Rascasse Audience Intelligence

Fashion Nova Target Market in United States

A data profile of the people who buy, follow and care about Fashion Nova in United States — modelled from more than twelve digital signal sources. Fashion Nova has an estimated audience of 33,658,793 people in United States.

#4among Fashion in United States#84among Brand in United States#42in Shopping

The average Fashion Nova fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Personal care, ULTA Beauty, Primark, with strongest over-indexing on Personal care (3.17× the country average).

Demographically, the Fashion Nova audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fashion Nova fan in United States is more female, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Personal care.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fashion Nova profile in United States.

Audience size
33.7M
in United States
Gender
72.8%♀
27.2% male
Age
32.3
average years
Country rank
#766
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fashion Nova

72.8% are female, 27.2% are male, average age 32.3.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Fashion Nova audience in United States
MetricValue
Female72.8%
Male27.2%
Average age32.3
Estimated audience size33,658,793
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Fashion Nova audience in United States
Age bracketShare%
16-1936%
20-2925%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

79.3%

of the worldwide Fashion Nova audience comes from United States.

Worldwide audience distribution share by country for Fashion Nova
CountryShare
United States79.3%
Canada3.3%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashion Nova audience in United States is strongest.

Fig. 05

Top regions by affinity

Fashion Nova customers by region in United States
#RegionReachAffinity×
01Mississippi~900K3.29×
02Louisiana~1M2.86×
03Alabama~1M2.36×
04Georgia~2.5M2.31×
05Maryland~1.5M2.22×
06South Carolina~800K1.69×
07Delaware~100K1.62×
08Washington, District of Columbia~200K1.59×
09New York~3M1.58×
10Florida~3M1.38×
11Illinois~1.5M1.37×
12North Carolina~1.5M1.36×
13New Jersey~1M1.32×
14Tennessee~900K1.29×
15Nevada~400K1.26×
16Connecticut~400K1.22×
17California~4.5M1.21×
18Arkansas~300K1.21×
19Texas~3.5M1.17×
20Michigan~1M1.17×
21Virginia~900K1.17×
22Pennsylvania~1M1.10×
23Missouri~600K1.03×
24Ohio~1M0.96×
25Rhode Island~100K0.91×
26Indiana~500K0.87×
27Massachusetts~500K0.84×
28Arizona~500K0.77×
29Kentucky~300K0.75×
30Wisconsin~300K0.67×
31New Mexico~100K0.67×
32Oklahoma~200K0.61×
33Kansas~200K0.59×
34Minnesota~300K0.53×
35Hawaii~70K0.52×
36Colorado~300K0.51×
37Nebraska~80K0.51×
38Washington~300K0.45×
39Iowa~100K0.44×
40West Virginia~70K0.44×
41North Dakota~30K0.43×
42Oregon~100K0.37×
43Alaska~30K0.36×
44Utah~100K0.34×
45Idaho~50K0.29×
46New Hampshire~40K0.29×
47Maine~30K0.27×
48South Dakota~20K0.27×
49Vermont~10K0.25×
50Montana~20K0.21×
Fig. 06

Affinity by region

Affinity by region — Fashion Nova, United States
0.21×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fashion Nova audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fashion Nova audience
#·InterestCategoryAffinity×
01PrimarkShopping6.97×
02Google VoiceTechnology & Electronics5.96×
03Eyelash extensionsBeauty & Wellness4.11×
04Urban OutfittersShopping3.61×
05ULTA BeautyBeauty & Wellness3.39×
06Internet celebrityInternet & Social Media3.33×
07ManicureBeauty & Wellness3.21×
08Ariana GrandeMusic & Radio3.20×
09Personal careHealth3.17×
10Louis VuittonFashion & Accessoires2.89×
11Skin careBeauty & Wellness2.24×
12NordstromShopping2.17×
13Target CorporationShopping2.03×
14Old NavyFashion & Accessoires1.89×
15Macy'sShopping1.86×
16TikTokInternet & Social Media1.81×
17Beauty salonsBeauty & Wellness1.79×
18Luxury goodsFashion & Accessoires1.74×
19Do it yourself (DIY)Home & Garden1.73×
20Hair productsBeauty & Wellness1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fashion Nova audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fashion Nova audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.88×
IndulgenceJOY1.86×
Price SensitivityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fashion Nova audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.75×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fashion Nova's target market in United States?

Fashion Nova's target market in United States covers an estimated 33,658,793 people, concentrated in California and Texas.

02

What is the gender split and age of Fashion Nova customers?

72.8% of the Fashion Nova audience are female, 27.2% are male, with an average age of 32.3 years.

03

Which brands do Fashion Nova fans like most?

Fashion Nova fans show strongest brand affinity for Personal care (3.17×), ULTA Beauty (3.39×), and Primark (6.97×) over the country average.

04

Where do Fashion Nova fans live in United States?

Fashion Nova fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Fashion Nova fans also like?

Beyond Fashion Nova itself, the audience over-indexes on ULTA Beauty (3.39×), Primark (6.97×), Eyelash extensions (4.11×), and Target Corporation (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in United States

See Fashion Nova audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fashion Nova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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