Circle K Audience in United States

Circle K logo

Circle K has an estimated audience of 19,969,320 people in United States. 49.2% are female, 50.8% are male, average age 37.9. Top regions: Florida, Texas, Arizona. Top brand affinities: Sunoco, Wawa Inc., 7-Eleven, QuikTrip, ARCO.

The average Circle K fan in United States is 37.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, Arizona. Top brand affinities include Sunoco, Wawa Inc., 7-Eleven, with strongest over-indexing on Sunoco (50.7× the country average). Demographically, the Circle K audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Circle K fans

Demographic split for Circle K audience in United States
MetricValue
Female49.2%
Male50.8%
Average age37.9
Estimated audience size19,969,320

Audience persona

The typical Circle K fan in United States is balanced, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sunoco.

Top regions in United States

Top regions ranked by reach for Circle K in United States
RegionReachAffinity
Florida3,451,8812.55×
Texas2,690,6711.57×
Arizona1,517,4403.72×
North Carolina1,489,5682.48×
California1,308,2780.6×
Georgia1,046,9151.7×
Ohio990,7121.61×
South Carolina908,1843.02×
Illinois806,8891.21×
Louisiana606,3902.35×
New York605,6770.54×
Tennessee593,2211.48×
Alabama535,1621.92×
Indiana524,7161.44×
Colorado465,0981.48×
Kentucky377,2831.51×
Mississippi295,0141.79×
Missouri287,1170.89×
New Mexico286,6162.86×
Michigan256,9180.49×
Arkansas244,1991.48×
Nevada238,0981.23×
Washington230,3210.57×
Minnesota186,7380.65×
Virginia162,8150.33×
Pennsylvania148,9460.22×
Oregon121,6060.53×
Maine115,3321.61×
Massachusetts97,3920.25×
Wisconsin97,0910.32×
New Hampshire83,0371.06×
New Jersey80,0580.16×
South Dakota74,5151.61×
Maryland52,5510.15×
West Virginia51,0890.55×
Oklahoma46,5850.21×
Iowa45,2590.28×
North Dakota45,1991.1×
Montana37,7470.68×
Alaska30,9210.72×
Kansas28,7660.18×
Connecticut22,2700.11×
Utah22,2530.12×
Hawaii20,3730.24×
Idaho20,3580.2×
Vermont13,9110.4×
Nebraska13,3680.13×
Rhode Island8,7140.14×
Washington, District of Columbia7,8760.13×
Delaware7,6790.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Circle K audience
BrandAffinityCategory
Sunoco50.7×Cars & Mobility
Wawa Inc.23.44×Shopping
7-Eleven19.22×Shopping
QuikTrip16.47×Shopping
ARCO24.63×Cars & Mobility
Speedway LLC18.82×Food & Beverages
RaceTrac23.36×Cars & Mobility
Gordon Ramsey18.29×Food & Beverages
Kwik Trip12.64×Shopping
Ampm23.39×Food & Beverages
Capri Sun37.86×Food & Beverages
Sheetz7.75×Cars & Mobility
Casey's General Stores8.73×Food & Beverages
Burn (energy drink)30.3×Food & Beverages
Market basket9.11×Shopping
Four Loko27.26×Food & Beverages
Pilot Flying J6.46×Cars & Mobility
Texaco13.65×Cars & Mobility
Tempe, Arizona12.33×Travel & Leisure
Dollar General2.11×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Circle K audience
TraitClusterScore
Convenience OrientationPREMIUM1.82
ExtroversionTHRILL1.51
LGBTQ+ IdentityOPEN1.41
Family OrientationCONSERVATISM1.33
Price SensitivityPREMIUM1.28
Career OrientationPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Circle K
CountryShare
United States47.5%
Canada10.3%
Vietnam6.8%

See Circle K audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Circle K have in United States?

Circle K has an estimated audience of 19,969,320 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Circle K fans?

49.2% of Circle K fans are female, 50.8% are male, with an average age of 37.9 years.

Which brands do Circle K fans like most?

Circle K fans show strongest brand affinity for Sunoco (50.7×), Wawa Inc. (23.44×), and 7-Eleven (19.22×) over the country average.

Where do Circle K fans live in United States?

Circle K fans in United States are most concentrated in Florida (reach 3,451,881), Texas (reach 2,690,671), and Arizona (reach 1,517,440). These three regions account for the largest share of the active audience.

What other brands do Circle K fans also like?

Beyond Circle K itself, the audience over-indexes on Wawa Inc. (23.44×), 7-Eleven (19.22×), QuikTrip (16.47×), and ARCO (24.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Circle K. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.