Home repair Audience in Canada
Home repair has an estimated audience of 5,540,861 people in Canada. 44.9% are female, 55.1% are male, average age 41.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Renovation, LinkedIn, Sustainable energy, IKEA, Home improvement.
The average Home repair fan in Canada is 41.8 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Renovation, LinkedIn, Sustainable energy, with strongest over-indexing on Renovation (3.17× the country average). Demographically, the Home repair audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home repair fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 41.8 |
| Estimated audience size | 5,540,861 |
Audience persona
The typical Home repair fan in Canada is more male, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Renovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,779,515 | 1.2× |
| Quebec | 1,043,124 | 0.79× |
| British Columbia | 793,221 | 0.96× |
| Alberta | 621,757 | 0.91× |
| Manitoba | 195,998 | 0.95× |
| Saskatchewan | 167,336 | 0.95× |
| Nova Scotia | 163,682 | 0.99× |
| New Brunswick | 126,559 | 0.99× |
| Newfoundland and Labrador | 85,486 | 1.01× |
| Prince Edward Island | 31,838 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renovation | 3.17× | Home & Garden |
| 2.15× | Internet & Social Media | |
| Sustainable energy | 3.67× | Home & Garden |
| IKEA | 2.0× | Home & Garden |
| Home improvement | 1.55× | Home & Garden |
| Furniture | 1.58× | Home & Garden |
| First-time buyer | 2.37× | Shopping |
| Mortgage loans | 2.01× | Business & Career |
| First class travel | 2.73× | Travel & Leisure |
| 1.6× | Internet & Social Media | |
| Home automation | 3.17× | Technology & Electronics |
| Organic food | 1.72× | Food & Beverages |
| Kitchenware | 2.56× | Home & Garden |
| Barbecue | 1.53× | Food & Beverages |
| Home Appliances | 1.6× | Home & Garden |
| Bad Bunny | 2.45× | Music & Radio |
| 1.73× | Internet & Social Media | |
| Renewable energy | 2.43× | Business & Career |
| Family car | 3.07× | Cars & Mobility |
| Elderly care | 6.81× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.63 |
| Indulgence | JOY | 2.36 |
| Design Affinity | PREMIUM | 2.08 |
| Quality Awareness | PREMIUM | 2.07 |
| Convenience Orientation | PREMIUM | 2.03 |
| Sustainability | BALANCE | 1.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| China | 5.1% |
See Home repair audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Home repair have in Canada?
Home repair has an estimated audience of 5,540,861 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Home repair fans?
44.9% of Home repair fans are female, 55.1% are male, with an average age of 41.8 years.
Which brands do Home repair fans like most?
Home repair fans show strongest brand affinity for Renovation (3.17×), LinkedIn (2.15×), and Sustainable energy (3.67×) over the country average.
Where do Home repair fans live in Canada?
Home repair fans in Canada are most concentrated in Ontario (reach 2,779,515), Quebec (reach 1,043,124), and British Columbia (reach 793,221). These three regions account for the largest share of the active audience.
What other brands do Home repair fans also like?
Beyond Home repair itself, the audience over-indexes on LinkedIn (2.15×), Sustainable energy (3.67×), IKEA (2.0×), and Home improvement (1.55×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Home repair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.