worldwide audience distribution share by country for Real estate
CountryShare
United States21.3%
Brazil4.6%
Italy4.3%

See Real estate audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Real estate have in United States?

Real estate has an estimated audience of 103,011,674 people in United States, concentrated in California and Texas.

What is the gender split and age of Real estate fans?

52.9% of Real estate fans are female, 47.1% are male, with an average age of 42.1 years.

Which brands do Real estate fans like most?

Real estate fans show strongest brand affinity for Retirement community (1.55×), Medigap (1.58×), and Retirement home (1.63×) over the country average.

Where do Real estate fans live in United States?

Real estate fans in United States are most concentrated in California (reach 12,026,274), Texas (reach 9,513,251), and Florida (reach 7,830,041). These three regions account for the largest share of the active audience.

What other brands do Real estate fans also like?

Beyond Real estate itself, the audience over-indexes on Medigap (1.58×), Retirement home (1.63×), Medicare Advantage (1.56×), and Woods (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.