Fashion Nova Audience in United States
Fashion Nova has an estimated audience of 34,409,916 people in United States. 80.3% are female, 19.7% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Mothercare, Elsword, Home construction, Home equity.
The average Fashion Nova fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Mothercare, Elsword, with strongest over-indexing on Bank account (7.48× the country average). Demographically, the Fashion Nova audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Fashion Nova fans
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 34.5 |
| Estimated audience size | 34,409,916 |
Audience persona
The typical Fashion Nova fan in United States is more female, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,803,344 | 1.27× |
| Texas | 3,535,969 | 1.2× |
| Florida | 3,383,142 | 1.45× |
| New York | 3,113,612 | 1.62× |
| Georgia | 2,456,011 | 2.32× |
| Illinois | 1,642,245 | 1.43× |
| North Carolina | 1,423,397 | 1.37× |
| Pennsylvania | 1,299,764 | 1.12× |
| Maryland | 1,285,896 | 2.17× |
| Louisiana | 1,260,792 | 2.84× |
| New Jersey | 1,174,891 | 1.34× |
| Alabama | 1,095,981 | 2.28× |
| Michigan | 1,074,908 | 1.19× |
| Ohio | 1,045,330 | 0.99× |
| Virginia | 993,247 | 1.19× |
| Tennessee | 927,282 | 1.34× |
| South Carolina | 904,494 | 1.75× |
| Mississippi | 900,327 | 3.18× |
| Missouri | 579,151 | 1.04× |
| Massachusetts | 573,857 | 0.85× |
| Indiana | 561,766 | 0.89× |
| Arizona | 548,728 | 0.78× |
| Nevada | 431,108 | 1.3× |
| Connecticut | 419,146 | 1.21× |
| Wisconsin | 348,611 | 0.67× |
| Arkansas | 329,822 | 1.16× |
| Washington | 316,631 | 0.46× |
| Kentucky | 316,264 | 0.73× |
| Colorado | 291,054 | 0.54× |
| Minnesota | 263,491 | 0.53× |
| Oklahoma | 230,534 | 0.6× |
| Washington, District of Columbia | 162,882 | 1.57× |
| Kansas | 154,468 | 0.57× |
| Oregon | 147,983 | 0.38× |
| Delaware | 145,194 | 1.53× |
| Iowa | 121,931 | 0.43× |
| New Mexico | 113,429 | 0.66× |
| Utah | 103,415 | 0.34× |
| Rhode Island | 95,275 | 0.87× |
| Nebraska | 85,456 | 0.5× |
| Hawaii | 77,587 | 0.52× |
| West Virginia | 64,210 | 0.4× |
| Idaho | 48,236 | 0.28× |
| New Hampshire | 37,511 | 0.28× |
| Maine | 31,274 | 0.25× |
| North Dakota | 28,308 | 0.4× |
| Alaska | 23,900 | 0.32× |
| South Dakota | 19,057 | 0.24× |
| Montana | 17,781 | 0.19× |
| Vermont | 14,056 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 7.48× | Business & Career |
| Mothercare | 3.94× | Kids & Family |
| Elsword | 18.95× | Games |
| Home construction | 1.65× | Home & Garden |
| Home equity | 2.1× | Home & Garden |
| Combat sport | 1.6× | Sports |
| Natural rubber | 1.87× | Cars & Mobility |
| JDSU | 2.32× | Business & Career |
| Staycation | 2.05× | Home & Garden |
| Cachorro | 3.14× | Pets & Animals |
| JC Whitney | 8.87× | Shopping |
| Tierra Cali | 4.02× | Travel & Leisure |
| Tierra caliente | 3.42× | Travel & Leisure |
| Panama | 1.54× | Travel & Leisure |
| Highland games | 3.68× | Sports |
| The Specials | 10.37× | Music & Radio |
| Julius Caesar (play) | 2.58× | |
| Sub Zero (Official) | 3.87× | Literature |
| Home staging | 2× | Home & Garden |
| Iowa Lottery | 3.95× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.35 |
| Sustainability | BALANCE | 1.83 |
| Design Affinity | PREMIUM | 1.62 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
| Mindfulness | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.0% |
| Canada | 3.4% |
| United Kingdom | 2.2% |
See Fashion Nova audiences in other countries
More Fashion audiences in United States
- Amazon.com (57,554,447)
- Nordstrom (55,429,405)
- T.J.Maxx (38,873,052)
- H&M (26,662,720)
- Anthropologie (25,212,817)
Frequently asked questions
How many fans does Fashion Nova have in United States?
Fashion Nova has an estimated audience of 34,409,916 people in United States, concentrated in California and Texas.
What is the gender split and age of Fashion Nova fans?
80.3% of Fashion Nova fans are female, 19.7% are male, with an average age of 34.5 years.
Which brands do Fashion Nova fans like most?
Fashion Nova fans show strongest brand affinity for Bank account (7.48×), Mothercare (3.94×), and Elsword (18.95×) over the country average.
Where do Fashion Nova fans live in United States?
Fashion Nova fans in United States are most concentrated in California (reach 4,803,344), Texas (reach 3,535,969), and Florida (reach 3,383,142). These three regions account for the largest share of the active audience.
What other brands do Fashion Nova fans also like?
Beyond Fashion Nova itself, the audience over-indexes on Mothercare (3.94×), Elsword (18.95×), Home construction (1.65×), and Home equity (2.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fashion Nova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.