A data profile of the people who buy, follow and care about Barbecue in Canada — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 8,015,569 people in Canada.
The average Barbecue fan in Canada is 43.6 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Tim Horton, PlayNow.com, Google Maps, with strongest over-indexing on Tim Horton (1.76× the country average).
Demographically, the Barbecue audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Barbecue fan in Canada is balanced, around 43.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Barbecue profile in Canada.
51.9% are female, 48.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 43.6 |
| Estimated audience size | 8,015,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Barbecue audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
Where the Barbecue audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~6M | 3.16× | |
| 02 | Ontario | ~3.5M | 0.97× | |
| 03 | New Brunswick | ~200K | 0.92× | |
| 04 | Alberta | ~800K | 0.82× | |
| 05 | British Columbia | ~1M | 0.81× | |
| 06 | Nova Scotia | ~200K | 0.81× | |
| 07 | Prince Edward Island | ~30K | 0.77× | |
| 08 | Newfoundland and Labrador | ~90K | 0.70× | |
| 09 | Saskatchewan | ~200K | 0.69× | |
| 10 | Manitoba | ~200K | 0.68× |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Firehouse Subs | Food & Beverages | 2.19× | ||
| 02 | The UPS Store | Shopping | 2.13× | ||
| 03 | PlayNow.com | Games | 1.96× | ||
| 04 | Rexall | Shopping | 1.95× | ||
| 05 | Metropolis at Metrotown | Travel & Leisure | 1.91× | ||
| 06 | Chipotle Mexican Grill | Food & Beverages | 1.83× | ||
| 07 | Google Maps | Internet & Social Media | 1.82× | ||
| 08 | Five Guys | Food & Beverages | 1.81× | ||
| 09 | Tim Horton | Sports | 1.76× | ||
| 10 | Chick-fil-A | Food & Beverages | 1.72× | ||
| 11 | Starter home | Home & Garden | 1.71× | ||
| 12 | Office 365 | Technology & Electronics | 1.69× | ||
| 13 | Burger King | Food & Beverages | 1.63× | ||
| 14 | Dollar Tree | Shopping | 1.58× | ||
| 15 | Wendy's | Food & Beverages | 1.56× | ||
| 16 | Home repair | Home & Garden | 1.53× | ||
| 17 | Mortgage calculator | Home & Garden | 1.53× | ||
| 18 | Catherine O'Hara | Movies & TV | 1.52× | ||
| 19 | Dollarama | Shopping | 1.50× | ||
| 20 | Yahoo! Finance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.18× | |
| Early Adopter Mentality | POWER | 2.08× | |
| Career Orientation | POWER | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Spirituality | BALANCE | 0.90× |
Barbecue has an estimated audience of 8,015,569 people in Canada, concentrated in Quebec and Ontario.
51.9% of Barbecue fans are female, 48.1% are male, with an average age of 43.6 years.
Barbecue fans show strongest brand affinity for Tim Horton (1.76×), PlayNow.com (1.96×), and Google Maps (1.82×) over the country average.
Barbecue fans in Canada are most concentrated in Quebec (reach ~6M), Ontario (reach ~3.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Barbecue itself, the audience over-indexes on PlayNow.com (1.96×), Google Maps (1.82×), Wendy's (1.56×), and Burger King (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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