Costco Target Market in United Kingdom
Costco has an estimated audience of 10,928,752 people in United Kingdom. 71.9% are female, 28.1% are male, average age 40.3. Top regions: England, North West, South East. Top brand affinities: Home Delivery, Cleanliness, Home Bargains, Majestic Wine, Dunelm.
The average Costco fan in United Kingdom is 40.3 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Home Delivery, Cleanliness, Home Bargains, with strongest over-indexing on Home Delivery (6.77× the country average). Demographically, the Costco audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Costco
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 40.3 |
| Estimated audience size | 10,928,752 |
Audience persona
The typical Costco fan in United Kingdom is more female, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Delivery.
Costco customers by region in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | ~8M | 1.1× |
| North West | ~2M | 1.59× |
| South East | ~1.5M | 1.1× |
| Scotland | ~1.5M | 1.56× |
| Greater London | ~1.5M | 0.96× |
| East of England | ~1M | 1.19× |
| East Midlands | ~900K | 1.21× |
| Wales | ~700K | 1.18× |
| Yorkshire and the Humber | ~600K | 0.7× |
| South West | ~500K | 0.59× |
| North East | ~400K | 0.9× |
| West Midlands | ~400K | 0.75× |
| Northern Ireland | ~60K | 0.17× |
Top brand affinities of the Costco audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 6.77× | Food & Beverages |
| Cleanliness | 5.38× | Home & Garden |
| Home Bargains | 2.34× | Shopping |
| Majestic Wine | 6.49× | Food & Beverages |
| Dunelm | 2.27× | Home & Garden |
| Red wine | 5.04× | Food & Beverages |
| White wine | 5.6× | Food & Beverages |
| Dining Out | 5.34× | Food & Beverages |
| Morrisons | 1.68× | Food & Beverages |
| Toolstation | 1.71× | Home & Garden |
| Matalan | 1.64× | Shopping |
| Coffee production | 6.54× | Food & Beverages |
| Kitchen utensil | 3.11× | Home & Garden |
| Expensive Taste | 2.26× | Business & Career |
| Purchase discount | 3.31× | Shopping |
| Indian fast food | 9.5× | Food & Beverages |
| Wickes | 1.7× | Home & Garden |
| Coffee bean | 2.95× | Food & Beverages |
| Travel Adventures | 2.04× | Travel & Leisure |
| Mounjaro | 1.77× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.03 |
| Individualism | JOY | 1.72 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Indulgence | JOY | 1.54 |
| Mindfulness | BALANCE | 1.53 |
| Price Sensitivity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.4% |
| United Kingdom | 7.9% |
| Canada | 5.7% |
See Costco audiences in other countries
More Supermarket audiences in United Kingdom
- Aldi (17,402,911)
- Tesco (17,080,413)
- Sainsbury's (17,001,836)
- Waitrose (16,907,957)
- Asda (16,828,370)
Frequently asked questions
Who is Costco's target market in United Kingdom?
Costco's target market in United Kingdom covers an estimated 10,928,752 people, concentrated in England and North West.
What is the gender split and age of Costco customers?
71.9% of the Costco audience are female, 28.1% are male, with an average age of 40.3 years.
Which brands do Costco fans like most?
Costco fans show strongest brand affinity for Home Delivery (6.77×), Cleanliness (5.38×), and Home Bargains (2.34×) over the country average.
Where do Costco fans live in United Kingdom?
Costco fans in United Kingdom are most concentrated in England (reach ~8M), North West (reach ~2M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Costco fans also like?
Beyond Costco itself, the audience over-indexes on Cleanliness (5.38×), Home Bargains (2.34×), Majestic Wine (6.49×), and Dunelm (2.27×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Costco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.