Rascasse Audience Intelligence

Nordstrom Target Market in United States

A data profile of the people who buy, follow and care about Nordstrom in United States — modelled from more than twelve digital signal sources. Nordstrom has an estimated audience of 56,215,891 people in United States.

#2among Fashion in United States#38among Brand in United States#24in Shopping

The average Nordstrom fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Macy's, Aritzia, Princess Polly, with strongest over-indexing on Macy's (3.27× the country average).

Demographically, the Nordstrom audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nordstrom fan in United States is more female, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nordstrom profile in United States.

Audience size
56.2M
in United States
Gender
69.8%♀
30.2% male
Age
38.2
average years
Country rank
#337
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nordstrom

69.8% are female, 30.2% are male, average age 38.2.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Nordstrom audience in United States
MetricValue
Female69.8%
Male30.2%
Average age38.2
Estimated audience size56,215,891
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Nordstrom audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Nordstrom audience comes from United States.

Worldwide audience distribution share by country for Nordstrom
CountryShare
United States97.1%
China0.6%
Canada0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nordstrom audience in United States is strongest.

Fig. 05

Top regions by affinity

Nordstrom customers by region in United States
#RegionReachAffinity×
01Washington~3M2.74×
02California~15M2.40×
03Illinois~3.5M2.02×
04New Jersey~2.5M1.93×
05Oregon~1M1.88×
06Maryland~2M1.84×
07Hawaii~400K1.74×
08Connecticut~1M1.73×
09Washington, District of Columbia~300K1.59×
10New York~4.5M1.52×
11Massachusetts~1.5M1.47×
12Delaware~200K1.37×
13Minnesota~1M1.23×
14Colorado~1M1.18×
15Texas~5.5M1.17×
16Virginia~1.5M1.16×
17Utah~600K1.15×
18Florida~4M1.13×
19Pennsylvania~2M1.11×
20Arizona~1M1.09×
21Michigan~1.5M1.04×
22Nevada~500K1.01×
23Alaska~100K0.95×
24Rhode Island~200K0.92×
25North Carolina~1.5M0.91×
26Georgia~1.5M0.87×
27Missouri~700K0.84×
28Ohio~1.5M0.83×
29Kansas~300K0.77×
30Wisconsin~600K0.75×
31Tennessee~800K0.73×
32Idaho~200K0.70×
33New Hampshire~200K0.70×
34Indiana~700K0.69×
35South Carolina~500K0.62×
36Montana~90K0.60×
37Louisiana~400K0.54×
38Iowa~200K0.51×
39Nebraska~100K0.50×
40Vermont~50K0.50×
41Alabama~400K0.49×
42Maine~90K0.48×
43South Dakota~60K0.48×
44Kentucky~300K0.45×
45Mississippi~200K0.45×
46Arkansas~200K0.44×
47New Mexico~100K0.43×
48North Dakota~50K0.43×
49Oklahoma~300K0.42×
50West Virginia~100K0.40×
Fig. 06

Affinity by region

Affinity by region — Nordstrom, United States
0.40×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nordstrom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nordstrom audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires8.04×
02AritziaFashion & Accessoires6.00×
03Purchase discountShopping4.50×
04CoachFashion & Accessoires4.43×
05Nordstrom rackFashion & Accessoires3.59×
06Macy'sShopping3.27×
07Bloomingdale'sShopping3.16×
08Banana RepublicFashion & Accessoires2.82×
09Men's clothingFashion & Accessoires2.16×
10Google DriveTechnology & Electronics2.02×
11WomanKids & Family2.00×
12MarshallsFashion & Accessoires2.00×
13Old NavyFashion & Accessoires1.94×
14BeveragesFood & Beverages1.69×
15GiftShopping1.64×
16EducationBusiness & Career1.62×
17Kohl'sShopping1.60×
18Fitness and wellnessSports1.57×
19RecreationTravel & Leisure1.57×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nordstrom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nordstrom audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.76×
IndulgenceJOY1.70×
Design AffinityPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nordstrom audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
Risk AppetiteTHRILL0.87×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nordstrom's target market in United States?

Nordstrom's target market in United States covers an estimated 56,215,891 people, concentrated in California and Texas.

02

What is the gender split and age of Nordstrom customers?

69.8% of the Nordstrom audience are female, 30.2% are male, with an average age of 38.2 years.

03

Which brands do Nordstrom fans like most?

Nordstrom fans show strongest brand affinity for Macy's (3.27×), Aritzia (6×), and Princess Polly (8.04×) over the country average.

04

Where do Nordstrom fans live in United States?

Nordstrom fans in United States are most concentrated in California (reach ~15M), Texas (reach ~5.5M), and New York (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nordstrom fans also like?

Beyond Nordstrom itself, the audience over-indexes on Aritzia (6×), Princess Polly (8.04×), Nordstrom rack (3.59×), and Food and drink (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in United States

See Nordstrom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nordstrom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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