A data profile of the people who buy, follow and care about Property finder in United Kingdom — modelled from more than twelve digital signal sources. Property finder has an estimated audience of 7,535,978 people in United Kingdom.
The average Property finder fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Starter home, First-time home buyer grant, Mortgage calculator, with strongest over-indexing on Starter home (9.03× the country average).
Demographically, the Property finder audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Property finder fan in United Kingdom is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Starter home.
The key figures that characterise the Property finder profile in United Kingdom.
56.7% are female, 43.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 44.1 |
| Estimated audience size | 7,535,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Property finder audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 10.2% |
| China | 6.7% |
Where the Property finder audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~2.5M | 2.33× | |
| 02 | England | ~5.5M | 1.45× | |
| 03 | North West | ~900K | 1.13× | |
| 04 | South East | ~1M | 1.10× | |
| 05 | East of England | ~700K | 1.07× | |
| 06 | Scotland | ~700K | 0.99× | |
| 07 | Northern Ireland | ~200K | 0.90× | |
| 08 | South West | ~500K | 0.86× | |
| 09 | Wales | ~400K | 0.86× | |
| 10 | East Midlands | ~400K | 0.81× | |
| 11 | North East | ~200K | 0.76× | |
| 12 | West Midlands | ~200K | 0.70× | |
| 13 | Yorkshire and the Humber | ~400K | 0.64× |
The strongest cross-interests of the Property finder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 9.74× | ||
| 02 | Starter home | Home & Garden | 9.03× | ||
| 03 | For sale by owner | Home & Garden | 8.56× | ||
| 04 | Real estate investment club | Business & Career | 8.21× | ||
| 05 | Creative real estate investing | Business & Career | 7.75× | ||
| 06 | Mortgage calculator | Home & Garden | 7.09× | ||
| 07 | Architecture & Interior Design | Home & Garden | 6.31× | ||
| 08 | Home Renovations | Home & Garden | 5.36× | ||
| 09 | Home Interiors | Home & Garden | 5.29× | ||
| 10 | Home decorating ideas | Home & Garden | 5.17× | ||
| 11 | Home Interior Design | Home & Garden | 5.16× | ||
| 12 | Home construction | Home & Garden | 4.81× | ||
| 13 | Home Design | Home & Garden | 4.72× | ||
| 14 | First-time buyer | Shopping | 4.61× | ||
| 15 | H.O.M.E. | Home & Garden | 4.51× | ||
| 16 | Architecture & Design | Business & Career | 4.33× | ||
| 17 | Real estate development | Business & Career | 4.03× | ||
| 18 | Home repair | Home & Garden | 3.66× | ||
| 19 | Renovation | Home & Garden | 2.96× | ||
| 20 | Zoopla | Business & Career | 2.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.68× | |
| Design Affinity | PREMIUM | 2.67× | |
| Luxury Orientation | PREMIUM | 2.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.78× | |
| Tradition | CONSERVATISM | 0.78× |
Property finder has an estimated audience of 7,535,978 people in United Kingdom, concentrated in England and Greater London.
56.7% of Property finder fans are female, 43.3% are male, with an average age of 44.1 years.
Property finder fans show strongest brand affinity for Starter home (9.03×), First-time home buyer grant (9.74×), and Mortgage calculator (7.09×) over the country average.
Property finder fans in United Kingdom are most concentrated in England (reach ~5.5M), Greater London (reach ~2.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Property finder itself, the audience over-indexes on First-time home buyer grant (9.74×), Mortgage calculator (7.09×), For sale by owner (8.56×), and Home construction (4.81×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Property finder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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