Whole Foods Market Audience in United States

Whole Foods Market logo

Whole Foods Market has an estimated audience of 63,309,537 people in United States. 64.9% are female, 35.1% are male, average age 36.3. Top regions: California, New York, Texas. Top brand affinities: Yahoo!奇摩名人娛樂, Marshalls, CVS Pharmacy, Home decorating ideas, Dog lovers.

The average Whole Foods Market fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Yahoo!奇摩名人娛樂, Marshalls, CVS Pharmacy, with strongest over-indexing on Yahoo!奇摩名人娛樂 (1.61× the country average). Demographically, the Whole Foods Market audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Whole Foods Market fans

Demographic split for Whole Foods Market audience in United States
MetricValue
Female64.9%
Male35.1%
Average age36.3
Estimated audience size63,309,537

Audience persona

The typical Whole Foods Market fan in United States is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Whole Foods Market in United States
RegionReachAffinity
California14,347,7692.06×
New York7,523,5262.13×
Texas6,959,4031.28×
Florida6,021,8821.4×
Massachusetts3,197,6322.56×
Illinois3,010,3991.43×
New Jersey2,948,1851.83×
Washington2,178,9691.72×
Virginia2,068,6741.34×
North Carolina2,042,6291.07×
Pennsylvania1,977,9530.93×
Georgia1,940,2280.99×
Colorado1,937,9301.94×
Arizona1,553,7691.2×
Maryland1,525,1781.4×
Ohio1,412,4470.72×
Michigan1,272,9410.77×
Connecticut1,009,5011.59×
Tennessee1,001,0720.79×
Oregon900,5441.24×
Nevada785,0521.28×
Hawaii753,7892.77×
Minnesota750,6710.83×
South Carolina700,7580.74×
Louisiana653,7510.8×
Washington, District of Columbia633,9393.33×
Indiana606,5500.52×
Missouri564,1130.55×
Wisconsin561,3490.59×
Kentucky438,9110.55×
Utah422,0170.74×
Oklahoma417,6480.59×
New Mexico345,7071.09×
Alabama325,6000.37×
Kansas287,9530.58×
Rhode Island286,0401.42×
New Hampshire236,5500.95×
Arkansas218,1100.42×
Nebraska188,6150.59×
Maine165,9280.73×
Mississippi157,5740.3×
Iowa156,2530.3×
Idaho121,4900.38×
Delaware85,2000.49×
Montana60,9640.35×
Wyoming42,9210.46×
West Virginia42,6380.14×
Vermont41,5210.37×
South Dakota19,0880.13×
Alaska15,8590.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whole Foods Market audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂1.61×Internet & Social Media
Marshalls1.57×Fashion & Accessoires
CVS Pharmacy1.61×Shopping
Home decorating ideas2.06×Home & Garden
Dog lovers1.77×Pets & Animals
Fashion Nova1.63×Shopping
T.J.Maxx1.51×Shopping
Healthy habits1.64×Health
YouTube Music1.58×Internet & Social Media
Retro style1.55×Fashion & Accessoires
Boho-chic1.83×Fashion & Accessoires
Diaper bag1.79×Kids & Family
Infant clothing1.63×Kids & Family
Curly Hair1.62×Beauty & Wellness
Health And Beauty1.73×Beauty & Wellness
Architecture & Design1.75×Business & Career
Dog collar1.5×Pets & Animals
Home Design1.54×Home & Garden
Hair Extensions1.52×Beauty & Wellness
Dachshund1.62×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whole Foods Market audience
TraitClusterScore
SustainabilityBALANCE1.78
Design AffinityPREMIUM1.74
IndulgenceJOY1.68
Healthy LifestyleBALANCE1.61
Early Adopter MentalityPOWER1.55
LGBTQ+ IdentityOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Whole Foods Market
CountryShare
United States83.2%
United Kingdom4.0%
Canada3.4%

See Whole Foods Market audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Whole Foods Market have in United States?

Whole Foods Market has an estimated audience of 63,309,537 people in United States, concentrated in California and New York.

What is the gender split and age of Whole Foods Market fans?

64.9% of Whole Foods Market fans are female, 35.1% are male, with an average age of 36.3 years.

Which brands do Whole Foods Market fans like most?

Whole Foods Market fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (1.61×), Marshalls (1.57×), and CVS Pharmacy (1.61×) over the country average.

Where do Whole Foods Market fans live in United States?

Whole Foods Market fans in United States are most concentrated in California (reach 14,347,769), New York (reach 7,523,526), and Texas (reach 6,959,403). These three regions account for the largest share of the active audience.

What other brands do Whole Foods Market fans also like?

Beyond Whole Foods Market itself, the audience over-indexes on Marshalls (1.57×), CVS Pharmacy (1.61×), Home decorating ideas (2.06×), and Dog lovers (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whole Foods Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.