A data profile of the people who buy, follow and care about Home Interior Design in United Kingdom — modelled from more than twelve digital signal sources. Home Interior Design has an estimated audience of 6,819,047 people in United Kingdom.
Home Interior Design fans in United Kingdom are concentrated in England, with strong brand affinity for Do it yourself (DIY).
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Do it yourself (DIY), Property finder, Renovation, with strongest over-indexing on Do it yourself (DIY) (8.3× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Home Interior Design fan in United Kingdom shows strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Home Interior Design profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 6,819,047 |
of the worldwide Home Interior Design audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 7.5% |
| United Kingdom | 7.0% |
Where the Home Interior Design audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5M | 1.23× | |
| 02 | Scotland | ~600K | 1.00× | |
| 03 | Wales | ~400K | 0.97× | |
| 04 | Northern Ireland | ~200K | 0.96× |
The strongest cross-interests of the Home Interior Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Do it yourself (DIY) | Home & Garden | 8.30× | ||
| 02 | Property finder | Home & Garden | 5.16× | ||
| 03 | Modern architecture | Arts & Culture | 3.79× | ||
| 04 | Renovation | Home & Garden | 3.47× | ||
| 05 | Art exhibition | Arts & Culture | 3.05× | ||
| 06 | Ocado | Shopping | 2.98× | ||
| 07 | Livemusic | Music & Radio | 2.85× | ||
| 08 | Etsy | Fashion & Accessoires | 2.70× | ||
| 09 | New Look | Fashion & Accessoires | 2.69× | ||
| 10 | B&Q | Shopping | 2.42× | ||
| 11 | Fine art | Business & Career | 2.38× | ||
| 12 | Dunelm | Home & Garden | 2.34× | ||
| 13 | Zoopla | Business & Career | 2.22× | ||
| 14 | Real estate | Business & Career | 2.21× | ||
| 15 | IKEA | Home & Garden | 2.05× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.87× | ||
| 17 | Veganism | Food & Beverages | 1.86× | ||
| 18 | Cooking | Food & Beverages | 1.85× | ||
| 19 | Crafts | Home & Garden | 1.85× | ||
| 20 | Rock music | Music & Radio | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 4.36× | |
| Design Affinity | PREMIUM | 2.45× | |
| Urban Lifestyle | OPEN | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.93× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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