Renovation Audience in United Kingdom
Renovation has an estimated audience of 13,456,620 people in United Kingdom. 56.2% are female, 43.8% are male, average age 46.9. Top regions: England, Greater London, South East. Top brand affinities: B&Q, IKEA, Dunelm, Kitchen, Home Interior Design.
The average Renovation fan in United Kingdom is 46.9 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include B&Q, IKEA, Dunelm, with strongest over-indexing on B&Q (2.84× the country average). Demographically, the Renovation audience skews more female with an average age of 46.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Renovation fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 46.9 |
| Estimated audience size | 13,456,620 |
Audience persona
The typical Renovation fan in United Kingdom is more female, around 46.9 years old, with strong DIY Mentality tendencies and a notable affinity for B&Q.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,092,465 | 1× |
| Greater London | 1,871,969 | 1.07× |
| South East | 1,669,849 | 0.92× |
| North West | 1,659,314 | 1.15× |
| Scotland | 1,267,366 | 1.05× |
| East of England | 1,185,318 | 0.96× |
| South West | 1,083,043 | 0.98× |
| Wales | 903,463 | 1.18× |
| East Midlands | 901,443 | 0.95× |
| Yorkshire and the Humber | 740,049 | 0.68× |
| Northern Ireland | 519,016 | 1.25× |
| West Midlands | 408,924 | 0.71× |
| North East | 302,484 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| B&Q | 2.84× | Shopping |
| IKEA | 2.39× | Home & Garden |
| Dunelm | 2.65× | Home & Garden |
| Kitchen | 2.05× | Home & Garden |
| Home Interior Design | 3.47× | Home & Garden |
| Wickes | 2.59× | Home & Garden |
| House | 1.94× | Home & Garden |
| Landscape design | 3.22× | Business & Career |
| Home Design | 3.22× | Home & Garden |
| Bathroom | 2.2× | Home & Garden |
| Luxury real estate | 3.43× | Business & Career |
| Home improvement | 1.7× | Home & Garden |
| Bedroom furniture | 3.51× | Home & Garden |
| Home repair | 2.69× | Home & Garden |
| Matalan | 2.04× | Shopping |
| Kitchenware | 2.77× | Home & Garden |
| Harrods | 2.14× | Shopping |
| DFS (British retailer) | 3.24× | Shopping |
| John Lewis (department store) | 1.71× | Shopping |
| Carpentry | 2.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.27 |
| Design Affinity | PREMIUM | 1.97 |
| Luxury Orientation | PREMIUM | 1.89 |
| Sustainability | BALANCE | 1.61 |
| Quality Awareness | PREMIUM | 1.6 |
| Indulgence | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
See Renovation audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Renovation have in United Kingdom?
Renovation has an estimated audience of 13,456,620 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Renovation fans?
56.2% of Renovation fans are female, 43.8% are male, with an average age of 46.9 years.
Which brands do Renovation fans like most?
Renovation fans show strongest brand affinity for B&Q (2.84×), IKEA (2.39×), and Dunelm (2.65×) over the country average.
Where do Renovation fans live in United Kingdom?
Renovation fans in United Kingdom are most concentrated in England (reach 10,092,465), Greater London (reach 1,871,969), and South East (reach 1,669,849). These three regions account for the largest share of the active audience.
What other brands do Renovation fans also like?
Beyond Renovation itself, the audience over-indexes on IKEA (2.39×), Dunelm (2.65×), Kitchen (2.05×), and Home Interior Design (3.47×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.