Nordstrom Audience in United States

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Nordstrom has an estimated audience of 55,429,405 people in United States. 69.8% are female, 30.2% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Macy's, Princess Polly, Aritzia, Nordstrom rack, Food and drink.

The average Nordstrom fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Macy's, Princess Polly, Aritzia, with strongest over-indexing on Macy's (3.27× the country average). Demographically, the Nordstrom audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of Nordstrom fans

Demographic split for Nordstrom audience in United States
MetricValue
Female69.8%
Male30.2%
Average age38.2
Estimated audience size55,429,405

Audience persona

The typical Nordstrom fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Nordstrom in United States
RegionReachAffinity
California15,252,1792.5×
Texas5,619,2221.18×
New York4,984,5581.61×
Florida4,213,2451.12×
Illinois3,559,3671.93×
Washington2,792,4472.51×
New Jersey2,759,7771.96×
Pennsylvania2,079,6991.11×
Maryland1,778,6631.87×
Massachusetts1,671,9441.53×
Virginia1,605,3361.19×
Michigan1,576,6341.09×
Georgia1,532,9500.9×
North Carolina1,500,7360.9×
Ohio1,443,7960.85×
Arizona1,202,4321.06×
Oregon1,149,7591.81×
Colorado1,058,7331.21×
Minnesota984,1461.24×
Connecticut953,8051.72×
Tennessee816,9910.73×
Missouri785,1190.88×
Indiana712,5860.7×
Wisconsin615,5280.74×
Utah557,5011.12×
South Carolina534,9370.64×
Nevada520,3430.97×
Hawaii395,7351.66×
Louisiana395,2690.55×
Alabama386,9460.5×
Kansas318,7580.73×
Kentucky317,3150.46×
Oklahoma265,5010.43×
Washington, District of Columbia259,4401.56×
Iowa237,8500.52×
Arkansas202,9310.44×
Mississippi201,4110.44×
Delaware201,0701.31×
Idaho194,4910.7×
Rhode Island164,0640.93×
New Hampshire151,7490.69×
Nebraska137,0660.49×
New Mexico118,9840.43×
Alaska108,3530.91×
West Virginia96,2920.37×
Maine93,0270.47×
Montana88,8790.58×
South Dakota59,4020.46×
Vermont47,9710.49×
North Dakota45,4440.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nordstrom audience
BrandAffinityCategory
Macy's3.27×Shopping
Princess Polly8.04×Fashion & Accessoires
Aritzia6×Fashion & Accessoires
Nordstrom rack3.59×Fashion & Accessoires
Food and drink1.55×Food & Beverages
Yahoo!奇摩名人娛樂2.93×Internet & Social Media
Fitness and wellness1.57×Sports
Woman2×Kids & Family
Beverages1.69×Food & Beverages
Coach4.43×Fashion & Accessoires
Education1.62×Business & Career
Men's clothing2.16×Fashion & Accessoires
Gift1.64×Shopping
Old Navy1.94×Fashion & Accessoires
Google Drive2.02×Technology & Electronics
Purchase discount4.5×Shopping
Marshalls2×Fashion & Accessoires
Macy's1.61×Shopping
Banana Republic2.82×Fashion & Accessoires
Kohl's1.6×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nordstrom audience
TraitClusterScore
SustainabilityBALANCE1.63
Design AffinityPREMIUM1.58
Luxury OrientationPREMIUM1.57
IndulgenceJOY1.25
Healthy LifestyleBALANCE1.23
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Nordstrom
CountryShare
United States97.2%
China0.6%
Canada0.4%

See Nordstrom audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does Nordstrom have in United States?

Nordstrom has an estimated audience of 55,429,405 people in United States, concentrated in California and Texas.

What is the gender split and age of Nordstrom fans?

69.8% of Nordstrom fans are female, 30.2% are male, with an average age of 38.2 years.

Which brands do Nordstrom fans like most?

Nordstrom fans show strongest brand affinity for Macy's (3.27×), Princess Polly (8.04×), and Aritzia (6×) over the country average.

Where do Nordstrom fans live in United States?

Nordstrom fans in United States are most concentrated in California (reach 15,252,179), Texas (reach 5,619,222), and New York (reach 4,984,558). These three regions account for the largest share of the active audience.

What other brands do Nordstrom fans also like?

Beyond Nordstrom itself, the audience over-indexes on Princess Polly (8.04×), Aritzia (6×), Nordstrom rack (3.59×), and Food and drink (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nordstrom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.