A data profile of the people who buy, follow and care about Real estate in United Kingdom — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 17,706,829 people in United Kingdom.
The average Real estate fan in United Kingdom is 44.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Home Interior Design, Renovation, Luxury real estate, with strongest over-indexing on Home Interior Design (2.21× the country average).
Demographically, the Real estate audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Real estate fan in United Kingdom is balanced, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Home Interior Design.
The key figures that characterise the Real estate profile in United Kingdom.
54.5% are female, 45.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 44.8 |
| Estimated audience size | 17,706,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Real estate audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
Where the Real estate audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~4M | 1.68× | |
| 02 | North West | ~3M | 1.49× | |
| 03 | England | ~13M | 1.18× | |
| 04 | Northern Ireland | ~600K | 1.12× | |
| 05 | East of England | ~2M | 1.09× | |
| 06 | South East | ~2.5M | 1.05× | |
| 07 | South West | ~1.5M | 0.95× | |
| 08 | Scotland | ~1.5M | 0.90× | |
| 09 | East Midlands | ~1M | 0.84× | |
| 10 | Wales | ~800K | 0.81× | |
| 11 | North East | ~500K | 0.68× | |
| 12 | West Midlands | ~500K | 0.66× | |
| 13 | Yorkshire and the Humber | ~900K | 0.65× |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 2.43× | ||
| 02 | Luxury real estate | Business & Career | 2.33× | ||
| 03 | Architecture & Interior Design | Home & Garden | 2.26× | ||
| 04 | Home Interior Design | Home & Garden | 2.21× | ||
| 05 | Home décor products | Home & Garden | 2.13× | ||
| 06 | Mortgage calculator | Home & Garden | 2.08× | ||
| 07 | Home Design | Home & Garden | 1.97× | ||
| 08 | Home Interiors | Home & Garden | 1.91× | ||
| 09 | Property finder | Home & Garden | 1.90× | ||
| 10 | Starter home | Home & Garden | 1.88× | ||
| 11 | Home Renovations | Home & Garden | 1.83× | ||
| 12 | H.O.M.E. | Home & Garden | 1.80× | ||
| 13 | Real estate development | Business & Career | 1.69× | ||
| 14 | Bedroom furniture | Home & Garden | 1.69× | ||
| 15 | Houseplant | Home & Garden | 1.62× | ||
| 16 | Kitchenware | Home & Garden | 1.59× | ||
| 17 | Home decorating ideas | Home & Garden | 1.59× | ||
| 18 | Home construction | Home & Garden | 1.58× | ||
| 19 | First-time buyer | Shopping | 1.57× | ||
| 20 | Renovation | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.53× | |
| Quality Awareness | PREMIUM | 1.30× | |
| Luxury Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.86× |
Real estate has an estimated audience of 17,706,829 people in United Kingdom, concentrated in England and Greater London.
54.5% of Real estate fans are female, 45.5% are male, with an average age of 44.8 years.
Real estate fans show strongest brand affinity for Home Interior Design (2.21×), Renovation (1.55×), and Luxury real estate (2.33×) over the country average.
Real estate fans in United Kingdom are most concentrated in England (reach ~13M), Greater London (reach ~4M), and North West (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Real estate itself, the audience over-indexes on Renovation (1.55×), Luxury real estate (2.33×), Mortgage calculator (2.08×), and Property finder (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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