A data profile of the people who buy, follow and care about Home repair in Canada — modelled from more than twelve digital signal sources. Home repair has an estimated audience of 5,540,861 people in Canada.
The average Home repair fan in Canada is 41.8 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Renovation, Sustainable energy, IKEA, with strongest over-indexing on Renovation (3.17× the country average).
Demographically, the Home repair audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Home repair fan in Canada is more male, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Renovation.
The key figures that characterise the Home repair profile in Canada.
44.9% are female, 55.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 41.8 |
| Estimated audience size | 5,540,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Home repair audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
Where the Home repair audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.20× | |
| 02 | Prince Edward Island | ~30K | 1.17× | |
| 03 | Newfoundland and Labrador | ~90K | 1.01× | |
| 04 | Nova Scotia | ~200K | 0.99× | |
| 05 | New Brunswick | ~100K | 0.99× | |
| 06 | British Columbia | ~800K | 0.96× | |
| 07 | Manitoba | ~200K | 0.95× | |
| 08 | Saskatchewan | ~200K | 0.95× | |
| 09 | Alberta | ~600K | 0.91× | |
| 10 | Quebec | ~1M | 0.79× |
The strongest cross-interests of the Home repair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 6.81× | ||
| 02 | Sustainable energy | Home & Garden | 3.67× | ||
| 03 | Renovation | Home & Garden | 3.17× | ||
| 04 | Home automation | Technology & Electronics | 3.17× | ||
| 05 | Family car | Cars & Mobility | 3.07× | ||
| 06 | First class travel | Travel & Leisure | 2.73× | ||
| 07 | Kitchenware | Home & Garden | 2.56× | ||
| 08 | Bad Bunny | Music & Radio | 2.45× | ||
| 09 | Renewable energy | Business & Career | 2.43× | ||
| 10 | Lottery | Games | 2.40× | ||
| 11 | First-time buyer | Shopping | 2.37× | ||
| 12 | Mortgage loans | Business & Career | 2.01× | ||
| 13 | IKEA | Home & Garden | 2.00× | ||
| 14 | Internet & Social Media | 1.73× | |||
| 15 | Organic food | Food & Beverages | 1.72× | ||
| 16 | Internet & Social Media | 1.60× | |||
| 17 | Home Appliances | Home & Garden | 1.60× | ||
| 18 | Furniture | Home & Garden | 1.58× | ||
| 19 | Home improvement | Home & Garden | 1.55× | ||
| 20 | Barbecue | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.63× | |
| Indulgence | JOY | 2.36× | |
| Design Affinity | PREMIUM | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Spirituality | BALANCE | 0.89× |
Home repair has an estimated audience of 5,540,861 people in Canada, concentrated in Ontario and Quebec.
44.9% of Home repair fans are female, 55.1% are male, with an average age of 41.8 years.
Home repair fans show strongest brand affinity for Renovation (3.17×), Sustainable energy (3.67×), and IKEA (2.0×) over the country average.
Home repair fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Home repair itself, the audience over-indexes on Sustainable energy (3.67×), IKEA (2.0×), Home improvement (1.55×), and Furniture (1.58×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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