Home repair Audience in United Kingdom
Home repair has an estimated audience of 8,783,016 people in United Kingdom. 51.0% are female, 49.0% are male, average age 44.6. Top regions: England, South East, East of England. Top brand affinities: Sports nutrition, Home business, Diabetes mellitus awareness, Purchase discount, Drinking establishment.
The average Home repair fan in United Kingdom is 44.6 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Sports nutrition, Home business, Diabetes mellitus awareness, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Home repair audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home repair fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 44.6 |
| Estimated audience size | 8,783,016 |
Audience persona
The typical Home repair fan in United Kingdom is balanced, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,587,262 | 0.95× |
| South East | 1,142,527 | 0.97× |
| East of England | 759,281 | 0.95× |
| South West | 747,830 | 1.04× |
| Scotland | 692,486 | 0.88× |
| Yorkshire and the Humber | 638,225 | 0.9× |
| North West | 549,170 | 0.59× |
| Wales | 547,419 | 1.09× |
| North East | 516,605 | 1.51× |
| West Midlands | 482,453 | 1.28× |
| East Midlands | 473,998 | 0.77× |
| Northern Ireland | 291,721 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Home business | 14.82× | Business & Career |
| Diabetes mellitus awareness | 14.42× | Health |
| Purchase discount | 12.31× | Shopping |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Renovation | 3.58× | Home & Garden |
| Expensive Taste | 4.72× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Starter home | 4.87× | Home & Garden |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Luxury yacht | 5.54× | Travel & Leisure |
| Ornamental plant | 4.74× | Home & Garden |
| Mortgage calculator | 4.29× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.03 |
| Design Affinity | PREMIUM | 2.01 |
| Indulgence | JOY | 1.95 |
| Family Orientation | CONSERVATISM | 1.89 |
| Luxury Orientation | PREMIUM | 1.63 |
| Convenience Orientation | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
See Home repair audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Home repair have in United Kingdom?
Home repair has an estimated audience of 8,783,016 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Home repair fans?
51.0% of Home repair fans are female, 49.0% are male, with an average age of 44.6 years.
Which brands do Home repair fans like most?
Home repair fans show strongest brand affinity for Sports nutrition (18.15×), Home business (14.82×), and Diabetes mellitus awareness (14.42×) over the country average.
Where do Home repair fans live in United Kingdom?
Home repair fans in United Kingdom are most concentrated in England (reach 6,587,262), South East (reach 1,142,527), and East of England (reach 759,281). These three regions account for the largest share of the active audience.
What other brands do Home repair fans also like?
Beyond Home repair itself, the audience over-indexes on Home business (14.82×), Diabetes mellitus awareness (14.42×), Purchase discount (12.31×), and Drinking establishment (10.44×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.