Fashion Nova Audience in United States

Fashion Nova has an estimated audience of 34,409,916 people in United States. 80.3% are female, 19.7% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Autism Awareness, ULTA Beauty, Personal care, Primark.

The average Fashion Nova fan in United States is 34.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Autism Awareness, ULTA Beauty, with strongest over-indexing on Kia Sportage (18.95× the country average). Demographically, the Fashion Nova audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Fashion Nova fans

Demographic split for Fashion Nova audience in United States
MetricValue
Female80.3%
Male19.7%
Average age34.5
Estimated audience size34,409,916

Audience persona

The typical Fashion Nova fan in United States is more female, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Fashion Nova in United States
RegionReachAffinity
California4,803,3441.27×
Texas3,535,9691.2×
Florida3,383,1421.45×
New York3,113,6121.62×
Georgia2,456,0112.32×
Illinois1,642,2451.43×
North Carolina1,423,3971.37×
Pennsylvania1,299,7641.12×
Maryland1,285,8962.17×
Louisiana1,260,7922.84×
New Jersey1,174,8911.34×
Alabama1,095,9812.28×
Michigan1,074,9081.19×
Ohio1,045,3300.99×
Virginia993,2471.19×
Tennessee927,2821.34×
South Carolina904,4941.75×
Mississippi900,3273.18×
Missouri579,1511.04×
Massachusetts573,8570.85×
Indiana561,7660.89×
Arizona548,7280.78×
Nevada431,1081.3×
Connecticut419,1461.21×
Wisconsin348,6110.67×
Arkansas329,8221.16×
Washington316,6310.46×
Kentucky316,2640.73×
Colorado291,0540.54×
Minnesota263,4910.53×
Oklahoma230,5340.6×
Washington, District of Columbia162,8821.57×
Kansas154,4680.57×
Oregon147,9830.38×
Delaware145,1941.53×
Iowa121,9310.43×
New Mexico113,4290.66×
Utah103,4150.34×
Rhode Island95,2750.87×
Nebraska85,4560.5×
Hawaii77,5870.52×
West Virginia64,2100.4×
Idaho48,2360.28×
New Hampshire37,5110.28×
Maine31,2740.25×
North Dakota28,3080.4×
Alaska23,9000.32×
South Dakota19,0570.24×
Montana17,7810.19×
Vermont14,0560.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fashion Nova audience
BrandAffinityCategory
Kia Sportage18.95×Cars & Mobility
Autism Awareness6.65×Health
ULTA Beauty3.65×Beauty & Wellness
Personal care3.02×Health
Primark7.48×Shopping
Do it yourself (DIY)2.27×Home & Garden
Urban Outfitters4.36×Shopping
Diabetes mellitus awareness4.37×Health
Nordstrom2.46×Shopping
Eyelash extensions3.97×Beauty & Wellness
Makeup Tutorials3.81×Beauty & Wellness
Singer-songwriter2.21×Music & Radio
Target Corporation1.85×Shopping
H&M3.2×Shopping
TikTok1.61×Internet & Social Media
Nail salon3.82×Beauty & Wellness
YouTube Music2.92×Internet & Social Media
Natural skin care3.25×Beauty & Wellness
Houston Astros4.32×Sports
Bonnaroo Music Festival8.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fashion Nova audience
TraitClusterScore
Luxury OrientationPREMIUM2.35
SustainabilityBALANCE1.83
Design AffinityPREMIUM1.62
LGBTQ+ IdentityOPEN1.35
Early Adopter MentalityPOWER1.33
MindfulnessBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Fashion Nova
CountryShare
United States80.0%
Canada3.4%
United Kingdom2.2%

See Fashion Nova audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Fashion Nova have in United States?

Fashion Nova has an estimated audience of 34,409,916 people in United States, concentrated in California and Texas.

What is the gender split and age of Fashion Nova fans?

80.3% of Fashion Nova fans are female, 19.7% are male, with an average age of 34.5 years.

Which brands do Fashion Nova fans like most?

Fashion Nova fans show strongest brand affinity for Kia Sportage (18.95×), Autism Awareness (6.65×), and ULTA Beauty (3.65×) over the country average.

Where do Fashion Nova fans live in United States?

Fashion Nova fans in United States are most concentrated in California (reach 4,803,344), Texas (reach 3,535,969), and Florida (reach 3,383,142). These three regions account for the largest share of the active audience.

What other brands do Fashion Nova fans also like?

Beyond Fashion Nova itself, the audience over-indexes on Autism Awareness (6.65×), ULTA Beauty (3.65×), Personal care (3.02×), and Primark (7.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fashion Nova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.