Costco Audience in United States

Costco logo

Costco has an estimated audience of 72,175,459 people in United States. 65.3% are female, 34.7% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, Marshalls, CVS Pharmacy, Home decorating ideas, Fashion Nova.

The average Costco fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, Marshalls, CVS Pharmacy, with strongest over-indexing on Yahoo!奇摩名人娛樂 (1.58× the country average). Demographically, the Costco audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Costco fans

Demographic split for Costco audience in United States
MetricValue
Female65.3%
Male34.7%
Average age40.1
Estimated audience size72,175,459

Audience persona

The typical Costco fan in United States is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Costco in United States
RegionReachAffinity
California16,664,1312.1×
Texas6,010,5700.97×
Florida4,873,2201×
New York3,248,5100.81×
Washington3,211,6752.22×
Illinois2,839,8151.18×
Arizona2,319,2941.57×
New Jersey2,245,6881.22×
Michigan2,184,8571.16×
Georgia2,061,8330.93×
Virginia2,014,7171.15×
Ohio1,948,3970.88×
Pennsylvania1,824,0930.75×
North Carolina1,787,2290.82×
Colorado1,540,2741.35×
Oregon1,532,1381.85×
Maryland1,405,4951.13×
Minnesota1,303,3191.26×
Wisconsin1,210,8701.12×
Utah1,196,0281.85×
Indiana1,150,7450.87×
Tennessee1,136,1240.78×
Nevada1,037,8251.49×
Missouri979,7700.84×
Massachusetts971,8710.68×
South Carolina919,0110.85×
Connecticut780,7681.08×
Hawaii692,5342.23×
Idaho662,9411.83×
Kentucky631,6100.7×
Alabama522,5670.52×
Oklahoma501,0350.63×
Louisiana483,8640.52×
Kansas430,8340.76×
Iowa428,8090.72×
New Mexico349,4390.97×
Nebraska329,7860.91×
Montana275,4931.38×
Alaska214,9221.39×
Mississippi199,5410.34×
Arkansas197,0400.33×
Washington, District of Columbia164,1130.76×
Delaware154,0040.77×
New Hampshire120,5940.42×
North Dakota118,9410.8×
Maine116,8070.45×
Vermont110,9080.88×
South Dakota104,8910.63×
West Virginia101,5480.3×
Rhode Island80,3650.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Costco audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂1.58×Internet & Social Media
Marshalls1.55×Fashion & Accessoires
CVS Pharmacy1.55×Shopping
Home decorating ideas1.94×Home & Garden
Fashion Nova1.55×Shopping
Healthy habits1.6×Health
Dog lovers1.65×Pets & Animals
YouTube Music1.51×Internet & Social Media
Curly Hair1.63×Beauty & Wellness
Infant clothing1.58×Kids & Family
Diaper bag1.71×Kids & Family
Home Design1.55×Home & Garden
HomeGoods1.5×Home & Garden
Health And Beauty1.69×Beauty & Wellness
Hair Extensions1.53×Beauty & Wellness
Boho-chic1.7×Fashion & Accessoires
Architecture & Design1.71×Business & Career
Long hair1.62×Beauty & Wellness
Makeup Tutorials1.63×Beauty & Wellness
Home Interior Design1.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Costco audience
TraitClusterScore
IndulgenceJOY1.55
TravellingTHRILL1.27
Convenience OrientationPREMIUM1.24
Family OrientationCONSERVATISM1.22
Price SensitivityPREMIUM1.2
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Costco
CountryShare
United States52.8%
United Kingdom8.0%
Canada5.8%

See Costco audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Costco have in United States?

Costco has an estimated audience of 72,175,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Costco fans?

65.3% of Costco fans are female, 34.7% are male, with an average age of 40.1 years.

Which brands do Costco fans like most?

Costco fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (1.58×), Marshalls (1.55×), and CVS Pharmacy (1.55×) over the country average.

Where do Costco fans live in United States?

Costco fans in United States are most concentrated in California (reach 16,664,131), Texas (reach 6,010,570), and Florida (reach 4,873,220). These three regions account for the largest share of the active audience.

What other brands do Costco fans also like?

Beyond Costco itself, the audience over-indexes on Marshalls (1.55×), CVS Pharmacy (1.55×), Home decorating ideas (1.94×), and Fashion Nova (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Costco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.