Rascasse Audience Intelligence

Circle K Target Market in United States

A data profile of the people who buy, follow and care about Circle K in United States — modelled from more than twelve digital signal sources. Circle K has an estimated audience of 21,225,666 people in United States.

#10among Supermarket in United States#155among Brand in United States#68in Shopping

The average Circle K fan in United States is 37.9 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Arizona.

Top brand affinities include Sunoco, Wawa Inc., 7-Eleven, with strongest over-indexing on Sunoco (50.7× the country average).

Demographically, the Circle K audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Circle K fan in United States is balanced, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sunoco.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Circle K profile in United States.

Audience size
21.2M
in United States
Gender
49.2%♀
50.8% male
Age
37.9
average years
Country rank
#1524
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Circle K

49.2% are female, 50.8% are male, average age 37.9.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Circle K audience in United States
MetricValue
Female49.2%
Male50.8%
Average age37.9
Estimated audience size21,225,666
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Circle K audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4918%
50+18%
Fig. 04

Worldwide distribution

48.4%

of the worldwide Circle K audience comes from United States.

Worldwide audience distribution share by country for Circle K
CountryShare
United States48.4%
Canada10.5%
Vietnam6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Circle K audience in United States is strongest.

Fig. 05

Top regions by affinity

Circle K customers by region in United States
#RegionReachAffinity×
01Arizona~2.5M5.64×
02New Mexico~300K2.83×
03South Carolina~800K2.73×
04Alaska~100K2.54×
05Florida~3M2.23×
06Alabama~600K2.15×
07North Carolina~1M2.06×
08Louisiana~500K2.02×
09North Dakota~80K1.92×
10Maine~100K1.84×
11Mississippi~300K1.69×
12South Dakota~80K1.67×
13Colorado~500K1.64×
14Texas~2.5M1.49×
15Georgia~900K1.39×
16Kentucky~300K1.38×
17Arkansas~200K1.35×
18Indiana~500K1.32×
19Ohio~800K1.30×
20Tennessee~500K1.29×
21New Hampshire~90K1.16×
22Nevada~200K1.10×
23Montana~60K1.09×
24Illinois~600K0.95×
25Missouri~300K0.83×
26Minnesota~200K0.81×
27Washington~200K0.54×
28California~1M0.50×
29Oregon~100K0.47×
30West Virginia~40K0.45×
31Michigan~200K0.38×
32Vermont~10K0.36×
33New York~400K0.35×
34Wisconsin~80K0.27×
35Virginia~100K0.25×
36Hawaii~20K0.25×
37Iowa~30K0.20×
38Massachusetts~80K0.19×
39Idaho~20K0.18×
40Oklahoma~40K0.16×
41Pennsylvania~100K0.15×
42Rhode Island~10K0.15×
43Delaware~8K0.15×
44Kansas~20K0.14×
45Washington, District of Columbia~8K0.14×
46Nebraska~10K0.13×
47New Jersey~60K0.12×
48Maryland~40K0.12×
49Utah~20K0.11×
50Connecticut~20K0.10×
Fig. 06

Affinity by region

Affinity by region — Circle K, United States
0.10×1.00×5.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Circle K audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Circle K audience
#·InterestCategoryAffinity×
01SunocoCars & Mobility50.70×
02Capri SunFood & Beverages37.86×
03Burn (energy drink)Food & Beverages30.30×
04Four LokoFood & Beverages27.26×
05ARCOCars & Mobility24.63×
06Wawa Inc.Shopping23.44×
07AmpmFood & Beverages23.39×
08RaceTracCars & Mobility23.36×
097-ElevenShopping19.22×
10Speedway LLCFood & Beverages18.82×
11Gordon RamseyFood & Beverages18.29×
12QuikTripShopping16.47×
13TexacoCars & Mobility13.65×
14Kwik TripShopping12.64×
15Tempe, ArizonaTravel & Leisure12.33×
16Market basketShopping9.11×
17Casey's General StoresFood & Beverages8.73×
18SheetzCars & Mobility7.75×
19Pilot Flying JCars & Mobility6.46×
20Dollar GeneralShopping2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Circle K audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Circle K audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.92×
Urban LifestyleOPEN1.28×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Circle K audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.90×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Circle K's target market in United States?

Circle K's target market in United States covers an estimated 21,225,666 people, concentrated in Florida and Texas.

02

What is the gender split and age of Circle K customers?

49.2% of the Circle K audience are female, 50.8% are male, with an average age of 37.9 years.

03

Which brands do Circle K fans like most?

Circle K fans show strongest brand affinity for Sunoco (50.7×), Wawa Inc. (23.44×), and 7-Eleven (19.22×) over the country average.

04

Where do Circle K fans live in United States?

Circle K fans in United States are most concentrated in Florida (reach ~3M), Texas (reach ~2.5M), and Arizona (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Circle K fans also like?

Beyond Circle K itself, the audience over-indexes on Wawa Inc. (23.44×), 7-Eleven (19.22×), QuikTrip (16.47×), and ARCO (24.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Circle K audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Circle K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →