A data profile of the people who buy, follow and care about Wendy's in Canada — modelled from more than twelve digital signal sources. Wendy's has an estimated audience of 6,412,478 people in Canada.
The average Wendy's fan in Canada is 38.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Tim Horton, KFC, Burger King, with strongest over-indexing on Tim Horton (1.69× the country average).
Demographically, the Wendy's audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Wendy's fan in Canada is balanced, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Wendy's profile in Canada.
49.7% are female, 50.3% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 38.1 |
| Estimated audience size | 6,412,478 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Wendy's audience comes from Canada.
| Country | Share |
|---|---|
| United States | 77.9% |
| Canada | 8.9% |
| United Kingdom | 2.2% |
Where the Wendy's audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~1K | 1.53× | |
| 02 | Alberta | <1K | 1.30× | |
| 03 | Nova Scotia | <1K | 1.18× | |
| 04 | British Columbia | <1K | 1.11× | |
| 05 | New Brunswick | <1K | 1.04× | |
| 06 | Manitoba | <1K | 0.93× | |
| 07 | Prince Edward Island | <1K | 0.81× | |
| 08 | Newfoundland and Labrador | <1K | 0.75× | |
| 09 | Saskatchewan | <1K | 0.74× | |
| 10 | Quebec | <1K | 0.61× |
The strongest cross-interests of the Wendy's audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KFC | Food & Beverages | 3.80× | ||
| 02 | Party City | Kids & Family | 3.27× | ||
| 03 | Burger King | Food & Beverages | 3.16× | ||
| 04 | Taco Bell | Food & Beverages | 3.00× | ||
| 05 | Save-On-Foods | Food & Beverages | 2.79× | ||
| 06 | Home Hardware | Home & Garden | 2.69× | ||
| 07 | Boston Pizza | Food & Beverages | 2.69× | ||
| 08 | Pizza Hut | Food & Beverages | 2.50× | ||
| 09 | TD Canada Trust | Business & Career | 2.49× | ||
| 10 | Domino's Pizza | Food & Beverages | 2.38× | ||
| 11 | Pizza Pizza | Food & Beverages | 2.33× | ||
| 12 | Toronto-Dominion Bank | Business & Career | 2.29× | ||
| 13 | McDonald's | Food & Beverages | 2.25× | ||
| 14 | Starbucks | Food & Beverages | 2.10× | ||
| 15 | Bank of Montreal | Business & Career | 2.10× | ||
| 16 | Sportsnet | Sports | 1.96× | ||
| 17 | Staples (Canada) | Business & Career | 1.93× | ||
| 18 | Sport Chek | Shopping | 1.80× | ||
| 19 | Tim Horton | Sports | 1.69× | ||
| 20 | NFL | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.20× | |
| Individualism | JOY | 2.10× | |
| Travelling | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.04× | |
| Spirituality | BALANCE | 1.07× | |
| Career Orientation | POWER | 1.12× |
Wendy's's target market in Canada covers an estimated 6,412,478 people, concentrated in Ontario and British Columbia.
49.7% of the Wendy's audience are female, 50.3% are male, with an average age of 38.1 years.
Wendy's fans show strongest brand affinity for Tim Horton (1.69×), KFC (3.8×), and Burger King (3.16×) over the country average.
Wendy's fans in Canada are most concentrated in Ontario (reach ~1K), British Columbia (reach <1K), and Alberta (reach <1K). These three regions account for the largest share of the active audience.
Beyond Wendy's itself, the audience over-indexes on KFC (3.8×), Burger King (3.16×), Home Hardware (2.69×), and Save-On-Foods (2.79×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Wendy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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