Real estate Audience in Brazil
Real estate has an estimated audience of 22,348,061 people in Brazil. 56.4% are female, 43.6% are male, average age 42.7. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Real estate fan in Brazil is 42.7 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Real estate audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Real estate fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 42.7 |
| Estimated audience size | 22,348,061 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 10,593,421 | 1.82× |
| Rio de Janeiro | 3,028,697 | 1.45× |
| Minas Gerais | 2,761,245 | 1.19× |
| Santa Catarina | 1,953,895 | 1.91× |
| Rio Grande do Sul | 1,882,613 | 1.43× |
| Paraná | 1,880,012 | 1.38× |
| Bahia | 1,226,393 | 0.83× |
| Pernambuco | 960,142 | 0.94× |
| Goiás | 916,389 | 1.07× |
| Ceará | 840,019 | 0.86× |
| Federal District | 589,532 | 1.58× |
| Espírito Santo | 560,888 | 1.2× |
| Pará | 457,736 | 0.63× |
| Paraíba | 419,361 | 0.93× |
| Maranhão | 338,287 | 0.61× |
| Mato Grosso | 331,370 | 0.79× |
| Rio Grande do Norte | 328,470 | 0.88× |
| Sergipe | 324,503 | 1.39× |
| Mato Grosso do Sul | 289,840 | 0.89× |
| Amazonas | 283,329 | 0.73× |
| Alagoas | 243,958 | 0.75× |
| Piauí | 190,659 | 0.61× |
| Rondônia | 103,661 | 0.56× |
| Tocantins | 82,741 | 0.56× |
| Roraima | 53,410 | 0.85× |
| Amapá | 52,186 | 0.66× |
| Acre | 39,221 | 0.5× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.4 |
| Creativity | OPEN | 2.07 |
| Mindfulness | BALANCE | 2.03 |
| Family Orientation | CONSERVATISM | 1.65 |
| Sports Activity | POWER | 1.56 |
| Urban Lifestyle | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
See Real estate audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.