Barbecue Audience in Canada
Barbecue has an estimated audience of 8,015,569 people in Canada. 51.9% are female, 48.1% are male, average age 43.6. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Tim Horton, PlayNow.com, Google Maps, Burger King, Dollarama.
The average Barbecue fan in Canada is 43.6 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Tim Horton, PlayNow.com, Google Maps, with strongest over-indexing on Tim Horton (1.76× the country average). Demographically, the Barbecue audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Barbecue fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 43.6 |
| Estimated audience size | 8,015,569 |
Audience persona
The typical Barbecue fan in Canada is balanced, around 43.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 6,011,676 | 3.16× |
| Ontario | 3,266,664 | 0.97× |
| British Columbia | 971,445 | 0.81× |
| Alberta | 814,205 | 0.82× |
| Manitoba | 204,788 | 0.68× |
| Nova Scotia | 193,278 | 0.81× |
| Saskatchewan | 176,064 | 0.69× |
| New Brunswick | 170,955 | 0.92× |
| Newfoundland and Labrador | 85,360 | 0.7× |
| Prince Edward Island | 30,460 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.76× | Sports |
| PlayNow.com | 1.96× | Games |
| Google Maps | 1.82× | Internet & Social Media |
| Burger King | 1.63× | Food & Beverages |
| Dollarama | 1.5× | Shopping |
| Home repair | 1.53× | Home & Garden |
| The UPS Store | 2.13× | Shopping |
| Starter home | 1.71× | Home & Garden |
| Rexall | 1.95× | Shopping |
| Metropolis at Metrotown | 1.91× | Travel & Leisure |
| Yahoo! Finance | 1.5× | Business & Career |
| Chick-fil-A | 1.72× | Food & Beverages |
| Office 365 | 1.69× | Technology & Electronics |
| Catherine O'Hara | 1.52× | Movies & TV |
| Dollar Tree | 1.58× | Shopping |
| Mortgage calculator | 1.53× | Home & Garden |
| Firehouse Subs | 2.19× | Food & Beverages |
| Five Guys | 1.81× | Food & Beverages |
| Wrench | 1.7× | Home & Garden |
| Chipotle Mexican Grill | 1.83× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.18 |
| Early Adopter Mentality | POWER | 2.08 |
| Career Orientation | POWER | 2.05 |
| Individualism | JOY | 1.98 |
| Sports Activity | POWER | 1.68 |
| Need for Security | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
See Barbecue audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Barbecue have in Canada?
Barbecue has an estimated audience of 8,015,569 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Barbecue fans?
51.9% of Barbecue fans are female, 48.1% are male, with an average age of 43.6 years.
Which brands do Barbecue fans like most?
Barbecue fans show strongest brand affinity for Tim Horton (1.76×), PlayNow.com (1.96×), and Google Maps (1.82×) over the country average.
Where do Barbecue fans live in Canada?
Barbecue fans in Canada are most concentrated in Quebec (reach 6,011,676), Ontario (reach 3,266,664), and British Columbia (reach 971,445). These three regions account for the largest share of the active audience.
What other brands do Barbecue fans also like?
Beyond Barbecue itself, the audience over-indexes on PlayNow.com (1.96×), Google Maps (1.82×), Burger King (1.63×), and Dollarama (1.5×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.